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Mahesh Chauhan, Group CEO, Rediffusion – Y&R on the name change commented, “The new architecture of the Rediffusion Group is based around client’s needs – of high-end specialization as well high levels of collaboration. The new name best exemplifies this new reality.”

Further, Leroy Alvares, President, Rediffusion-Wunderman said, “The Rediffusion-Wunderman name change comes at a perfect time in our scheme of things. For the last six months we’ve been working backstage to beef up our team of experts and set up strong hubs basis our offering of Digital, Data and Direct solutions. We’re now ready to introduce the brand new Rediffusion-Wunderman to the world and take it by storm.”
With so many changes taking place there are few activities which will remain as it is like – the holding structure, Rediffusion-Wunderman will be more domestic focused, and continue its relentless focus on the customer and an equally rigorous pursuit of creating advertising that sells – using any and all communications channel to create impactful conversations between our clients and their customers.

With the change in the way the customer engages today and the adoption of technology in his life the company is now restructured to play a leading role in – Digital, Data and Direct solutions for its clients. Rediffusion-Wunderman Bangalore serves as its data hub, while the digital and planning practices are centralized in Mumbai with resources at local levels.

Rediffusion-Wunderman key clients include – Tata Motors, Kingfisher Airlines, Airtel, Birla Sun Life Insurance, Esprit, Accenture, TVS, ITBC, Allen Solly, Home Town and Which Right Choice.