Sambit Mohanty joins Bates 141

Bates 141 Delhi as recently reported is undergoing a renaissance. A flurry of senior management changes have been made in the last few months. The latest addition to the team is Sambit Mohanty as Executive Creative Director. "With Sambit, we complete the refresh of the management team at Bates 141 Delhi" said CEO Sandeep Pathak. Sambit will work closely with Vaasu to make the Bates 141 brand, a destination for brands looking for real change in the North India market". Bates 141 Delhi is the focus office for us in 2010 and investing in Delhi market was important for providing engaging solutions to our current and potential clients.

Sonal Dabral, Chairman and Regional Executive Creative Director Bates 141 said, "Getting Sambit coming on board is one of the changes we had planned to strengthen our creative talent pool. He has good experience in handling diverse categories, which is also reflected in the work in his portfolio. I am confident that Bates 141 Delhi team under the creative leadership of Sambit is going to produce fantastic work."

An alumnus of the Indian Institute of Mass Communication (IIMC), Sambit has ten plus years in advertising.

Starting out as a copywriter at McCann Erickson, he's worked in agencies including Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative (VGC) and Leo Burnett.

In his last assignment, he was heading the creative function at Brand Planet Elephant ' an advertising/design firm started in partnership with Elephant Design of Pune. On his joining Bates 141 Delhi Sambit Mohanty said "It's a very exciting time to be at Bates and I'm looking forward to be part of the action. The team here is hungry, young and keen to create great work and I'm coming on board to partner them in this process. Also, I've always been an admirer of Sonal Dabral and I'm really kicked at the opportunity of working with him."

Vaasu Gavarasana EVP Bates 141 Delhi said, "In Sambit I found a spirited soul willing to work with me to usher a new era at Bates 141 Delhi. With Sambit on board, our senior management refresh exercise has now been completed."

As a Creative Director at Leo Burnett, he created the "Full of Life' launch campaign for the Chevrolet Spark that included the memorable "winking car' commercial. He was also behind the "Where's the Pulp' campaign for Minute Maid Pulpy Orange. The "deflating oranges' is being aired internationally in countries like Indonesia, Philippines, Kazakhstan, Pakistan and Mexico.

Given his diverse experience, Sambit has helped build brands like Reckitt-Benckiser (Dettol/Mortein/Harpic/Cherry Blossom,etc), Perfetti, Intel, MSN, Tanishq, Britannia, Nestle (Maggi), HP, ABN Amro, Indian Express, BBC World, Park Hotels and Religare.

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