Aurora Comms picks Shivaraman Iyer as Business Head

Aurora Comms, one of India’s foremost shopper marketing firms has brought on board its team Mr Shivaraman Iyer, a Mumbai-based sales, marketing and media professional. Iyer joins A Comms as Business Head.

Having been at the helm of the launch and workings of several media and advertising initiatives over the past two decades, Mr.Iyer brings with him considerable insight and experience in the field of Media by providing Format Neutral Solutions to Clients &    agencies.

He has played a leading role in The Times of India’s Special Initiatives, Innovations & Sports team and also being part of the successful launch of the compact newspaper Mumbai Mirror.

Apart from print, Mr. Iyer has rich experience in television industry as well with stints in Network 18 & NDTV Media.

Mr Iyer is known among media and ad circles for having a knack for clutter-busting ideas that are simple and valuable.

At A Comms, which has been on a growth curve carving out successful, innovative shopper marketing solutions, Mr Iyer is sure to find his perfect groove. With brands such as HUL, Colors, ICICI Bank,Piramal, etc under A Comms’ portfolio, this ride is going to be exciting for both parties.

Vishakha Singh, Executive Director of A Comms commented on this new appointment saying, “Shiva has an entrepreneurial approach towards work and that’s the biggest virtue that gets us going. His vast experience, his interpersonal skills towards and understanding of ideas-led campaigns will set up new standards for A Comms.”

The new Business Head on his part is looking forward to his new profile too: “I’ve been following A Comms over the recent past and they’ve done some fabulous campaigns. Their approach of designing campaigns on the basis of consumer behavior attracted me to join hands. I am excited to be a part of their young, heady team.”

Both A Comms and its new Business Head Shivaraman Iyer are looking at their next set of challenges, and are slated to further raise their respective bars of success.