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Fri, Apr 24, 2015

Exclusive | KidZania engages kids with ‘Scrapbook’ this summer

Posted by Adgully Bureau   Apr 24th, 2015 at 08:15 am
KidZania is a global indoor theme park for children to play, explore and learn about the real world. The city that Kids call their own is spread across 75,000 sq. ft. with paved roads, battery operated vehicles and buildings, a functioning economy and its own currency. A...
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Wed, Apr 22, 2015

Exclusive | CNE's Anand Singh on their expansion plans

Posted by Adgully Bureau   Apr 22nd, 2015 at 08:30 am
We are planning to bring international formats of Cartoon Network to India, like the Mr. Bean Café which is there in Singapore, Thailand and China. We intend to bring that format by end of 2015. In the first in its kind, India’s leading kids’ tablet...
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Thu, Apr 16, 2015

Exclusive | Nakul Chopra on the success of Goafest 2015

Posted by Adgully Bureau   Apr 16th, 2015 at 08:30 am
'The festival does become bigger and better each year and will continue to do so' Nakul Chopra The tenth year of Goafest was one of the best organised fests so far. After putting in six months of rigorous brainstorming, planning trying to organize a stupendous...
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Exclusive | Sonata urges users to be unapologetically original

Posted by Adgully Bureau   Apr 16th, 2015 at 08:15 am
'Sonata is a brand that is for the young at heart not just the youth' Shalini Gupta Sonata, India’s largest-selling watch brand, from the house of TATA, has launched its new campaign with popular rapper and musician Badshaah. The TVC not only features the...
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Wed, Apr 15, 2015

Times Network: An identity of sameness, M K Anand

Posted by Adgully Bureau   Apr 15th, 2015 at 08:30 am
“This will ensure that everyone in the network will have the same corporate identity.” M K Anand. It’s probably been over a year that M K Anand took over as MD & CEO of the Times Television Network, now Times Network, and ever since then he and his...
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Thu, Apr 02, 2015

Exclusive | Catering to the ever changing need and demand, Motorola's Boni

Posted by Adgully Bureau   Apr 2nd, 2015 at 08:30 am
Motorola, one of the oldest mobile players re-entered the Indian market last year with the launch of Moto G in February which proved to be a game changer in the market. In fact for the past 80 years, the brand has thrived on invention and continues to look for new...
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Mon, Mar 23, 2015

Exclusive | Parle; 80 years and growing stronger every year

Posted by Adgully Bureau   Mar 23rd, 2015 at 08:01 am
Parle Product’s, a company which began operations in India in the year 1929 when the British dominated the country has been one of the oldest players in the biscuits and confectionery market in the country. The brand has spread joy and cheer to all age groups from...
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Tue, Mar 17, 2015

Exclusive | Engaging consumers on a continuous basis, Bedraj Tripathy

Posted by Adgully Bureau   Mar 17th, 2015 at 08:30 am
In today’s digital era, it comes as no surprise that social media platforms play a vital role in amplifying any campaign, initiative or activity but what makes a difference is how one uses their respective platforms to engage their existing fans. Digital platforms help...
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Thu, Mar 12, 2015

Exclusive | Social Media yet to add value to Life insurance, IDBI’s Khanna

Posted by Adgully Bureau   Mar 12th, 2015 at 08:29 am
Advertising today has changed dramatically in every sector, may it be FMCG, Insurance category or any other. Today we see a lot of emotional advertisements, long in length conceptualised to catch the attention as emotional appeals touch the target audience’s heart....
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Wed, Mar 11, 2015

IPL to grow bigger & better, witnesses 15 percent ad-rate hike

Posted by Adgully Bureau   Mar 11th, 2015 at 08:15 am
Multi-screen Media’s Sony MAX and Sony SIX, gear up for the most awaited property, Pepsi Indian Premier League (IPL). Being the official broadcasters of Pepsi IPL, the channel has already started giving its viewers a sneak-peak of what is in store, by launching their...
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