A Comms executes Standard Chartered Marathon campaign across Coffee Shops

A Comms executes Standard Chartered Marathon Campaign across Coffee Shops -  CCD & Barista and Multiplexes - INOX & PVR targeting Youth and asking Mumbai their reason to run!

The message is communicated through Tent Cards at all the tables -  Every Cup being tagged and saucer rings placed on every saucer. To amplify the entire campaign 60 sec commercials are being played at Multiplexes. The campaign is executed across more than 30 locations in Mumbai. 

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