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Tue, Sep 16, 2014

Exclusive | The journey of Bigg Boss with Raj Nayak...

Posted by Adgully Bureau   Sep 16th, 2014 at 08:30 am
If you are an ardent Bigg Boss lover, then this is the time of the year you would be looking forward to. Bigg Boss season 8’s promos are out putting everyone in the inquisitive mode. With host Salman Khan shown flying out on an airplane as the captain, viewers’...
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Exclusive | Activations help create positive impact on the brand: Blackberry's Thomas

Posted by Adgully Bureau   Sep 16th, 2014 at 08:15 am
Brand consultants and marketers observe that over the years, ‘brand engagement’ has grown to become a crucial ingredient in the marketing plan of brands. Understanding this, many brands have performed permutations and combinations of brand engagement activities...
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Mon, Sep 15, 2014

Exclusive | Enhancing appeal with the limited edition creation: Pernod Ricardís Mohindra

Posted by Adgully Bureau   Sep 15th, 2014 at 08:15 am
If spirits are your liking, you ought to relate with ABSOLUT, which has grown to become one of the world’s most iconic vodka brands. In a new initiative, ABSOLUT offers a lifetime opportunity to India’s talented artists and creative minds to design for the first...
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Tue, Sep 09, 2014

In Conversation With | Arora & Bhedwar define the Power of Shunya

Posted by Adgully Bureau   Sep 9th, 2014 at 08:30 am
While we all have, over the years, learnt that ‘science is the mother of all inventions’, it is definitely the go-to destination for problem-solving times, be it miniscule daily issues or larger macro issues faced by industries across sectors. Working on these...
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Thu, Sep 04, 2014

Exclusive | Mobile advertising has a positive road ahead: M-AdCallís Jay Jain

Posted by Adgully Bureau   Sep 4th, 2014 at 08:15 am
As mobile usage in India grown consistently, it is interesting to also observe the changing dynamics of mobile advertising around the world and India. Incidentally, the Indian mobile advertising market is estimated to reach Rs 2,800 Crore by 2016 from a mere Rs 180 crore...
Categories: ExclusivesExclusiveMediaMobile
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Wed, Sep 03, 2014

Exclusive | The Square Peg Films focuses on quality of production: Founders

Posted by Adgully Bureau   Sep 3rd, 2014 at 08:15 am
Counted as one of the youngest and popular choices in strategy development & video production, The Square Peg Films (TSPF), founded in 2013, is essentially based in Mumbai. The company is known for managing everything from conceptualization to execution to video...
Categories: MediaTelevisionExclusivesExclusive
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Tue, Sep 02, 2014

Exclusive | Fitness Studio to share 'Fit for Life' idea: Reebok's Basu

Posted by Adgully Bureau   Sep 2nd, 2014 at 08:30 am
Over the years, Reebok as a brand has gradually been synonymous to sports and it's peripherals. With an aim of strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok announced the launch of its first-ever Reebok Fitness...
Categories: ExclusivesExclusiveMarketingSports Marketing
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Thu, Aug 28, 2014

Exclusive | eMart Solutionís Srikanth Chunduri on loyalty, marketing & more

Posted by Adgully Bureau   Aug 28th, 2014 at 08:30 am
As large companies mark their forays into multiple sectors and young ones joining the bandwagon, marketing activities have evolved significantly over the years. As structured marketing efforts gain higher importance than just traditional strategies, loyalty programs are...
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Tue, Aug 26, 2014

Exclusive| Digital is evolving the way PR agencies do business: Ketchumís Higgins

Posted by Adgully Bureau   Aug 26th, 2014 at 08:30 am
One of the most sticky spots in the marketing and communications tools could be Public Relations! While it isn’t easy to satisfy a clients brief, and even more difficult to manage (mostly) hot-headed journos...However, industry experts believe, things are changing with...
Categories: ExclusivesExclusiveMarketingPublic Relation
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Mon, Aug 25, 2014

Exclusive: Airlines will offer something never seen before: Miditechís Nikhil Alva

Posted by Adgully Bureau   Aug 25th, 2014 at 08:15 am
Television audiences are always on the lookout for differentiated programming across genres; right from GEC’s to film channels and from lifestyle & entertainment to kids; ‘something new’ is always the key word. However, the Hindi GEC space is usually the...
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