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Tue, Sep 18, 2012

Perspective | Rising crime on Indian GECs!

Posted by Adgully Bureau   Sep 18th, 2012 at 08:30 am
There is a surge of crime shows in the GEC space on television channels especially in the weekend programming. Of late crime as a genre has been grabbing the viewer’s attention on this medium. The trend initially started with DD’s Karamchand, a light-hearted crime...
Categories: ExclusivesFeatureMediaTelevision
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Tue, Sep 11, 2012

Perspective | Mythology on television: genre re-energized to attract eyeballs

Posted by Adgully Bureau   Sep 11th, 2012 at 08:30 am
Mythology as a genre in arts, culture and literature has always ruled millions of Indian minds. Many of us have grown up listening stories of Ramayan, Mahabharata, Krishna etc. Similarly, our country has always cherished mythological shows. Well, I guess in this context, all of...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Sep 05, 2012

Perspective | Social Media to Social Visual Media! The shift in trend!

Posted by Adgully Bureau   Sep 5th, 2012 at 08:30 am
One has been hearing about social media very frequently these days and there is a lot being written about it and watched on the internet. Ever since Facebook and Twitter became often used platforms to communicate with each other and with the community at large, social media has...
Categories: ExclusivesFeatureMediaDigital
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Wed, Aug 29, 2012

Perspective | Bulk SMS banned; Govt could have used discretion

Posted by Adgully Bureau   Aug 29th, 2012 at 08:30 am
The recent ban on bulk SMSes by the government following violence in Assam and the exodus of north-eastern people has not gone down too well with the providers and users of bulk SMSes particularly SMS marketing companies, advertisers and over one lakh SMEs which rely and use it...
Categories: ExclusivesFeatureMediaMobile
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Tue, Jul 31, 2012

Feature | Is the digital medium growing?

Posted by Adgully Bureau   Jul 31st, 2012 at 08:30 am
Last week Adgully tracked the growth of the digital medium as it brought forth the viewpoints of marketers and industry experts. This week we go one step further and bring to you the opinions of digital publishers. The digital publishers tell us how the year has fared for the...
Categories: ExclusivesFeatureMediaDigital
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Tue, Jul 17, 2012

Feature | Tracking the growth of digital and mobile sectors in 2012

Posted by Adgully Bureau   Jul 17th, 2012 at 08:30 am
2012 is poised to be a great year from the mobile standpoint. The digital medium also seems to be catching up quickly. The first quarter of the year has passed and speculations about the performance of these mediums have become ripe. There have been murmurs around all the...
Categories: ExclusivesFeatureMediaDigitalMobile
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Tue, Jul 10, 2012

Feature | Radio: The new & exciting promotion mantra

Posted by Adgully Bureau   Jul 10th, 2012 at 08:30 am
Out of sight is out of mind is the new mantra. In modern life, visibility plays an important role. This rule implies to all fields; especially to advertising. Today, advertising is not just informing people about a product. Promotions form an integral part of advertising. Be...
Categories: ExclusivesFeatureMediaRadio
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Mon, May 07, 2012

Be true to yourself in terms of music you are creating: Sony Music's Angela Barkan

Posted by Adgully Bureau   May 7th, 2012 at 14:32 pm
The largest consumers of music today be it anywhere in the world are the youths. The way music is consumed by them and the difference they have made in music globally is the focus of MTV Youth Marketing Forum 2012. Adgully spoke to Angela Barkan, Sr. Director of Marketing and...
Categories: FeatureExclusives
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Tue, Feb 14, 2012

Feature | Telly Talks - Progressive to Regressive to Progressive..??

Posted by Adgully Bureau   Feb 14th, 2012 at 08:30 am
If one had to take a critical look back at the era of DoorDrashan as the most popular medium of information and entertainment, an avid television viewer would say that television serials of that era were quite 'progressive' in nature. TV shows like Buniyad placed the women...
Categories: TelevisionMediaFeatureExclusives
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Tue, Dec 27, 2011

Feature | IRS 2011 Q3: Reactions and plan of acton - straight from the horses mouth!

Posted by Adgully Bureau   Dec 27th, 2011 at 08:30 am
'Results' is one word that usually get jitters to a lot of people and smile, only to a few. When the number charts roll out, fear, tension, anxiety and curiosity are emotions that run through even the brightest performers.The situation was not different when the third quarter...
Categories: PrintMediaMarketingMarket ResearchFeatureExclusives
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