Avian Media bags PR mandate for Jabong.com

Online fashion and lifestyle shopping portals, Jabong.com, has appointed Avian Media, a specialist communications consultancy as its public relations agency
 
The development comes on the back of a multi-agency pitch process held in New Delhi in July 2012. Avian Media’s PR mandate is to position Jabong.com as the leading online fashion and lifestyle portal in India. Through its PR campaign, Avian Media will highlight the USPs of the company such asthe wide selection of products, on-time delivery and quick resolution of any concerns along with a highly experienced buying team, agile warehouse systems and state of the art customer care center. 
 
Commenting on the appointment of Avian Media, Manu Kumar Jain, Managing Director, Jabong.com said, “Of the agencies that presented to us during the pitch, Avian Media showed the best understanding of our brand, our PR requirements and came up with a customized PR strategy to enhance our brand image and visibility among our stakeholders. Given our business model, we need to deliver innovative and sustained communication to become the single ‘go-to’ destination in our customers mind when it comes to fashion and lifestyle. Avian Media with its capabilities and experience of managing PR campaigns for leading lifestyle and fashion brands, promises to deliver results that suit our business needs.” 
 
"As an agency we have always focused on enhancing our capabilities and offerings, providing our clients superior, result-oriented services. As part of this commitment, we are thrilled to be working together with a fast growing fashion and lifestyle brand like Jabong.com, which is surely an added asset to our growing consumer client portfolio.  We look forward to augmenting value to their business through our specialized communication approach that delivers superior quality results for the brand” commented, Nitin Mantri, CEO, Avian Media. 
 
This win will help Avian Media further augment its consumer vertical adding to its repertoire of clients like PVR Cinemas, MTV, Vh1, Nickelodeon, Huawei Mobile Devices, Hard Rock Café and Shiro among others. Avian Media is an eight-year-old company with offices spread across six cities in India including New Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata. According to the Holmes Report of 2011, Avian Media is one of the fast growing PR consultancies who are aiming at driving innovation in the PR industry of India. As a company Avian Media believes in being nimble, ethical and passionate about their clients in order to deliver good quality service and commitment to their Clients. The agency envisions being one of the most reputed agencies in India in the coming years. 

 

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