Arpita Menon to Head Data Science Division at Novi Digital

Arpita Menon, Executive Vice President & Head, Media Planning & Buying at Star TV will now head the Data Science Division of Novi Digital.

Novi Digital is the digital vertical of Star India and has two brands under its domain, namely Hotstar and Starsports.com. The digital domain over the last couple of years has seen strong action and robust data role on planning and prioritizing the spends in the sector.

Arpita Menon, much acknowledged for her research and analytical skills, would definitely be an asset in Data Science Division. Arpita, at the time of publishing this article was unavailable for any comment. However, a reliable source has confirmed the news to Adgully.