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Mon, May 14, 2012
AgVoice | A look at Google Drive
Posted by Adgully Bureau May 14th, 2012 at 10:32 am
Google launched their much awaited cloud offering, Google Drive on April 24th to the public. The reason there was so much hype and excitement surrounding the event was because this marks the first time Internet Biggies like Google are finally entering a game that was created and...
Mon, May 07, 2012
AgVoice | SlideIn or ShareLink or what? Thoughts on LinkedIn’s acquisition of Slideshare
Posted by Adgully Bureau May 7th, 2012 at 14:18 pm
Yet another morning, and yet another piece of M&A news.
Twitter informed me early today morning, that professional networking platform, Linkedin had acquired the professional content sharing platform, Slideshare for a consideration of $119 million.
As two...
Categories: AgVoice,
Mon, Apr 16, 2012
AgVoice | GEC: Key to sustainable revenue streams lie in providing a "content experience' that cannot be readily duplicated
Posted by Adgully Bureau Apr 16th, 2012 at 01:58 am
No doubt the media industry earns a large proportion of its revenues from advertising and the Indian TV media industry relies heavily on advertising revenues instead of subscriptions for survival. Global macroeconomic woes and a slowing Indian economy have left most media...
Fri, Apr 13, 2012
AgVoice | Wants, needs and purchases of consumers are affected by more than just personal and psychological factors
Posted by Adgully Bureau Apr 13th, 2012 at 08:30 am
Today's Consumer Behaviour is complex, dynamic and multi dimensional involving the algorithms that consumers use in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where),...
Tue, Apr 03, 2012
AgVoice | Digitization will lead to a paradigm shift on monetization strategies
Posted by Adgully Bureau Apr 3rd, 2012 at 08:30 am
The Internet has in-fact empowered audiences to seek control over their entertainment habits, granting them the ability to consume media on their own and often on unique terms. This ability to deeply personalize what traditionally used to be a static user experience in...
Fri, Mar 23, 2012
AgVoice | Is Facebook the new centre of the Digital Universe?
Posted by Adgully Bureau Mar 23rd, 2012 at 08:30 am
Legend has it that the digital universe, as we know of it today, evolved from ARPANET. And a lot of websites, portals, directory sites and search engines lay claim to the ownership of this digital universe in its early days, until Google came along and put a method to the...
Tue, Mar 20, 2012
AgVoice | The need to structure word-of-mouth marketing...
Posted by Adgully Bureau Mar 20th, 2012 at 08:15 am
2011, while the industry experienced a slow start there were corporate giants like Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, who were for advertising spends with more balanced objectives without making it too huge. Mr Mariwala...
Wed, Mar 14, 2012
AgVoice | The Year of Social Media Integration!
Posted by Adgully Bureau Mar 14th, 2012 at 08:15 am
Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40%marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is...
Fri, Feb 24, 2012
AgVoice | Future of Apps market in India: ApnaCircle's Yogesh Bansal
Posted by Adgully Bureau Feb 24th, 2012 at 08:30 am
For a web enthusiast anything new is exciting, for even the smallest of reasons. Technology, since the year 1998 has grown to be tremendously impactful. It has given enough enthusiasm and positive advancements to be proud of. Today everything is available at the touch of a...
Tue, Jan 03, 2012
AgVoice | Key trends in Mobile Advertising for India in 2012
Posted by Adgully Bureau Jan 3rd, 2012 at 08:30 am
Only smart phones will browse?... Wrong. All phones will browse!The Indian telecom sector is among the fastest growing global markets and has also witnessed an explosion with respect to the launch of innovative cost effective feature phones. Hitherto, Internet browsing was the...
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