Accord wins display advertising rights in Hyderabad!

Accord Advertising, the Mumbai based specialized outdoor agency with a pan-India presence has won the advertisement rights on 22 bus stations of the Rangareddy District , including Mahatma Gandhi, Jubilee and Dilsukh Nagar  bus stations, which are  the prime bus stations of Hyderabad. The Mahatma Gandhi bus station is the biggest in India with 70 platforms, bus traffic of 5000 buses and two lakhs footfalls.

The tender gives Accord Advertising rights for a period of five years.

The medium has been welcomed by a whole lot of finance clients including the Banking sector. Talks are also in process with the cellular service providers.

Commenting on this win Anil Kannambille, Co-founder, Accord Advertising Pvt. Ltd, said “The inventory acquired by us is effective in terms of coverage and spread and will allow us to handle campaigns exclusively on our media to quite a large extent.” “These bus stations are a preferred media option in Andhra Pradesh’s large display area . Effective packaging and better service will be the mantra for promoting this high value media,” he added.

Muthoot Fincorp is the first client who has come forward to explore this medium. They have already imposed faith in the medium with their displays in all the three bus stations in Hyderabad. In this connection Mr. Kannambille said that they were looking forward to more brands coming in to explore the medium.