Bheja Fry 2 set to score over Always Kabhi Kabhi at the Box Office: Ormax study

As per Ormax Media's Moviescope„¢ predictive model, Sagar Ballary's Bheja Fry 2 is expected to have a nett weekend opening of Rs 5.5 crores, assuming a release across 550 cinemas. Also Rohan Abbas' Always Kabhi Kabhi is expected to have a nett weekend opening of Rs 2.2 crores, assuming a release across 550 cinemas.

Bheja Fry (original), which released in April, 2007 had an opening weekend of Rs 1.54 Crores. The film went on to gross a lifetime box office collection of Rs 6.1 Crores. However, there has been an increase in the number of multiplexes and the ticket prices over the last four years.

Moviescope is a Film Research Engine designed to take care of all the needs of a producer. This includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.

Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release, and the Lifetime Box Office (LBO) within three days of release.