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Wed, Apr 16, 2014

Exclusive | #iVOTESelfie campaign will make voting cool: Harish Bijoor

Posted by Adgully Bureau   Apr 16th, 2014 at 08:15 am
As the biggest democracy in the world has entered the election season, Indian media is kept busy all through the general elections 2014. Campaigning for elections by candidates has moved on-ground rallies and constituency visits. Political advertisement in print, television...
Categories: ExclusivesExclusiveMediaDigital
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Tue, Apr 15, 2014

Exclusive | India is a very important market for us: Akzo Nobel's Rajgopal

Posted by Adgully Bureau   Apr 15th, 2014 at 08:30 am
Present in India for over 100 years and a significant player in the paints industry, AkzoNobel India has it witnessed sustained expansion, growth and transformation over the years. Dulux which is from AkzoNobel India’s bouquet, is been one of the popular brands of its...
Categories: ExclusivesExclusiveMarketing
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Thu, Apr 10, 2014

Exclusive | Selecting scripts through testing protocols: Ajit Andhare

Posted by Adgully Bureau   Apr 10th, 2014 at 08:30 am
There were times were films in India, particularly Hindi cinema were made on shoe-string budgets. The quintessential Hindi film producer was the one who financed, supervised and made arrangements for the film to be rationally and adequately distributed. It may not be wrong to...
Categories: ExclusivesExclusiveMediaCinema
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Exclusive | Betting on strong, differentiated, innovate content: Yagnik

Posted by Adgully Bureau   Apr 10th, 2014 at 08:15 am
Sony Pix, the English movie offering from the Multi Screen Media (MSM) is all set to take one of their appreciated properties, Pix Premier Nights to next level. The channel has been known for its innovation and content differentiation. The channel is all set to engage, excite...
Categories: ExclusivesExclusiveMediaTelevision
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Wed, Apr 09, 2014

Exclusive | The VEER campaign embodies Thums-Up spirit: Mukherjee

Posted by Adgully Bureau   Apr 9th, 2014 at 08:15 am
Corporate Social Responsibility, jargoned as CSR is a passé. Multination companies have now moved on from merely funding ‘socially responsible’ activities and are now seen associating with non-profit organizations for larger causes. This can be attributed...
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Mon, Apr 07, 2014

Exclusive | Content is the game changer: Viacom18ís Ravish Kumar

Posted by Adgully Bureau   Apr 7th, 2014 at 01:01 am
Gone are the days when television was ruled by the Hindi content and Hindi speaking markets. The regional television space has been giving tough fight to Hindi GEC’s in individual states, right from content to packaging to production value and scale. Staying true to...
Categories: ExclusivesExclusiveMediaTelevision
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Mon, Mar 31, 2014

Exclusive | Itís about brand integration: BBM's Krishnadeep Baruah

Posted by Adgully Bureau   Mar 31st, 2014 at 08:15 am
BBM, one of the largest mobile social networks with over 50 million users, has been in the talking front off lately. As we all know, earlier BBM offered instant messaging for BlackBerry smart phone owners only, but sometime back BBM expanded its bouquet and offered their...
Categories: ExclusivesExclusiveMediaMobile
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Fri, Mar 28, 2014

Exclusive | Being smarter and simpler: Times Internetís Satyan Gajwani

Posted by Adgully Bureau   Mar 28th, 2014 at 08:30 am
Times Internet has recently launched a new product in ad-technology space called Times AdCenter. Times Internet is known to usher new methodologies in India that have led to better yield and user experience in the west. These include audience driven creative optimization,...
Categories: ExclusivesExclusiveMediaDigital
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Tue, Mar 25, 2014

Exclusive | The kids genre is a very serious place for us: Turner's Eyers

Posted by Adgully Bureau   Mar 25th, 2014 at 08:30 am
As the demography’s and psychographs’ of the world have changed over the last decade with growing number of people entering the affluent classes, the growing exposure to media and its surroundings as well have influenced the behavioral and consumption patterns of...
Categories: ExclusivesExclusiveMediaTelevision
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Tue, Mar 18, 2014

Exclusive | Dr. Roy and Vikram Chandra in conversation about NDTV Prime

Posted by Adgully Bureau   Mar 18th, 2014 at 08:20 am
NDTV, known for its excellence and consistency in the news media journalism business introduced India to its first 2-IN-1 channel - ‘NDTV Profit & NDTV Prime’. On the 2-IN-1 channel, NDTV Profit, in a fresh association with The National Stock Exchange of India...
Categories: ExclusivesExclusiveMediaTelevision
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