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Mon, Feb 03, 2014

Perspective | IRS 2013: Skeletons come out of the closet...!!

Posted by Adgully Bureau   Feb 3rd, 2014 at 08:30 am
When the new Indian Readership Survey data for 2013 was released last week in Mumbai, Adgully was present at the proceeding that was attended by the big-daddies of the business. The print industry eagerly awaited the New Year, as it was in 2014 that the new readership numbers...
Categories: ExclusivesFeature


Wed, Jan 29, 2014

Perspective | Debates and talk shows rule; Is ‘hard news’ taking a back seat?

Posted by Adgully Bureau   Jan 29th, 2014 at 08:30 am
If you were born in the 90’s and are an avid television news channel viewer, you ought to remember the fearless reporting done by, then known as faces of TV journalism, Rajdeep Sardesai during Gujurat riots and his colleague Barkha Dutt in the Kargil war time. We would...
Categories: ExclusivesFeatureMediaTelevision


Tue, Dec 24, 2013

Ringing in the festive season of cheer with programmes galore!

Posted by Adgully Bureau   Dec 24th, 2013 at 08:30 am
The festive season of Christmas is here once again to perk up everyone’s spirits and spread love and joy all around us. Television channels, Radio stations and Food channels are contributing like never before to make this Christmas one you will not forget in a long...
Categories: MediaRadioTelevisionExclusivesFeature


Thu, Dec 19, 2013

Perspective | Loyalty programs in India, a hit or a miss...?

Posted by Adgully Bureau   Dec 19th, 2013 at 08:30 am
A retailer providing personalized offers to a handful of his loyal customers, or offering additional benefits to retain them is all now a passé. Today, in this competitive world, it's important to understand why ‘loyalty’ as concept is booming and the...
Categories: ExclusivesFeatureMarketing


Wed, Dec 11, 2013

Perspective | Brand mantras altering; high consumer connect is the focus!

Posted by Adgully Bureau   Dec 11th, 2013 at 08:30 am
With the technological revolution that the 21st Centaury has experienced, it can be easily christened as a ‘Digital Centaury’. This, we believe is not only for the youth, but also for market custodians. No matter what and how the brand is, for marketers today, a...
Categories: ExclusivesFeatureMarketing


Wed, Dec 04, 2013

Perspective | Social, digital platforms bring along risk and bloopers element!

Posted by Adgully Bureau   Dec 4th, 2013 at 08:30 am
We live in an era where an individual, generally, can be reached out to through numerous platforms, better known as mediums. This, we believe, is a 'sanjeevani booti' for any marketer, seller or story-teller as its one message going to one receiver through various...
Categories: ExclusivesFeatureMediaDigital


Tue, Nov 26, 2013

Perspective | Gutthi revives the IPR issue...!

Posted by Adgully Bureau   Nov 26th, 2013 at 08:30 am
If you are a Hindi movie buff, you ought to remember ‘Circuit’ from the Munna Bhai series or ‘Baburao Ganpat Rao Apte’ from the Hera Pheri series. How can you not remember the famous ‘Amar – Prem’ from cult comedy Andaz Apna Apna or...
Categories: MediaTelevisionExclusivesFeature


Wed, Nov 20, 2013

Perspective | Classic literary work is the new 'go-to' place for Hindi GECs

Posted by Adgully Bureau   Nov 20th, 2013 at 08:30 am
Most of the plots, concepts and story lines that we see today in films and fiction shows on television seem familiar and have a sense of déjà vu to it. To what could we attribute this occurrence? It is primarily because we may have heard these stories in the...
Categories: ExclusivesFeatureMediaTelevision


Wed, Nov 13, 2013

Perspective | Why are Hindi GEC shows being adapted into regional formats?

Posted by Adgully Bureau   Nov 13th, 2013 at 08:30 am
Regional films with their offbeat themes have always gained appreciation by movie buffs and have won accolades globally. Be it Marathi, Bengali or films from down south they have no doubt dominated over Hindi cinema and the Bollywood industry too is known to have adapted...
Categories: ExclusivesFeatureMediaTelevision


Wed, Oct 23, 2013

Perspective | Decade-Old shows come back on TV; Can they win in 2013

Posted by Adgully Bureau   Oct 23rd, 2013 at 08:30 am
It goes without saying that the television medium has always ruled the minds and hearts of Indian audiences. From the early days of Doordarshan till the present, viewer’s tastes and preferences have also made a transition with the times. Today they have a wide choice of...
Categories: ExclusivesFeatureMediaTelevision


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