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Wed, Jun 05, 2013

Perspective | Hindi GECs yet to give a serious thought to early primetime

Posted by Adgully Bureau   Jun 5th, 2013 at 08:15 am
Time Band has always played a vital role in our television industry, be it the early time band or the late one, channels have always been vying with each other for the primetime slot only to face tough competition. But of late there has been a race for the early time band...
Categories: ExclusivesFeatureMediaTelevision


Wed, May 29, 2013

Perspective | Are Hindi GEC's actively working on community based content?

Posted by Adgully Bureau   May 29th, 2013 at 08:40 am
Going retrospective in an effort to understand how the popular element of ‘daily soaps’ emerged in entertainment , the first Hindi daily soap aired on Doordarshan in 1984 viz. 'Hum Log' cannot be erased from the mind’s of television viewers....
Categories: ExclusivesFeatureMediaTelevision


Thu, May 02, 2013

Perspective | Specialized videos that convey a brand's essence on the rise

Posted by Adgully Bureau   May 2nd, 2013 at 08:30 am
A new trend has been on the rise these days. As experts in the digital and social media space have been predicting, engaging a brand’s consumer through video on the internet is on the rise. Video are becoming more important and clients see this as an opportunity to...
Categories: ExclusivesFeature


Wed, Apr 24, 2013

Perspective | Goafest 2013: A bollywood potboiler!

Posted by Adgully Bureau   Apr 24th, 2013 at 01:40 am
Sun. Sand. Water. Booze. The ingredients to this pot pourri are perfectly found in the holiday destination of Goa. The heady combinations of the available ingredients and the perfect setting of Goa makes it appropriate for anyone to forget office, deadlines, home and only...
Categories: AdvertisingAgencyExclusivesFeature


Wed, Apr 17, 2013

Perspective | Many mediums, many methods; fewer ideas?

Posted by Adgully Bureau   Apr 17th, 2013 at 08:30 am
Brands today face a unique dilemma. With the growing mediums of communications, the challenge for them is to not only reach out to maximum TG but also to hit the eyeballs at the same time by being creative. In fact it may be fair to say that brands, in the race of reaching...
Categories: AdvertisingAgencyExclusivesFeature


Wed, Mar 20, 2013

Perspective | Do we need to be gender sensitized?

Posted by Adgully Bureau   Mar 20th, 2013 at 08:30 am
When India wakes up to a brutal crime on one Monday morning, it goes berserk crying for legislation, blaming the media, television and the film industry and so on and so forth as the reason that propagates crime. Why it is that India rises up to an occasion only after an...
Categories: AdvertisingAgencyExclusivesFeature


Wed, Feb 13, 2013

Perspective | Why crime shows dominating the weekend programming...?

Posted by Adgully Bureau   Feb 13th, 2013 at 08:40 am
If one were to look at the whole scenario in terms of television shows in our country, it’s obvious that crime shows seem to have garnered a lot of eyeballs these days. There is ‘Shaitaan’ on Colors, ‘Savdhaan India’ on Life OK and ‘Crime...
Categories: ExclusivesFeatureMediaTelevision


Wed, Feb 06, 2013

Perspective | Are kids the advertisers shortcut to success...?

Posted by Adgully Bureau   Feb 6th, 2013 at 08:30 am
On evidence of children’s presence in advertisements, it appears that their role has grown dramatically beyond pitching only for their constituency. Their influence has widened in their families because they are “more connected” to trends, desires, and...
Categories: AdvertisingAgencyExclusivesFeature


Wed, Jan 30, 2013

Perspective | E-commerce in 2013: Where is it headed?

Posted by Adgully Bureau   Jan 30th, 2013 at 08:30 am
There is no doubt about the fact that e-commerce in India is set for a rapid growth in the coming future and the year 2013 seems very promising. While 2012 witnessed consolidation and increase in e-Commerce, the current year looks set for consolidation of the trend. Even the...
Categories: ExclusivesFeatureMediaDigital


Thu, Nov 29, 2012

Perspective | Art of Storytelling, re-energized by Radio!

Posted by Adgully Bureau   Nov 29th, 2012 at 08:30 am
The art and trend of storytelling has always existed since time immemorial and is prevalent world over. Our ancestors and newer generations have grown up listening to stories from parents and grandparents. But people nowadays are so hard pressed for time and so busy with...
Categories: ExclusivesFeature


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