Fri, Jan 29, 2016
Posted by Adgully Bureau Jan 29th, 2016 at 04:04 am
The Effie Awards India 2015 saw Mullen Lowe Lintas Group, India put up a strong show. The agency was adjudged Agency of the Year and also walked away with the Grand Effie. The agency’s metals tally included six Gold, five Silver and 13 Bronze Effies.
In an exclusive...
Thu, Jul 30, 2015
Posted by Adgully Bureau Jul 30th, 2015 at 02:01 am
The digital landscape in India is seeing considerable changes with the changing habits of consumers, the explosion of smart devices, social media and the shift from traditional to mobile mediums. The fact remains that Digital media has grown rapidly around the world, and it...
Tue, Jul 14, 2015
Posted by Adgully Bureau Jul 14th, 2015 at 01:14 am
Big awards we won at Cannes this year were in the gender equality space - Same agency, same client but two different brands. While the Ariel campaign called upon men to share the load, the one for Whisper explained to women that touching the pickle when you are menstruating...
Thu, Jun 18, 2015
Posted by Adgully Bureau Jun 18th, 2015 at 08:30 am
Gagan Cooking Oils have recently associated with Dainik Jagran as the title sponsors for 'Jagran Konnexion'- an equal streets initiative which aims at promoting a healthy and active lifestyle amongst the citizens of Punjab and Haryana.
Fri, Jun 05, 2015
Posted by Adgully Bureau Jun 5th, 2015 at 02:30 am
Endemol has always experimented with the type of content bringing in the industry. Be it bringing the Indian version of Big Brother or Fear Factor to India. Their journey started way back in 2006 and ever since, they've had a good run in the industry. They are back with...
Wed, Jun 03, 2015
Posted by Adgully Bureau Jun 3rd, 2015 at 00:05 am
India Today has rebranded its English News Channel, Headlines Today, in a new avatar and christened it India Today Television carrying forward brand name into the channel which has been a prominent media player in the last four decade. The new version was launched on May 23,...
Thu, May 28, 2015
Posted by Adgully Bureau May 28th, 2015 at 01:40 am
The Second edition of LinkedIn Finance Connect is just one day away. Adgully caught up with Mr. Ashutosh Gupta, Director Marketing Solutions, LinkedIn.
He spoke to us exclusively about his move from Google to LinkedIn, what is LinkedIn Finance Connect, how this summit is...
Mon, May 11, 2015
Posted by Adgully Bureau May 11th, 2015 at 08:30 am
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core.
Tue, May 05, 2015
Posted by Adgully Bureau May 5th, 2015 at 08:30 am
Tanishq, India’s largest and most preferred jeweler, known for impeccable quality, design intricacy, compelling campaigns and superior retail experience for over 19 years now has taken its communication a step further. With an aim to highlight the brand’s...
Mon, May 04, 2015
Posted by Adgully Bureau May 4th, 2015 at 08:15 am
ZEEL strengthens their movies platform, Revamps Zee Cinema and launches a new brand film for Zee Classic.
Over the years, Cinema has evolved and so have the audiences. In recent times, there is a generation which is eager to consume classic movies. As is seen,...