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Thu, Dec 19, 2013

Perspective | Loyalty programs in India, a hit or a miss...?

Posted by Adgully Bureau   Dec 19th, 2013 at 08:30 am
A retailer providing personalized offers to a handful of his loyal customers, or offering additional benefits to retain them is all now a passé. Today, in this competitive world, it's important to understand why ‘loyalty’ as concept is booming and the...
Categories: ExclusivesFeatureMarketing


Wed, Dec 11, 2013

Perspective | Brand mantras altering; high consumer connect is the focus!

Posted by Adgully Bureau   Dec 11th, 2013 at 08:30 am
With the technological revolution that the 21st Centaury has experienced, it can be easily christened as a ‘Digital Centaury’. This, we believe is not only for the youth, but also for market custodians. No matter what and how the brand is, for marketers today, a...
Categories: ExclusivesFeatureMarketing


Wed, Dec 04, 2013

Perspective | Social, digital platforms bring along risk and bloopers element!

Posted by Adgully Bureau   Dec 4th, 2013 at 08:30 am
We live in an era where an individual, generally, can be reached out to through numerous platforms, better known as mediums. This, we believe, is a 'sanjeevani booti' for any marketer, seller or story-teller as its one message going to one receiver through various...
Categories: ExclusivesFeatureMediaDigital


Tue, Nov 26, 2013

Perspective | Gutthi revives the IPR issue...!

Posted by Adgully Bureau   Nov 26th, 2013 at 08:30 am
If you are a Hindi movie buff, you ought to remember ‘Circuit’ from the Munna Bhai series or ‘Baburao Ganpat Rao Apte’ from the Hera Pheri series. How can you not remember the famous ‘Amar – Prem’ from cult comedy Andaz Apna Apna or...
Categories: MediaTelevisionExclusivesFeature


Wed, Nov 20, 2013

Perspective | Classic literary work is the new 'go-to' place for Hindi GECs

Posted by Adgully Bureau   Nov 20th, 2013 at 08:30 am
Most of the plots, concepts and story lines that we see today in films and fiction shows on television seem familiar and have a sense of déjà vu to it. To what could we attribute this occurrence? It is primarily because we may have heard these stories in the...
Categories: ExclusivesFeatureMediaTelevision


Wed, Nov 13, 2013

Perspective | Why are Hindi GEC shows being adapted into regional formats?

Posted by Adgully Bureau   Nov 13th, 2013 at 08:30 am
Regional films with their offbeat themes have always gained appreciation by movie buffs and have won accolades globally. Be it Marathi, Bengali or films from down south they have no doubt dominated over Hindi cinema and the Bollywood industry too is known to have adapted...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 23, 2013

Perspective | Decade-Old shows come back on TV; Can they win in 2013

Posted by Adgully Bureau   Oct 23rd, 2013 at 08:30 am
It goes without saying that the television medium has always ruled the minds and hearts of Indian audiences. From the early days of Doordarshan till the present, viewer’s tastes and preferences have also made a transition with the times. Today they have a wide choice of...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 16, 2013

Perspective | Is Bollywood taking over infotainment channels too...?

Posted by Adgully Bureau   Oct 16th, 2013 at 08:30 am
The infotainment genre is witnessing a new wave of evolution and sprucing up content in terms of differentiated offerings to tap into audience segmentation. The focus of late has been on gaining traction and expanding reach hence innovations with entertaining formats...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 09, 2013

Perspective | Fiction still rules over reality in Hindi GEC; Why...?

Posted by Adgully Bureau   Oct 9th, 2013 at 08:30 am
Watching fiction shows on a daily basis can at times become tiresome and in their search for interesting and entertaining content audiences end up opting for Reality shows on the small screen. The Hindi GEC's such as Star Plus, Colors, Zee, Sony, Life Ok and Sahara One...
Categories: ExclusivesFeatureMediaTelevision


Wed, Aug 14, 2013

Perspective | How well does the 'Time Leap' fit in Hindi GEC shows...?

Posted by Adgully Bureau   Aug 14th, 2013 at 08:30 am
Today television as a medium not only entertains but is also a source of learning which helps us to comprehend life in a much better way. It has been rightly said that in life one should always look ahead to the future and refrain from dwelling in one’s past because...
Categories: ExclusivesFeatureMediaTelevision


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