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"Exclusives - Feature" Category
Tue, Aug 30, 2011
Feature | One for the crown, many to add to the revered glory
Posted by Adgully Bureau Aug 30th, 2011 at 08:30 am
The Ad Club of Bombay (ACB) gave away the coveted Emvies Awards on 26th of August, Saturday. The ACB has also decided to conduct two day of the judging rounds in Delhi next year gathering from the excitement, strong participation, competition and talent that goes into making...
Wed, Aug 24, 2011
Feature | How Lakme Fashion Week's 'Talent Box' adding immense value to young designers
Posted by Adgully Bureau Aug 24th, 2011 at 08:30 am
Lakme fashion Week, one of the most awaited and esteemed platform in the fashion world, has always been a place where everyone wants to get associated with whether it is a designer or brand or anything. The name, LFW, has geared up with initiating lots and lots of new concepts...
Wed, Aug 17, 2011
Feature | The high-pitched VROOOOOM gears up to attract brands!
Posted by Adgully Bureau Aug 17th, 2011 at 08:30 am
The gears are being raced and the adrenaline is rushing as India is anticipating the arrival of Formula One. Many motorsport experts are claiming that the International sporting madness will help India's motor racing fraternity is banking on domestic interest and a potential...
Tue, Aug 09, 2011
Feature | Evaluation time! Equivalent this time!
Posted by Adgully Bureau Aug 9th, 2011 at 08:30 am
When a successful campaign makes its way into various kinds of media, it is usually followed by a good response in terms of sales and brand recall. But as dusky twists and turns of agency performance measurability comes up, many a times agencies cringe at the thought of it and...
Tue, Aug 02, 2011
Feature | Lessons to learn from "News of the World' case: Industry leaders
Posted by Adgully Bureau Aug 2nd, 2011 at 08:30 am
"Thank you and Good bye", were the last few impactful words that the 168 year old UK tabloid ever delivered. As Rupert Murdoch and his associates decided to close down the tabloid amidst accusations of illegal phone hacking, the global media industry watched very closely.So as...
Tue, Jul 26, 2011
Feature | Retrospections over Retention
Posted by Adgully Bureau Jul 26th, 2011 at 08:30 am
Once in a while comes a Zoozoo or a catchy jingle like "Kya aap Close Up karte hain". And when the ad world does deliver such gems, seldom does it happen that the audience/ recipient of the brand message looks for the credit list. So while the unsung hero still scribbles his...
Tue, Jul 05, 2011
Feature | Google Plus Vs Facebook; Which one has an edge...
Posted by Adgully Bureau Jul 5th, 2011 at 08:30 am
Google launched its Facebook rival, Google+. The search giant's new launch has created a lot of stir in the technology world with its attempt to change "real-life sharing".Google's new project offers features that increase real-life sharing among users. An interesting new...
Tue, May 24, 2011
Feature | How brands are looking for friends on a social eco-system
Posted by Adgully Bureau May 24th, 2011 at 08:30 am
When people first logged on to Mark Zuckerberg's Facebook, apart from day to day virtual socializing little did they know that it would also be one of the easiest platforms for advertisers to directly communicate with them. Facebook Advertising is still an unexplored domain for...
Tue, May 17, 2011
Feature | Growth trend in retail sector; Bharat v/s India
Posted by Adgully Bureau May 17th, 2011 at 08:30 am
The maha sales and the shop till you drop offers all happening at your nearest shopping center in Bareily. Yes you heard it right the big pocket consumer of the smaller town is demanding for the value experience and is also ready to pay for the cost.As the smaller towns across...
Tue, May 10, 2011
Feature | Brands embrace multiple agency syndrome & prefer young agencies
Posted by Adgully Bureau May 10th, 2011 at 08:30 am
Brands have always wanted the best possible creative solutions for their branding processes. To achieve this, they leave no stone unturned. So what has been noticed lately is that clients have shown keen interest on upcoming agencies rather than the established ones. Also...
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