Posted by Adgully Bureau | February 20th, 2010 at 6:30 am
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Prior to this she was Digital Solution (Head), Tribal DDB (India), she worked here for more than a year.
As per media reports, Singhania on why the new position was created and on Dharia’a appointment said, the agency has now reorganised its digital division into two separate teams, based in Mumbai and Delhi respectively, to handle the volume of business effectively.”
She added, “Dharia will be based in Mumbai and head the West and South markets. Kiran Dhillon, who was appointed business head, digital in August 2009, will now head and handle the northern and eastern regions. Both teams will rope in advertisers in their regions and deliver complete digital marketing solutions.”
Further, Dharia on her appointment said, “I will be responsible for beefing up the digital advertising capabilities of the agency and also work towards the evangelisation of the digital medium within the agency and its clients. Apart from this, I will be involved in chalking out the digital strategy and getting new businesses for Rediffusion Y&R in the West and South regions.”
Dharia has a work experience of 14 years in the field of digital media space. She began her career as Senior UXD, Infosys Technologies Ltd. for 4 years (2001-2005). Then, she worked as Centre of Excellence Lead, Human Factors International, where she worked for 2 years. Thereafter, she joined as Senior Consultant-UIDG, Tech Mahindra (Americas) inc., was here for almost 2 years.
In all these Companies, Dharia was involved with the work related to user experience and interaction designing across various digital formats such as websites and mobile.
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