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Wed, May 21, 2014

Perspective | Going beyond Mumbai…

Posted by Adgully Bureau   May 21st, 2014 at 08:30 am
Mumbai, the city of dreams as it’s rightly called, has always been the preferred location for all businesses. From cloth merchandising to infrastructure and from F & B businesses to of course the entertainment sector; the city has been and continues to be attractive...
Categories: ExclusivesFeature
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Wed, May 14, 2014

Perspective | How brand partnerships scored in IPL 2014

Posted by Adgully Bureau   May 14th, 2014 at 08:30 am
The mega sporting event IPL is in its 7th season this year. Held between two nations high on cricket, IPL through its years of conception to existence has taught businesses across sectors to up their marketing and branding related games. The biggest brands in telecom,...
Categories: ExclusivesFeatureMarketingSports Marketing
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Wed, May 07, 2014

Perspective | What does a celeb get on the table for e-commerce businesses?

Posted by Adgully Bureau   May 7th, 2014 at 08:30 am
A keen observation on the growing internet trends in the country show that e-commerce as an industry has been witnessing, phenomenal growth in the last couple of years. Innovative marketing stunts have spurred the trend of e-commerce portals joining hands with Bollywood stars...
Categories: ExclusivesFeature
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Fri, Apr 04, 2014

Perspective | What's on TV this election season...?

Posted by Adgully Bureau   Apr 4th, 2014 at 01:30 am
As the biggest democracy of world gets ready for the election drama, businesses in India across sections too are gearing themselves for the same. The mega exercise by government machinery, brings in the forefront the best and sometimes the strangest acts of participants of...
Categories: ExclusivesFeatureMediaTelevision
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Wed, Mar 26, 2014

Perspective | Digital advertising gets ‘Appified'!

Posted by Adgully Bureau   Mar 26th, 2014 at 08:30 am
Advertising has come a long way and there has been a lot of buzz especially in the mobile-advertising space. Looking at the growth and transformation of the advertising industry off-late, a lot of players in the advertising industry are seen adopting newer and evolved...
Categories: ExclusivesFeatureMediaMobile
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Mon, Feb 03, 2014

Perspective | IRS 2013: Skeletons come out of the closet...!!

Posted by Adgully Bureau   Feb 3rd, 2014 at 08:30 am
When the new Indian Readership Survey data for 2013 was released last week in Mumbai, Adgully was present at the proceeding that was attended by the big-daddies of the business. The print industry eagerly awaited the New Year, as it was in 2014 that the new readership numbers...
Categories: ExclusivesFeature
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Wed, Jan 29, 2014

Perspective | Debates and talk shows rule; Is ‘hard news’ taking a back seat?

Posted by Adgully Bureau   Jan 29th, 2014 at 08:30 am
If you were born in the 90’s and are an avid television news channel viewer, you ought to remember the fearless reporting done by, then known as faces of TV journalism, Rajdeep Sardesai during Gujurat riots and his colleague Barkha Dutt in the Kargil war time. We would...
Categories: ExclusivesFeatureMediaTelevision
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Tue, Dec 24, 2013

Ringing in the festive season of cheer with programmes galore!

Posted by Adgully Bureau   Dec 24th, 2013 at 08:30 am
The festive season of Christmas is here once again to perk up everyone’s spirits and spread love and joy all around us. Television channels, Radio stations and Food channels are contributing like never before to make this Christmas one you will not forget in a long...
Categories: MediaRadioTelevisionExclusivesFeature
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Thu, Dec 19, 2013

Perspective | Loyalty programs in India, a hit or a miss...?

Posted by Adgully Bureau   Dec 19th, 2013 at 08:30 am
A retailer providing personalized offers to a handful of his loyal customers, or offering additional benefits to retain them is all now a passé. Today, in this competitive world, it's important to understand why ‘loyalty’ as concept is booming and the...
Categories: ExclusivesFeatureMarketing
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Wed, Dec 11, 2013

Perspective | Brand mantras altering; high consumer connect is the focus!

Posted by Adgully Bureau   Dec 11th, 2013 at 08:30 am
With the technological revolution that the 21st Centaury has experienced, it can be easily christened as a ‘Digital Centaury’. This, we believe is not only for the youth, but also for market custodians. No matter what and how the brand is, for marketers today, a...
Categories: ExclusivesFeatureMarketing
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