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Thu, Jul 17, 2014

Spirit W | Men's personal care going from manual to electrical: Philips India's Anurita Chopra

Posted by Adgully Bureau   Jul 17th, 2014 at 08:30 am
While ‘grooming’ was essentially associated to women, many personal care brands have altered this mindset over the last few years. As men in India, like their global counterparts go ‘metro’, we now see men endorsing fairness cream, male-deodorants,...
Categories: ExclusivesSpirit W


Thu, Jul 10, 2014

Spirit W | Versioning makes communication market sensitive: PFT's Zenobia

Posted by Adgully Bureau   Jul 10th, 2014 at 08:15 am
In a time when advertising is moving over conventional concepts, methods and mediums, digital advertising is grabbing everyone’s attentions from makers to media planners and clients alike. Though not completely blossomed, digital advertising is fast becoming the first...
Categories: ExclusivesSpirit W


Thu, Jul 03, 2014

SpiritW | Miditech's Manira Pinto talks on social activism via films and more

Posted by Adgully Bureau   Jul 3rd, 2014 at 08:30 am
Possessing over 21 years of experience spread across all genres of communication, Manira Pinto started her career in 1991, cutting her teeth at print journalism with the popular weekend newspaper, The Sunday Observer. During this period, she developed a keen interest in...
Categories: ExclusivesSpirit W


Thu, Jun 26, 2014

Spirit W | Observing the unsaid is the strongest skill: Shell's Mansi Tripathy

Posted by Adgully Bureau   Jun 26th, 2014 at 08:30 am
Mansi Tripathy, a business leader with more than 17 years of experience in the areas of marketing strategy and brand building has spent 15 years at Procter and Gamble across various roles and brands. Some significant ones include leading CMK (Consumer and Market Knowledge)...
Categories: ExclusivesSpirit W


Thu, Jun 05, 2014

Spirit W | Creation and innovation are driving my passion: Razorfish's Mariappan

Posted by Adgully Bureau   Jun 5th, 2014 at 08:30 am
Ever heard of an ad community for women?! If not then Preethi Mariappan is the name you should look for. Besides being the Executive Creative Director at Razorfish Germany, Mariappan is also the founder of Adwomen Middle East, an advertising community for women. In her role...
Categories: ExclusivesSpirit W


Thu, May 15, 2014

Spirit W | Competition is very important: Bindass's Shalini Sethi

Posted by Adgully Bureau   May 15th, 2014 at 08:30 am
From ad-films to travel shows and from production houses to a lot more, Shalini Sethi has witnessed quite a few upswings in the television industry. She started her career in 1995-96 with the company 'Picture This Co.' in Delhi as an Asst Producer, from where she...
Categories: ExclusivesSpirit WMediaTelevision


Fri, May 02, 2014

Spirit W | "Cooking can be therapeutic" says Chef, Shipra Khanna

Posted by Adgully Bureau   May 2nd, 2014 at 08:30 am
The varied experiences and instances in our life can change our perceptions, giving it a totally new meaning while making it fulfilling and enjoyable in the process. It was no different for well known Chef Shipra Khanna whose roller coaster life finally took a turn for the...
Categories: ExclusivesSpirit W


Thu, Mar 27, 2014

Spirit W | Betting on content with historic connotations: Sangeetha Aiyer

Posted by Adgully Bureau   Mar 27th, 2014 at 08:30 am
Not too long ago, television entertainment in India was stagnant. The Hindi general entertainment channels churned out the same old content with new looks, the news genre was, let’s say, just there, music channels were gradually becoming teenage focused channels etc....
Categories: ExclusivesSpirit WMediaTelevision


Thu, Mar 20, 2014

Spirit W | Managing unforeseen challenges: Ferriswheel's Shubhra Bhardwaj

Posted by Adgully Bureau   Mar 20th, 2014 at 08:30 am
A pioneer in the field of arts, Shubhra Bhardwaj is an entrepreneur, poet and artistic Director and Founder of Ferriswheel Entertainment Pvt. Ltd. Her in-depth understanding and experience of the diverse international and domestic performing arts markets and entertainment...
Categories: ExclusivesSpirit WMedia


Thu, Mar 13, 2014

Spirit W | We will continue to build brand 'South Africa': Hanneli Slabber

Posted by Adgully Bureau   Mar 13th, 2014 at 08:30 am
An industry veteran in the tourism and hospitality sector, Hanneli Slabber’s in-depth knowledge of South Africa’s beautiful landscape and the right kind of destination packaging has lead to the creation of many a global marketing campaign that has helped boost...
Categories: ExclusivesSpirit WMarketing


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