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Wed, Apr 23, 2014

Exclusive | Experimenting with 'Mission Sapney': Raj Nayak

Posted by Adgully Bureau   Apr 23rd, 2014 at 08:30 am
Have you ever thought of Ranbir Kapoor as a vada-pav seller or Karan Johar as a photographer or the man of all seasons Salman Khan as a barber? Well, we are not talking films or characters in a film, but real life! These renowned celebrities along with others have taken it up...
Categories: MediaExclusivesExclusiveTelevision


Exclusive | Mobile is an important research tool of research for non-metro centres: Viacomsí Kurz

Posted by Adgully Bureau   Apr 23rd, 2014 at 08:20 am
As the world is turning into a global village, it’s not only the economic environment that is influential, but also other important nuances like the kind of food we eat, what we dress, how we speak etc that has and is undergoing a transformation, thus bringing the...
Categories: ExclusivesExclusive


Tue, Apr 22, 2014

Exclusive | Gaurav Gandhi on IndiaCast, international opportunities and more

Posted by Adgully Bureau   Apr 22nd, 2014 at 08:30 am
Gone are the days when your brother back in the US watched a show on Zee TV and felt ‘home’. With broadcasters and producers keen to tap into a growing Indian-origin audience base of 3 crore across geographies, viewers can now watch a Serbian version on Indian hit...
Categories: ExclusivesExclusiveMediaTelevision


Wed, Apr 16, 2014

Exclusive | #iVOTESelfie campaign will make voting cool: Harish Bijoor

Posted by Adgully Bureau   Apr 16th, 2014 at 08:15 am
As the biggest democracy in the world has entered the election season, Indian media is kept busy all through the general elections 2014. Campaigning for elections by candidates has moved on-ground rallies and constituency visits. Political advertisement in print, television...
Categories: ExclusivesExclusiveMediaDigital


Tue, Apr 15, 2014

Exclusive | India is a very important market for us: Akzo Nobel's Rajgopal

Posted by Adgully Bureau   Apr 15th, 2014 at 08:30 am
Present in India for over 100 years and a significant player in the paints industry, AkzoNobel India has it witnessed sustained expansion, growth and transformation over the years. Dulux which is from AkzoNobel India’s bouquet, is been one of the popular brands of its...
Categories: ExclusivesExclusiveMarketing


Thu, Apr 10, 2014

Exclusive | Selecting scripts through testing protocols: Ajit Andhare

Posted by Adgully Bureau   Apr 10th, 2014 at 08:30 am
There were times were films in India, particularly Hindi cinema were made on shoe-string budgets. The quintessential Hindi film producer was the one who financed, supervised and made arrangements for the film to be rationally and adequately distributed. It may not be wrong to...
Categories: ExclusivesExclusiveMediaCinema


Exclusive | Betting on strong, differentiated, innovate content: Yagnik

Posted by Adgully Bureau   Apr 10th, 2014 at 08:15 am
Sony Pix, the English movie offering from the Multi Screen Media (MSM) is all set to take one of their appreciated properties, Pix Premier Nights to next level. The channel has been known for its innovation and content differentiation. The channel is all set to engage, excite...
Categories: ExclusivesExclusiveMediaTelevision


Wed, Apr 09, 2014

Exclusive | The VEER campaign embodies Thums-Up spirit: Mukherjee

Posted by Adgully Bureau   Apr 9th, 2014 at 08:15 am
Corporate Social Responsibility, jargoned as CSR is a passé. Multination companies have now moved on from merely funding ‘socially responsible’ activities and are now seen associating with non-profit organizations for larger causes. This can be attributed...
Categories: ExclusivesExclusiveMarketing


Mon, Apr 07, 2014

Exclusive | Content is the game changer: Viacom18ís Ravish Kumar

Posted by Adgully Bureau   Apr 7th, 2014 at 01:01 am
Gone are the days when television was ruled by the Hindi content and Hindi speaking markets. The regional television space has been giving tough fight to Hindi GEC’s in individual states, right from content to packaging to production value and scale. Staying true to...
Categories: ExclusivesExclusiveMediaTelevision


Mon, Mar 31, 2014

Exclusive | Itís about brand integration: BBM's Krishnadeep Baruah

Posted by Adgully Bureau   Mar 31st, 2014 at 08:15 am
BBM, one of the largest mobile social networks with over 50 million users, has been in the talking front off lately. As we all know, earlier BBM offered instant messaging for BlackBerry smart phone owners only, but sometime back BBM expanded its bouquet and offered their...
Categories: ExclusivesExclusiveMediaMobile


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