Angel Broking appoints Metigon as PR agency on record

Broking and wealth management house, Angel Broking, has appointed Metigon Enterprises as its Agency on Record for Public Relations functions. Angel Broking, that has the largest retail investor base in the broking market in India, chose Metigon following a competitive, multi-agency pitch contested by top PR agencies of the country.

With the acquisition of the Angel Broking account, three-year old Metigon Enterprises has added another marquee account in its BFSI (Banking, Financial Services and Insurance) portfolio, which includes clients like HDFC ERGO General Insurance Company and MunichRe, and the COAI, Fortis Hospitals, KBL, Praj Industries, JBM Auto and Swipe Technologies outside the BFSI vertical.

“We’re delighted to be appointed Angel Broking’s communication partners,” said Aarif Malik, Chief Operating Officer of Metigon Enterprises. “The win serves a testimony to the boutique nature of Metigon and the fact that agencies like us enjoy an edge over larger agencies in providing personalized service, strategic inputs and flexibility that clients look for.”

Founded in early 2012, Metigon has grown and developed its public relations (PR) and public affairs (PA) offerings by leaps and bounds. The agency’s PA division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, and corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.

Metigon’s public relations services offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.

Angel Broking, under Chairman and Managing Director Mr Dinesh Thakkar, and Managing Director Mr Lalit Thakkar, has emerged as a leading broking house with nationwide presence though its 17 Regional Hubs and 108 branch offices from its humble beginnings in late ‘90s. Today, Angel Broking boasts of 8,600-plus registered sub-brokers, 3,400+ direct employees and 8 lakh-plus customers for its broking services across asset classes including equities, derivatives, commodities and currencies.

Angel Broking has the largest number of sub-brokers registered on the National Stock Exchange, the country’s top stock exchange. It is one of the largest volume drivers on BSE with the largest number of trading terminals. In 2007, Angel Broking became IFC’s (International Finance Corporation) first ever investment in Equity Broking and Wealth Management Space. The same faith is shown in Angel Broking’s winning a number of accolades over the years, including the 'Major Volume Driver' (Retail) trophy by the BSE for 10 consecutive years from 2005 to 2014.