Candid engages children at the 'Fevicol Science Project Challenge'

Fevicol, one of the largest selling brands of adhesives in Asia from the house of Pidilite Industries Limited, has been providing young children with a platform to showcase their talent with Fevicol Science Project Challenge since 2011. The contest is a quest to nurture the next generation of scientists and thinkers.

In its 3rd year, Candid Marketing, India’s No.1 Strategic Activation Agency was appointed to execute the final round of the project & keep the children engaged. The Fevicol Science Project finale had been seamlessly handled for 5 days in Mumbai right from the very start (11th to 15th April’14).

Keeping in mind the tonality of the contest, the participating children were greeted by two hostesses wearing lab coats & nerd glasses. They accompanied the children through their stay & took care of their requirements. All children were also given lab coats, a badge with their school name & details and an ID card. The children were not allowed to leave their rooms without wearing the ID cards for safety purposes.  The hospitality & security during their stay was of utmost importance. For this, a 24x7 helpline number was given to all. The car number, along with supervisor and driver details were messaged to every kid anytime the group needed to step out.

On the first day, exciting ice breaker games were developed wherein shuffled groups were given props to build a catapult to play actual Angry Birds game and score points. Post this, the project topics were announced to the groups. The children were given a limited budget to shop for their project requirements, and were taken shopping on a dedicated slot on the second day. On the event day, the children witnessed a Crazy Scientific Show by International artists.  

Commenting on the activity, Amrita Kumar, Managing Partner, Candid Marketing said, “Planning events for children is always a challenge in itself, therefore a thorough preparation is very important. The content of this event was created keeping in mind every small detail- from arranging pick-ups, to entertainment, to maintaining the scientific feel of the event throughout the finale. ”

This was a national level competition wherein around 7.15 lakh students & 1968 schools participated. 8 groups consisting of 3 children and 1 teacher were present during the finale in Mumbai.