The next phase of marketing is going to be dictated by the same degree of personalisation that defined marketing in truest sense, says Avlesh....
To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to....
The ways in which brands connect and engage with customers are witnessing a transformation as are customer expectations. With customer....
“Excellence is a continuous process and not an accident” - Dr. A.P.J Abdul Kalam These words from Dr. Kalam should inspire....
Ever since the smartphones entered the Indian market the engagement with customers has been on the rise. Be it just getting information or....
You are at a retail/wholesale shop, trying to gain some relevant information about a certain Brand over the Internet but couldn’t, due to....
These unexpected yet precious life lessons I have learnt over a career span of a few decades while working as a PR consultant. Let me share them....
The other day while driving on the highway, I noticed a hoarding of Dosti Reality. As, I was just driving past, its ad on radio took me by....
Marketing plays a role like no other in the startup community. After the product team, if any other department is critical within the company, it....
Social media is the flavour of modern times. One can do practically a lot of things by the stroke of a key. One can write, comment or pass....
Intelligent devices and their ever growing network encompassing our daily lives emerged as the utopian idea for our Tech savvy generation. As....
Yesterday, at adTech ASEAN, I moderated a panel around the topic “How Bad-Ass Women Are Winning in Digital in ASEAN”. I had the....
Digital media has given rise to a new breed of social influencers (also referred to as pocket celebrities). These are not the generally....
Marketing at large has been growing at an immense speed in the last few years. The digital era has made the platform even more competitive and....
Let’s look at it simply. On last count, last year, 66 million people accessed Facebook via smartphones in India. They spent each day about 4....
Technology is evolving at an exponential pace. Google+ took 16 days to reach 10 million users as compared to Twitter which took 780 days and....