Bullett Raja partners SANSUI

BULLETT RAJA, one of the most awaited films of the year partners with leading consumer durables brand – SANSUI. Fox Star Studios’ action entertainer - Bullett Raja is directed by Tigmanshu Dhulia featuring Saif Ali Khan & Sonakshi Sinha in the lead role. The announcement of the partnership was made last evening at Hotel Taj Lands End during a gala event in Mumbai hosted by SANSUI and Fox Star Studios’. Anirudh Dhoot, Director – SANSUI unveiled the Sansui-Bullett Raja co-branded TVC along with Saif and Sonakshi.

Speaking on this association, Anirudh Dhoot, Director - SANSUI said  “We are happy to be associated with Bullett Raja as its Technology Partner. Both SANSUI and Bullett Raja share a common brand positioning of being a ‘complete entertainer’. This association is even more special since Saif Ali Khan is SANSUI’s Brand ambassador in India and we are glad to support a film that he is associated with.”

Arun Pal, Chief Marketing Officer - SANSUI further added, “Its great to be associated with highly entertaining mediums like the film Bullett Raja. SANSUI believes in providing the latest in technological innovations and this was a perfect platform for the brand to showcase its technologically advanced Brush Metal LED TV range. We are confident that this association will be mutually beneficial for both. The SANSUI family wishes the film great success”.

Brand Ambassador & lead actor Saif Ali Khan said, “I am associated with SANSUI since the last three years. I truly believe that SANSUI has superior and technologically advanced products with great aesthetic values. So while we were brainstorming on which brand should we have on board as our Technology partner; SANSUI was the obvious choice. I thank Anirudh Dhoot and the entire SANSUI family for their constant support.”

The evening was truly a glittering affair as Saif and Sonakshi entertained the audiences with their impromptu acts! The audiences were also introduced to highly entertaining and exciting dialogues from the film that kept them glued to their seats! Bullett Raja releases on 29th November 2013.

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