Amazon.in and Microsoft bring the Microsoft Brand Store experience to India

Amazon and Microsoft announced the launch of the Microsoft Brand Store on the Amazon.in platform. The Microsoft Brand Store will enable consumers in India to enjoy the global Microsoft Store experience, while purchasing a range of Microsoft products.  Merchandise available on the Microsoft Brand Store will include the full range of Microsoft products across Lumia and Nokia mobile devices, Windows phones and tablets, Xbox One and Xbox 360 consoles, games and accessories, packaged software products like Windows and Office and accessories such as wireless keyboard, wireless mice and web cameras.

Speaking on the occasion, Ram Narayan Iyer, Group Director - Retail, Sales and Marketing, Microsoft India said, “We see tremendous opportunity in delivering Microsoft products especially the Xbox and our Lumia phones to the natively digital customers. The Microsoft Brand store on Amazon.in will help us to reach more such customers and offer them some of the best deals on our products.”

Consumers buying Microsoft products at the Microsoft Brand Store on Amazon.in would enjoy a number of benefits, including exclusive products across various Microsoft product categories. Consumers will also have access to unique bundles available only at the Microsoft Brand Store. Limited period offers currently available include the Xbox One Assassins Creed Kinect Bundle with three free games (Assassin’s Creed Unity, Assassin’s Creed Black Flag and Dance Central Spotlight), plus an additional Wireless Controller free.  Also available is the Xbox One Standalone bundle with FIFA 15, with a limited period discount of Rs. 5,000, and an additional Wireless Controller free. Consumers can also avail of free shipping for all products purchased from the Microsoft Brand Store on Amazon.in, irrespective of value of purchase.

Commenting on the store launch, Mr. Samir Kumar, Director Category Management at Amazon India said, “We are very excited to bring the Microsoft Brand Store for customers across India. We believe this store will become a great enabler for Microsoft to recreate the offline brand experience and deepen customer engagement. Customers, on the other hand, will benefit from the ease and convenience of access to all Microsoft products listed on Amazon.in, at a single destination.”