BARC India Media Workstation Online Certification launched

BARC India launched its TV audience measurement service more than a year ago. Media professionals and analysts working at various broadcasters, media agencies and advertisers have been trained on the BARC India Media Workstation (BMW), a software application specially designed to analyse media and advertising audience results. After having trained over 5,000 media professionals on its BMW platform, the industry has been asking for a standardised testing and certification tool that would enable professionals as well as employers/ organisations to evaluate their media proficiency. With this in mind, BARC India has rolled out the BARC India Media Workstation (BMW) Online Certification, starting July 20, 2016.

The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research & analytics, media planning and sales & marketing, as well as students keen to pursue a career in these fields.

BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application. BARC India now encourages BMW users to add the benefits of certification to their profile.

“The certification programme will not only benefit BMW users by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard. Students of media and marketing courses would also benefit by taking these courses and be market ready,” said Partho Dasgupta, CEO, BARC India.