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Thu, Jul 24, 2014

Exclusive | Increased ad-rates backed by rising viewership: MTVís Swamy

Posted by Adgully Bureau   Jul 24th, 2014 at 08:15 am
Well it seems that year 2014 is proving to be lucky for a lot of people, especially the broadcasters. While GEC’s and movie channels have their success story to boast about, MTV has its own. MTV’s year began with a bang - new shows, increase in reach, viewership...
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Wed, Jul 23, 2014

Exclusive | Evolve from being planning manager to a planning entrepreneur: Loweís S. Subramanyeswar.

Posted by Adgully Bureau   Jul 23rd, 2014 at 08:30 am
S Subramanyeswar, fondly called Subbu, the National Planning Director with Lowe Lintas + Partners has spent more than a decade and a half in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, Saatchi & Saatchi and Mudra. Some of the brands he...
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Tue, Jul 22, 2014

Exclusive | Re-branding does not alter our mission & commitment: Exide Life Insuranceís Jain

Posted by Adgully Bureau   Jul 22nd, 2014 at 08:30 am
Like every other sector in India, the life insurance space also witnesses stiff competition not only from the presence of other players, but also hurdles put up by evolving customers. In an age to stay upbeat with the changing consumer demands and desires, life insurance...
Categories: ExclusivesExclusive


Wed, Jul 16, 2014

Exclusive | Aim to be best content providers: DB Digitalís Gyan Gupta

Posted by Adgully Bureau   Jul 16th, 2014 at 08:15 am
Getting another initiative under its sleeves, Dainik Bhaskar launched its latest offering, under its DB Digital arm, initially in Hindi. The website aims to bring to the fore relevant information and insights about the world of finance and...
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Tue, Jul 15, 2014

Exclusive | Embracing change & ensuring content availability, HistoryTV18ís Aiyer

Posted by Adgully Bureau   Jul 15th, 2014 at 08:15 am
As we all know, the adoption and popularity of ‘Second Screen’ is growing at a fast rate that online giants like Facebook and Google are rushing to compete with Twitter, who is currently paving the way in this area as the most dominant player. HISTORY TV18 has...
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Mon, Jul 14, 2014

Exclusive | Strategy is to work on content, perception and innovation: Pixís Yagnik

Posted by Adgully Bureau   Jul 14th, 2014 at 08:30 am
The constantly cluttering English movie genre in India has made it mandatory for every player to put their best foot forward in the heat of the competition. Right from updating their movie libraries and innovating presentation techniques to integrating activities to enhance...
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Tue, Jul 08, 2014

Exclusive | Foreseeing faster rate of adoption of built-in appliances: Whirlpool of Indiaís Kapur

Posted by Adgully Bureau   Jul 8th, 2014 at 08:30 am
Gone are the days when setting up a new house meant starting from scratch and setting a kitchen meant pulling up your socks for the assembling act. With companies now offering combined services of products and services, households are now being set up more easily and...
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Fri, Jul 04, 2014

Exclusive | Fanaah will break the monotony in the genre: MTVís Chatterjjee

Posted by Adgully Bureau   Jul 4th, 2014 at 08:15 am
A brand known for experimenting with new thoughts and concepts so as to cater the Youth of today in the best possible way, is now all set to give another treat to all the viewers. MTV announced the launch of a brand new show which will focus on ‘love in a supernatural...
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Thu, Jul 03, 2014

Exclusive | Da Vinci Learning promises education+fun: Monomita Mukhopadhyay

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:15 am
It was about a year ago that the announcement of a new channel in the kids genre was done. Da Vinci Learning then was in the initial stage of completing all the legal and other duties of licensing etc. While channel officials state that the expected receipt of the broadcast...
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Wed, Jul 02, 2014

Exclusive | Commited to innovate products consistently: Canonís Andrew Koh

Posted by Adgully Bureau   Jul 2nd, 2014 at 08:15 am
Click click click...that is how a lot of youngsters are going around the country today. The growing photography culture in India coupled with constantly evolving technology has made camera making companies up their game and scale up the quality of product and services they...
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