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Balaji Telefilms forays into Marathi television

Posted by Adgully Bureau | on June 16, 2010
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Balaji Teleflims has launched its first ever marathi daily soap on Zee Marathi; an enthralling love story launched on 14th June - Monday to Saturday @ 8 pm.

"MAZIYA PRIYALA PREET KALENA" is the story of Shamika and Abhijeet and the love they share that makes and breaks their lives. Shamika, a naive and affable NRI girl and Abhijeet; a smart, intense and intelligent man; yet someone whose middle class roots keep him humble.

Mrunal Dusanis and Abhijeet Khandkekar, debut as Shamika and Abhijeet in a trademark Balaji style of launching newcomers for this new daily.

While speaking on "MAZIYA PRIYALA PREET KALENA", the 1st Marathi daily of Balaji production, Ekta Kapoor reveals that she is neither concerned about any star-cast nor about the lavish sets; all that matters to her is a strong storyline. "I am a die hard story-lover. The viewers mean a lot to me and pleasing them is my duty. I know what exactly the viewer wants. Any number of elaborate sets or famous characters will not appeal to them in the way a good story would." says Ekta. Talking about the casting for her shows, "I would prefer a hard working artist who may not be so popular but has the passion to work hard and who values the art of perfection."

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