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Thu, Aug 28, 2014

Exclusive | eMart Solutionís Shrikanth Chunduri on loyalty, marketing & more

Posted by Adgully Bureau   Aug 28th, 2014 at 08:30 am
As large companies mark their forays into multiple sectors and young ones joining the bandwagon, marketing activities have evolved significantly over the years. As structured marketing efforts gain higher importance than just traditional strategies, loyalty programs are...
Categories: ExclusivesExclusive


Tue, Aug 26, 2014

Exclusive| Digital is evolving the way PR agencies do business: Ketchumís Higgins

Posted by Adgully Bureau   Aug 26th, 2014 at 08:30 am
One of the most sticky spots in the marketing and communications tools could be Public Relations! While it isn’t easy to satisfy a clients brief, and even more difficult to manage (mostly) hot-headed journos...However, industry experts believe, things are changing with...
Categories: ExclusivesExclusiveMarketingPublic Relation


Mon, Aug 25, 2014

Exclusive: Airlines will offer something never seen before: Miditechís Nikhil Alva

Posted by Adgully Bureau   Aug 25th, 2014 at 08:15 am
Television audiences are always on the lookout for differentiated programming across genres; right from GEC’s to film channels and from lifestyle & entertainment to kids; ‘something new’ is always the key word. However, the Hindi GEC space is usually the...
Categories: ExclusivesExclusive


Tue, Aug 19, 2014

Exclusive | Advertising is about building brand awareness: Rajeev Batra

Posted by Adgully Bureau   Aug 19th, 2014 at 08:30 am
Rajeev Batra, MASB, Marketing Accountability Standard Board of the marketing Accountability Foundation, Director (2009–2011) and founding Advisory Council member (2011), is Sebastian S. Kresge Professor of Marketing & Co-Director of Yaffe Center for Persuasive...
Categories: ExclusivesExclusiveMarketingMedia


Tue, Aug 12, 2014

Unique products need to be uniquely communicated!

Posted by Adgully Bureau   Aug 12th, 2014 at 08:30 am
Of all the products in the through the day by consumers across the world, toothbrushes have traditionally been a low involvement category. Consumers don’t think or talk about it to others. In fact, the concept of word-of-mouth has been non-existential in this...
Categories: ExclusivesExclusiveMarketing


Mon, Aug 11, 2014

Exclusive | WKL cannot be compared with other leagues: MSMís Krishnan

Posted by Adgully Bureau   Aug 11th, 2014 at 08:15 am
While India’s much appreciated performance at the Common Wealth Games 2014 shifted sports lovers focus to games other than cricket, broadcasters have now upped their games by taking rooted games like Kabaddi to Indian homes. While a few weeks back, Star India launched...
Categories: ExclusivesExclusive


Exclusive | Expect double digit growth from India: Tourism New Zealandís Craig

Posted by Adgully Bureau   Aug 11th, 2014 at 08:01 am
When it comes to international tourist destination or holidays, one of the first names that strike our minds is New Zealand! Exploring New Zealand's magnificent landscape and coastline tops the list for many travellers, with sky diving topping the list of most of the...
Categories: ExclusivesExclusive


Thu, Aug 07, 2014

Exclusive | Focused towards expanding footprints: Daldaís Sagar Boke

Posted by Adgully Bureau   Aug 7th, 2014 at 08:15 am
Known as one of the most identified kitchen brands, Dalda was acquired by Bunge India Private Limited in 2003 from Unilever, handing down generations of heritage and trust. Dalda has been part of millions of households across India for the past 75 years as a result of its...
Categories: MarketingExclusivesExclusive


Wed, Aug 06, 2014

Exclusive | In a 52 weeks window, competition is tough: Mukta Artsí Puri

Posted by Adgully Bureau   Aug 6th, 2014 at 08:15 am
While film making is more just an art any more, producer, distribution and exhibition outfits have now started to gain prominence in the film production process. Business heads are now very cautious of every penny spent and the returns it promises to the producers. Also,...
Categories: ExclusivesExclusiveMediaCinema


Tue, Aug 05, 2014

Exclusive | 100 episodes of CNWK was not anticipated: Kapil Sharma

Posted by Adgully Bureau   Aug 5th, 2014 at 08:30 am
He can be easily touted as the latest superstar of Indian television today with humour, wittiness and impeccable comic timing with a successful non-fiction show in his kitty. Kapil Sharma began his television career as a stand-up comedian on The Great Indian Laughter...
Categories: ExclusivesExclusiveMediaTelevision


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