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Wed, Nov 13, 2013

Perspective | Why are Hindi GEC shows being adapted into regional formats?

Posted by Adgully Bureau   Nov 13th, 2013 at 08:30 am
Regional films with their offbeat themes have always gained appreciation by movie buffs and have won accolades globally. Be it Marathi, Bengali or films from down south they have no doubt dominated over Hindi cinema and the Bollywood industry too is known to have adapted...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 23, 2013

Perspective | Decade-Old shows come back on TV; Can they win in 2013

Posted by Adgully Bureau   Oct 23rd, 2013 at 08:30 am
It goes without saying that the television medium has always ruled the minds and hearts of Indian audiences. From the early days of Doordarshan till the present, viewer’s tastes and preferences have also made a transition with the times. Today they have a wide choice of...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 16, 2013

Perspective | Is Bollywood taking over infotainment channels too...?

Posted by Adgully Bureau   Oct 16th, 2013 at 08:30 am
The infotainment genre is witnessing a new wave of evolution and sprucing up content in terms of differentiated offerings to tap into audience segmentation. The focus of late has been on gaining traction and expanding reach hence innovations with entertaining formats...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 09, 2013

Perspective | Fiction still rules over reality in Hindi GEC; Why...?

Posted by Adgully Bureau   Oct 9th, 2013 at 08:30 am
Watching fiction shows on a daily basis can at times become tiresome and in their search for interesting and entertaining content audiences end up opting for Reality shows on the small screen. The Hindi GEC's such as Star Plus, Colors, Zee, Sony, Life Ok and Sahara One...
Categories: ExclusivesFeatureMediaTelevision


Wed, Aug 14, 2013

Perspective | How well does the 'Time Leap' fit in Hindi GEC shows...?

Posted by Adgully Bureau   Aug 14th, 2013 at 08:30 am
Today television as a medium not only entertains but is also a source of learning which helps us to comprehend life in a much better way. It has been rightly said that in life one should always look ahead to the future and refrain from dwelling in one’s past because...
Categories: ExclusivesFeatureMediaTelevision


Wed, Aug 07, 2013

Perspective | Television horrors vanished...Why?

Posted by Adgully Bureau   Aug 7th, 2013 at 08:30 am
A woman in a white saree with long flowing hair walks along a deserted road in the dark night. She gradually turns to face us revealing her blood shot eyes, and a frightful countenance accompanied by a horrifying background score giving viewers the goose bumps and scaring the...
Categories: ExclusivesFeatureMediaTelevision


Wed, Jul 31, 2013

Perspective | Eng GEC's chooses digital medium for engagement...Why?

Posted by Adgully Bureau   Jul 31st, 2013 at 08:30 am
The trend for channels to promote their shows through innovative and unique marketing strategies is fast picking up. Our readers may recall that we recently carried a feature on Hindi GECs that are making their presence felt in the digital space. This trend has been...
Categories: ExclusivesFeatureMediaTelevision


Wed, Jul 17, 2013

Perspective | 'Live Tweets' a new media tool to engage it?

Posted by Adgully Bureau   Jul 17th, 2013 at 08:30 am
In the media industry experimentation and keeping up with trends is an ongoing process. The industry is evolving with the changing times and traditional media has been replaced with new media popularly referred to as digital and social which is an emerging trend in the ...
Categories: ExclusivesFeatureMediaDigital


Thu, Jul 11, 2013

Perspective | FM Radio lagging behind in content initiative...Why?

Posted by Adgully Bureau   Jul 11th, 2013 at 08:30 am
Private FM radio industry in India is more than a decade old now. Privatization of Radio industry began around the late 90s but the phase II licensing norms which made the business model viable gave the industry a real boost. But one still notices the glaring absence and lack...
Categories: ExclusivesFeatureMediaRadio


Thu, Jul 04, 2013

Perspective | What attracts Big Screen actors towards the Small Screen; Money or Audience reach?

Posted by Adgully Bureau   Jul 4th, 2013 at 08:30 am
Now the Bollywood film industry has a new contender. It is none other than our Indian television industry which is booming to such an extent that Bollywood celebrities are keenly eyeing this medium as well. They are no more confined only to the 70 mm screen and a majority...
Categories: ExclusivesFeatureMediaTelevision


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