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Wed, Mar 20, 2013

Perspective | Do we need to be gender sensitized?

Posted by Adgully Bureau   Mar 20th, 2013 at 08:30 am
When India wakes up to a brutal crime on one Monday morning, it goes berserk crying for legislation, blaming the media, television and the film industry and so on and so forth as the reason that propagates crime. Why it is that India rises up to an occasion only after an...
Categories: AdvertisingAgencyExclusivesFeature
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Wed, Feb 13, 2013

Perspective | Why crime shows dominating the weekend programming...?

Posted by Adgully Bureau   Feb 13th, 2013 at 08:40 am
If one were to look at the whole scenario in terms of television shows in our country, it’s obvious that crime shows seem to have garnered a lot of eyeballs these days. There is ‘Shaitaan’ on Colors, ‘Savdhaan India’ on Life OK and ‘Crime...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Feb 06, 2013

Perspective | Are kids the advertisers shortcut to success...?

Posted by Adgully Bureau   Feb 6th, 2013 at 08:30 am
On evidence of children’s presence in advertisements, it appears that their role has grown dramatically beyond pitching only for their constituency. Their influence has widened in their families because they are “more connected” to trends, desires, and...
Categories: AdvertisingAgencyExclusivesFeature
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Wed, Jan 30, 2013

Perspective | E-commerce in 2013: Where is it headed?

Posted by Adgully Bureau   Jan 30th, 2013 at 08:30 am
There is no doubt about the fact that e-commerce in India is set for a rapid growth in the coming future and the year 2013 seems very promising. While 2012 witnessed consolidation and increase in e-Commerce, the current year looks set for consolidation of the trend. Even the...
Categories: ExclusivesFeatureMediaDigital
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Thu, Nov 29, 2012

Perspective | Art of Storytelling, re-energized by Radio!

Posted by Adgully Bureau   Nov 29th, 2012 at 08:30 am
The art and trend of storytelling has always existed since time immemorial and is prevalent world over. Our ancestors and newer generations have grown up listening to stories from parents and grandparents. But people nowadays are so hard pressed for time and so busy with...
Categories: ExclusivesFeature
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Thu, Nov 22, 2012

Perspective | Challenges in e-comm: Customer loyalty, logistics, tech

Posted by Adgully Bureau   Nov 22nd, 2012 at 08:15 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
Categories: ExclusivesMediaDigitalFeature
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Wed, Nov 21, 2012

Perspective | E-Commerce - prospects, issues and challenges

Posted by Adgully Bureau   Nov 21st, 2012 at 08:30 am
With a current estimated internet users base of 122 million in India which is expected to nearly triple to 350 million, India is in the midst of an e-commerce revolution. Enhanced exposure to internet amongst Indians has definitely impacted the Indian e-commerce ecosystem....
Categories: ExclusivesFeatureMediaDigital
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Thu, Nov 15, 2012

Perspective | TV jingles replaced by movie songs...Why?

Posted by Adgully Bureau   Nov 15th, 2012 at 08:30 am
Jingles have always been a part and parcel of Indian advertising. Indians have always loved and appreciated the art of creating good ‘Jingles’. It’s quite fair to say that a musical ad jingle is remembered over the years and becomes an identity for a...
Categories: AdvertisingAgencyExclusivesFeature
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Tue, Oct 23, 2012

Perspective | Mobile Marketing: The present, the future; the solution?????

Posted by Adgully Bureau   Oct 23rd, 2012 at 08:30 am
India is one of the fastest growing markets in the world across categories. Also one can understand that this growth is evident through number of consumers, products and services, market and consumer complexity and the medium to meet this complexity. The category we chose to...
Categories: ExclusivesFeatureMediaMobile
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Wed, Oct 17, 2012

Perspective | Television Tourism: Is it a start of some new trend

Posted by Adgully Bureau   Oct 17th, 2012 at 08:30 am
It is a well known that now one can enter the Bigg Boss House by paying Rs. 2000/-indicating how Television Tourism has made progress in India. Though studio tourism is a common concept internationally, it is undoubtedly one-of-its kind initiative in the history of...
Categories: ExclusivesFeatureMediaTelevision
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