Bangalore to Paris onboard Fiat Linea in 99 days!

Fiat Chrysler Automobiles (FCA) to encourage the interesting expedition from Bangalore to Paris that covers 12+ Countries, 15000+ kms in a short period of 99 days. This is the first time ever in India that a family has decided to travel abroad in a powerful sedan Fiat Linea T-Jet. FIAT has extended its support en-route.

The team L.I.F.E. (Little Indian Family of Explorers) will be travelling to explore the various parts of the northern hemisphere including Nepal, China, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran, Turkey, Greece, Italy, Switzerland (Alps), Spain and France.

The family of 5 who are gearing up for the voyage includes Anand Baid, 38 a film-maker, animation professional and educator at Native Puppets; Punita Baid, 36 who is the program manager at Native Puppets; Yash Baid, 12, a grade 6 student and an avid football lover; Dhriti Baid, 8, grade 2 student, aspiring foreign language linguist, dancer and their 5th special family member is the comfortable and sturdy Fiat Linea T- Jet. This tough built car with high ground clearance of 185mm will enable team L.I.F.E. to reach into the extreme interiors, making it possible for them to go that extra mile to explore and experience new regions. This stable and spacious sedan will be their travel home and provide a safe as well as hassle free travel experience.

The Fiat Linea T- Jet with it’s perfectly tuned 1368cc 16 valve T-JET petrol engine that churns out a whopping 114 PS with 207 Nm of torque at 2200 rpm will enable him cruise effortlessly & fast.

Fiat Linea T- Jet’s distinctive driver friendly features such as rain sensing wipers, auto headlamps, Auto AC, Blue & MeTM ensures joyful drives. It in turn enables the team to focus more on the scenic beauty, vast landscapes & milestones rather than spending that precious family time adjusting different things with demanding conditions that is common on such long journeys.

On this occasion Sanjay Gopal, AVP Marketing at Fiat Chrysler India Operations said, “It is an extraordinary venture that team L.I.F.E is taking up. The road trip from Bangalore to Paris is an extensive region to cover and we are glad Fiat Linea T- Jet is part of their journey.  We will extend our support in all the ways possible and we wish them all the very best for this adventurous journey”.

Anand Baid, team member of L.I.F.E, said, “We are proud owners of Fiat Linea and we feel confident about its strength, power and driving comfort. We are very excited to do this expedition in the Fiat Linea T-Jet. We have received adventure gear and travel kit support like tents, storage bags, sleeping bags, gps units, tyres, roof-box, sun-films, audio systems, car service and ton of other stuff by our supporters. We are also incredibly grateful to our family and friends who have come forward to support us in ways unimaginable and we will remain forever grateful for such wonderful gestures”.

The journey would commence from Bangalore covering a drive of over 15,000 Kms and over a span of 99 days.  The route is India > Nepal > China > Kyrgyzstan > Uzbekistan > Turkmenistan > Iran > Turkey > Greece > Italy > Switzerland (Alps) > Spain > France.

With every country comes a new experience of culture and geographies.  The family will flag off some tough terrains likes mountains in Kyrgyzstan, live crater in Turkmenistan, the intricate Persian architecture in Iran, swimming in the Black Sea at Turkey, driving in the Alps in Switzerland and ending their journey with the beautiful art and culture of France.

This one of a kind expedition will be shot into a documentary, covering all bases of planning, with valuable tips for fellow travelers, preparation details of the trip, challenges faced and the memorable times they have together as a family.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing