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Wed, May 16, 2012
Exclusive | Going all out to expand boundaries: Forbes' Indrajit Gupta
Posted by Adgully Bureau May 16th, 2012 at 02:29 am
The general scenario and the state of business magazines around 2008-09 was pretty dull with nothing interesting on offer for the readers and the advertisers. A sort of stagnancy had crept in and readers had lost interest, they were looking at quality international magazines to...
Exclusive | Red Bull, betting big on social media with its Corporate Chamcha campaign
Posted by Adgully Bureau May 16th, 2012 at 02:12 am
Red Bull’s Corporate Chamcha Campaign is an innovative campaign aimed at the Corporate Chamcha that we find in every office.This Chamcha is very typical in the manner he presents himself and is the at the centre of ridicule of his colleagues.
Riding upon this very...
Cannes Lions to honour Jack Dorsey as Media Person of the Year
Posted by Adgully Bureau May 16th, 2012 at 02:03 am
The Cannes Lions International Festival of Creativity is the world's largest celebration of creativity in communications and the most prestigious international annual advertising and communications awards. Each year, the Festival presents The Media Person of the Year Award to a...
Tue, May 15, 2012
Exclusive | Passion for excellence: Panache Celebrations' Drasty Shah
Posted by Adgully Bureau May 15th, 2012 at 12:08 pm
Panache celebrations is an event management company uniquely devoted to stylizing corporate and social events for the South Asian/Indian community in India and the US. An event design company that orchestrates even the minutest of details into a graceful flow of moments. Their...
Mon, May 14, 2012
Exclusive | Topps India's Sanjeev Katyal on the rationale behind CRICKET ATTAX
Posted by Adgully Bureau May 14th, 2012 at 10:18 am
The Indian Premier League in its last five years has become India’s Superbowl: a celebration of cricket, cricketers and their celebrity patrons.Cashing in onthis very notion,Topps Sport &Entertainment,the world leader in sports and entertainment products has launched...
Fri, May 11, 2012
PIX is all set to make the TV screens sweat this summer!
Posted by Adgully Bureau May 11th, 2012 at 03:02 am
Sony Pix has been on an innovative spree and investing in creating and building various blocks. In a new initiative they are looking at beefing up their afternoon slots. Research indicates that they have been generating substantial eyeballs in the afternoon time slot. Pix has...
Exclusive | The small idea of long copy ads: Ogilvy's Bodhisatwa Dasgupta
Posted by Adgully Bureau May 11th, 2012 at 03:45 am
We live in a world where visual imageries have replaced words. A picture saying a thousand words has become the norm of the day.The advertising industry is experiencing a serious shortage of long and interesting copies as advertisements today rely more on pictures to...
Thu, May 10, 2012
Exclusive | On a gifting ride: ItzGift's Bhavik Vasa
Posted by Adgully Bureau May 10th, 2012 at 15:13 pm
Giving and receiving gifts has always been an integral part in the life of an Indian family. This extensive gifting culture is also considered customary and auspicious. There are plenty of occasions like weddings, new births, birthdays, anniversaries where giving gifts has...
Wed, May 09, 2012
Exclusive | Mobile advertising not a big challenge: InMobi's Sandeep Deshpande
Posted by Adgully Bureau May 9th, 2012 at 12:39 pm
Inmobi has named Sandeep Deshpande as its country general manager, India for their Bangalore based mobile advertisement network. An MBA from PuneUniversity he has almost two decades of experience in business operations and marketing. Deshpande who has previously had stints with...
Exclusive | Woodland's Harkirat Singh takes the "e" terrain!
Posted by Adgully Bureau May 9th, 2012 at 12:25 pm
Now to buy your shoes, you don’t have to wear one ! Woodland launched an e-store much to the convenience to its customers. Yet, such an e-store may still puzzle some of us and wonder how the shoe size can really fit ! To get an clarity on it and much more...
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