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Mon, May 14, 2012
AgTalk | 50% of our revenue should be driven by digital: MediaVest's Amanda Richman
Posted by Adgully Bureau May 14th, 2012 at 10:52 am
Digital advertising and digital spends is on the rise globally, more so in developed countries. In India, it is catching up slowly online but with over 250 million smart phones in the country, digital on mobile is witnessing a faster growth. An expert on the topic, Amanda...
Mon, May 07, 2012
AgTalk | The economic situation has never come in the way of Noshe in achieving its deliverables: Noshe's Asheesh Sethi
Posted by Adgully Bureau May 7th, 2012 at 02:55 am
Beginning its journey on a humble note way back in 1989, the Delhi based Noshe Group promoted by Asheesh Sethi has come a long way. With offices in 14 locations, the group today has presence across the communications verticals. It started with Noshe Oceanic...
Wed, Apr 18, 2012
AgTalk | Imagine TV was not a distress asset when Turner had decided to acquire it: Turner's Siddharth Jain
Posted by Adgully Bureau Apr 18th, 2012 at 11:05 am
In a seemingly brusque move Turner Broadcasting System Asia Pacific, Inc. announced its decision to shut down its Hindi GEC along with its international feed "Imagine Dil Se'. The explanation shared was that even though some programmes delivered satisfactory ratings, the...
Tue, Apr 17, 2012
AgTalk | Working round the clock ensuring every event at the Goafest is a resounding success: Arvind Sharma
Posted by Adgully Bureau Apr 17th, 2012 at 08:30 am
One of the biggest congregation of advertising professionals and India's biggest advertising and awards festival, the Goafest 2012 will be held in Goa this year from April 19-21. Over 2,500 professionals are expected to attend and there is a lineup of celebrated luminaries and...
Mon, Apr 16, 2012
AgTalk | Brand building through online advertising is an important criteria for success: Microsoft Advertising's Neville Taraporewala
Posted by Adgully Bureau Apr 16th, 2012 at 02:19 am
Neville Taraporewala, a IIM and ISB alumni, was one of the early driving forces to espouse the use of internet and the digital space. Using his expertise in the digital domain, Neville Taraporewala has been successful in turning the fortunes of quite a few organizations like...
Mon, Apr 02, 2012
AgTalk | Generation Einstein is smarter, faster and socially more aware: Author, Jeroen Boschma
Posted by Adgully Bureau Apr 2nd, 2012 at 08:30 am
When Jeroen Boschma first wrote Generation Einstein 2006, little did he know that it would reach a Harry Potter-ish success. It created a big ripple in Netherlands ' a book that talked about the generation that was born during the last decade of the previous century ---...
Mon, Mar 26, 2012
AgTalk | We have portable radio stations: Radio Netherlands Worldwide's Amitabh Srivastava
Posted by Adgully Bureau Mar 26th, 2012 at 08:30 am
Radio Netherlands Worldwide (RNW) is the Dutch International Broadcaster and multimedia organization founded in 1946. RNW produces and transmits programmes for International audiences outside the Netherlands too. Radio Netherlands Worldwide has also distributed content via web...
Tue, Mar 20, 2012
AgTalk | All set for one large acquisition on content side: Ybrant Digital's Suresh Reddy
Posted by Adgully Bureau Mar 20th, 2012 at 08:30 am
"E-commerce, in India, is a huge buzz and we need to feed it properly. We believe that in the Asian mind-set, be it India or China, it's about shopping. Here shopping is not about buying, shopping is actually shopping," is how Suresh Reddy, Founder, Chairman and the CEO, Ybrant...
Mon, Mar 12, 2012
AgTalk | Shopper-marketing needs a strategic plan: TracyLocke's Jim Sexton
Posted by Adgully Bureau Mar 12th, 2012 at 08:30 am
TracyLocke one of the world's leading shopper marketing agencies which has its presence across US and Europe and a part of Omnicom Group Inc has breezed into the Indian Market. TracyLocke, part of the DDB Worldwide Network, will be a part of DDB Mudra Group in partnership...
Mon, Feb 27, 2012
AgTalk | Stick close to your customers: MMRSS' Sarang Panchal
Posted by Adgully Bureau Feb 27th, 2012 at 08:30 am
Research is one word that is gaining higher and higher importance, especially, in today's marketing / selling business. Thus is justifies the upsurge of market research firm in India. The concept, already prevalent, is now picking momentum as companies feel the heat of...
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