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Announcing the appointment, Nisha Singhania, EVP, Rediffusion Y&R, Mumbai says, “I am thrilled to have Tina with us once again as the Creative Head of our Mumbai office. Her varied experience across brand-categories and professional capability will surely help our teams. I am confident that Tina will add a lot of value in our creative output and take it to the next level.”

Tina’s earlier stint was with Rediffusion DYR, Bangalore as Associate Creative Director from August 2000-November 2005 and had worked on brands like ING Vysya Life Insurance, ING Vysya Bank, McDowell’s Signature Whisky, Romanov Vodka, Nike, Taj Group of Hotels, Airtel, ETA Real Estate and Reva.

Commenting on her new role, Tina Sachdev, says, “What drew me to Rediffusion Y&R all over again is the scope of work that it has on its platter and the challenge involved in working for its brands. It is indeed an experience of home-coming for me and I look forward to doing some great work here. The Rediffusion Y&R vision is outstanding and working here has been a very interesting time of my professional journey. It feels great to be back home!”

Tina brings with her 15 years of experience in the industry and some of the other iconic brands she has worked with include Levi Strauss, Van Heusen, Black Dog Whisky, Whyte & Mackay, Nike, Kingfisher, TTK Prestige, Smithkline Beecham, Hewlett Packard, The Wearhouse, Raheja Developers, McDowell’s Signature Whisky, Romanov Vodka to name a few. Tina started her career in 1996 with Everest Advertising, Delhi as a Copywriter. She had a five month stint at MAA Bozell Delhi before joining the Bangalore office. Eventually she moved on to Rediffusion DYR, Bangalore in August 2000.