&TV partners with the popular mobile game app QuizUp

&TV, the new entrant in the Hindi General Entertainment space has created a benchmark through a tie-up with the world’s biggest and popular trivia game app – QuizUp. Through this partnership, &TV enjoys the status of being the only Indian GEC to be featured on this global app.  In sync with the format of ‘India Poochega Sabse Shaana Kaun?’ a distinctive topic - ‘Common Sense - Indian’ powered by &TV was created exclusively for this app.

‘QuizUp’ is a popular real-time trivia game in which one user competes against another during seven rounds of  multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic ‘Common Sense - Indian’ consists of over 400 unique questions and one can challenge a random competitor around the globe or even one’s Facebook friends to establish their shaanpatti! This very topic featured on the QuizUp homepage for 2 days since post the launch. In addition it was the most played topic in India from March 2 - March 9 with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the ‘Common Sense - Indian’ topic.

Speaking about the exclusive association with QuizUp, Mr. Rajesh Iyer, Business Head, &TV said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.”

Vala Halldorsdottir, Editor-in-Chief, QuizUp added "We are thrilled over this partnership with &TV. Common Sense - Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic - that is just amazing!"

QuizUp is the world’s biggest mobile trivia game available in six languages. With over 33 million players the world over, it plays over 1000 topics and connects people through shared interests.