Birla Sun Life appoints TBWA, India
Posted by Adgully Bureau | December 14th, 2009 at 5:37 pm
Birla Sun Life Mutual Fund – offers a wide range of top quality financial services solutions for resident and non-resident Indians, has appointed TBWA (India), to work on a development project for its mutual fund business.
Posted by Adgully Bureau | December 14th, 2009 at 5:37 pm
Advertisement
CMO – Financial Services, Aditya Birla Group, Ajay Kakar has confirmed the development and said the project would span a period of 6 months. However, he refused to divulge details about the ad spend and the investment, and said that the project was still at a developing stage.
The CEO, TBWA\India, Shiv Sethuraman with the association with Birla Sun life said, “We have been appointed for a developmental project. It was based on some proactive and disruptive thinking from our site on the category, which resonated well with them.”
Comments Off
 |
||
|
 |
|
|
