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Thu, Nov 29, 2012

Perspective | Art of Storytelling, re-energized by Radio!

Posted by Adgully Bureau   Nov 29th, 2012 at 08:30 am
The art and trend of storytelling has always existed since time immemorial and is prevalent world over. Our ancestors and newer generations have grown up listening to stories from parents and grandparents. But people nowadays are so hard pressed for time and so busy with...
Categories: ExclusivesFeature
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Thu, Nov 22, 2012

Perspective | Challenges in e-comm: Customer loyalty, logistics, tech

Posted by Adgully Bureau   Nov 22nd, 2012 at 08:15 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
Categories: ExclusivesMediaDigitalFeature
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Wed, Nov 21, 2012

Perspective | E-Commerce - prospects, issues and challenges

Posted by Adgully Bureau   Nov 21st, 2012 at 08:30 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
Categories: ExclusivesFeatureMediaDigital
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Thu, Nov 15, 2012

Perspective | TV jingles replaced by movie songs...Why?

Posted by Adgully Bureau   Nov 15th, 2012 at 08:30 am
Jingles have always been a part and parcel of Indian advertising. Indians have always loved and appreciated the art of creating good ‘Jingles’. It’s quite fair to say that a musical ad jingle is remembered over the years and becomes an identity for a...
Categories: AdvertisingAgencyExclusivesFeature
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Tue, Oct 23, 2012

Perspective | Mobile Marketing: The present, the future; the solution?????

Posted by Adgully Bureau   Oct 23rd, 2012 at 08:30 am
India is one of the fastest growing markets in the world across categories. Also one can understand that this growth is evident through number of consumers, products and services, market and consumer complexity and the medium to meet this complexity. The category we chose to...
Categories: ExclusivesFeatureMediaMobile
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Wed, Oct 17, 2012

Perspective | Television Tourism: Is it a start of some new trend

Posted by Adgully Bureau   Oct 17th, 2012 at 08:30 am
It is a well known that now one can enter the Bigg Boss House by paying Rs. 2000/-indicating how Television Tourism has made progress in India. Though studio tourism is a common concept internationally, it is undoubtedly one-of-its kind initiative in the history of...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Oct 10, 2012

Perspective | DTH home channels, the next stop shop for advertisers!

Posted by Adgully Bureau   Oct 10th, 2012 at 08:30 am
In a growing economy like India, the number of products and services available to the consumers are also accelerating at equal pace. Given this situation, marketers need to make their products and services visible to their targets in every possible manner. Following this need of...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Oct 03, 2012

Perspective | Off-beat script, non-glamorous actors or huge marketing budgets: Mantra for a new film?

Posted by Adgully Bureau   Oct 3rd, 2012 at 08:30 am
Films are one thing that is most important to Indians. Be it the common man who is the audience, the makers, marketers and people in front and behind the camera. In the recent times, Hindi films have managed to create a stir of sorts, with bolder scripts, more new faces and...
Categories: ExclusivesMediaCinemaFeature
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Tue, Sep 18, 2012

Perspective | Rising crime on Indian GECs!

Posted by Adgully Bureau   Sep 18th, 2012 at 08:30 am
There is a surge of crime shows in the GEC space on television channels especially in the weekend programming. Of late crime as a genre has been grabbing the viewer’s attention on this medium. The trend initially started with DD’s Karamchand, a light-hearted crime...
Categories: ExclusivesFeatureMediaTelevision
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Tue, Sep 11, 2012

Perspective | Mythology on television: genre re-energized to attract eyeballs

Posted by Adgully Bureau   Sep 11th, 2012 at 08:30 am
Mythology as a genre in arts, culture and literature has always ruled millions of Indian minds. Many of us have grown up listening stories of Ramayan, Mahabharata, Krishna etc. Similarly, our country has always cherished mythological shows. Well, I guess in this context, all of...
Categories: ExclusivesFeatureMediaTelevision
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