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Mon, Mar 23, 2015

Exclusive | Parle; 80 years and growing stronger every year

Posted by Adgully Bureau   Mar 23rd, 2015 at 08:01 am
Parle Product’s, a company which began operations in India in the year 1929 when the British dominated the country has been one of the oldest players in the biscuits and confectionery market in the country. The brand has spread joy and cheer to all age groups from...
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Tue, Mar 17, 2015

Exclusive | Engaging consumers on a continuous basis, Bedraj Tripathy

Posted by Adgully Bureau   Mar 17th, 2015 at 08:30 am
In today’s digital era, it comes as no surprise that social media platforms play a vital role in amplifying any campaign, initiative or activity but what makes a difference is how one uses their respective platforms to engage their existing fans. Digital platforms help...
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Thu, Mar 12, 2015

Exclusive | Social Media yet to add value to Life insurance, IDBI’s Khanna

Posted by Adgully Bureau   Mar 12th, 2015 at 08:29 am
Advertising today has changed dramatically in every sector, may it be FMCG, Insurance category or any other. Today we see a lot of emotional advertisements, long in length conceptualised to catch the attention as emotional appeals touch the target audience’s heart....
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Wed, Mar 11, 2015

IPL to grow bigger & better, witnesses 15 percent ad-rate hike

Posted by Adgully Bureau   Mar 11th, 2015 at 08:15 am
Multi-screen Media’s Sony MAX and Sony SIX, gear up for the most awaited property, Pepsi Indian Premier League (IPL). Being the official broadcasters of Pepsi IPL, the channel has already started giving its viewers a sneak-peak of what is in store, by launching their...
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Tue, Mar 10, 2015

In conversation with | Lowe’s Vikas Mehta and Anaheeta Goenka..!

Posted by Adgully Bureau   Mar 10th, 2015 at 08:30 am
With the change in the minds sets of the consumers the ad-world is has witnessed a lot of innovations in the last few years thus being ‘Out of Box’ and being creative is what makes an agency stand out different. An agency that has always given some of the...
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Exclusive | Philips urges Speed Styling with their new campaign

Posted by Adgully Bureau   Mar 10th, 2015 at 08:15 am
Philips India, the leading lifestyle brand for male and female grooming gadgets, had recently launched their Speed Style campaign which allowed youth to connect with their brand ambassadors Alia Bhatt and Arjun Kapoor. With the latest technology and innovation, Philips...
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Mon, Mar 09, 2015

Being Women | Nothing is difficult when dreams are big...!

Posted by Adgully Bureau   Mar 9th, 2015 at 08:15 am
A beautiful woman draws strength from troubles, smiles during distress and grows stronger with prayers and hope. It’s that time of the year when we celebrate freedom, power and confidence that every woman does and should carry. On 8th March, the entire world celebrated...
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Thu, Mar 05, 2015

Exclusive | WD explains the emotional connect

Posted by Adgully Bureau   Mar 5th, 2015 at 08:01 am
Technology has been connecting the world for about a decade now, or rather more so since the last five years. It has played an important role in the day to day activities of many lives. IT companies are innovating newer gadgets day by day with cutting edge features and...
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Wed, Mar 04, 2015

Exclusive | Strengthening the brand trust, Meru Cabs', Rathin Lahiri

Posted by Adgully Bureau   Mar 4th, 2015 at 08:30 am
Meru Cabs that gave the radio-taxi industry a new outlook pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru Cabs has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of...
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Thu, Feb 26, 2015

Exclusive | Parle shows Garbage its place!

Posted by Adgully Bureau   Feb 26th, 2015 at 08:30 am
Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment has announced the launch of its nationwide Litter Free TV Campaign. Parle Products is a brand that generates disposable biscuit, candy and chips “wrappers” and in...
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