'Asian Paints Har Ghar Kucch Kehta Hai' shoots next episode of new season with Alka Yagnik

The team of Asian Paints, BBC Worldwide India and Sony Entertainment Television  have come together once again to film the latest season of ‘Asian Paints Har Ghar Kucch Kehta Hai'. The show highlights Asian Paints’ core philosophy of ‘Celebrating the journey of a beautiful home’ through celebrities and their memories of their childhood homes. Produced by BBC Worldwide India, the show airs every Sunday at 7.30 pm on Sony Entertainment Television.

The third season will feature the legendry female playback singer Alka Yagnik. She was back in her hometown in Kolkata to shoot at her childhood home for the show. She also shot at her current home in Mumbai which holds an equally importance place in her heart. Based on the original Nutopia format ‘The House That Made Me’, host Vinay Pathak will take celebrities from various walks of life, back to their special childhood home to relive their memories. The other celebrities featured in this season so far includes Harbhajan Singh, Nawazuddin Siddiqui, Saina Nehwal and Javed Akhtar

‘Asian Paints Har Ghar Kucch Kehta Hai’, pays homage to the happy childhood memories, homes and families responsible for shaping the celebrities to the role models that they have evolved into today. Viewers will be able to take a walk down memory lane along with the celebrity and get a firsthand glimpse of the memories and childhood experiences that have shaped the celebrity. The show will feature family members, childhood friends, neighbours, friendly shop owners, local residents and provide an emotional connect to the ‘good old days’.

Speaking on the new season, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “The first two seasons of ‘Asian Paints Har Ghar Kucch Kehta Hai’ received an overwhelming response. Consumers aspire to be like their favorite icon and have homes similar to them. They wish to know more about them, their stories and memories of their childhood homes that helped shape their personality and future. The new season once again introduces viewers to seven new celebrities and their homes which helped them start off on their path to success. Like the previous two seasons, Asian Paints will be leaving a small surprise in each of these celebrities’ homes with a transformation which reflects our role in our consumers’ lives.”

Myleeta Aga, SVP & General Manager India and Content Head Asia said, “BBC Worldwide India is proud to introduce the third edition of ‘Asian Paints Har Ghar Kucch Kehta Hai’ on Sony Entertainment Television. We aim to continue delivering quality content with high production values, through this successful partnership with Asian Paints. This season we promise to showcase yet another eclectic mix of famous personalities with heartfelt personal stories.”