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As part of this initiative, Fisher- Price® invited mothers with babies between the ages of 0-3 years to a workshop organized in association with ‘Mother & Baby’ – the parenting magazine that everybody loves! and ‘Hamleys’ the destination store for kids of all ages, where Play comes alive!

The workshop was conducted under the aegis of the PEDIA (Parent Education Information & Awareness) program and aims to support families with young children through a breadth of products and services that make early childhood more fun, enriching and helps kids play, laugh and grow.

The workshop saw Ms. Swati Popat from Podar Education and Child development specialist, Dr. Jyothika Bijlani speak about the importance of learning and child development through fun and play while touching upon early educational methods. The experts interacted and resolved the queries of parents through an interactive session which covered the following topics:

Growth and development milestones
Revisiting the importance of play
Tips to get the most out of play
What to look for in a toy
Early educational methods

Celebrity mom Tara Sharma shared her personal experiences in raising her kids through the power of play, sharing insights from her show – Fisher- Price® presents The Tara Sharma Show- Ek Nayi ma ka Safar which airs on Imagine TV and POGO on Saturday’s at 6:30 pm and 9:00 pm.

Speaking during the workshop, Tara Sharma said, “The learning process for a child begins from the unborn stage itself. Hence it is extremely important to expose them to a vibrant educational system that is based on both self- learning and fun.”

The gathering saw a good response from parents who were keen to know more about growth and child development milestones.

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The division is headed by Mehezabin Sarela and Ambika Chauhan both of whom have extensive experience in the space of entertainment and fashion. The duo will aggressively undertake conceptualising and executing fashion and lifestyle properties and events.

Speaking about their new division, Anirban Das Blah, MD, KWAN says, “There is a gap between the world of fashion and luxury and the traditional event business. This new initiative seeks to marry the expertise of traditional event industry with the unique and specialised vocabulary of fashion and luxury. Both Ambika and Mehezabin have been working closely within the lifestyle space and have an instinctive understanding of the space. Their in depth knowledge, expertise and innovation married with KWAN’s event and brand expertise will provide a unique experience tailored made to suit every avenue of high fashion and luxury.”

Speaking about KWAN’s new F&L division, Mehezabin and Ambika say, “The luxury space, being a competitive one today, demands a constant balance of both experience and novelty. The idea is to consistently strive to make a statement which defines the very core of the fashion business. Our vision is to seize every opportunity that exists in the fashion and lifestyle space and provide an experience that is stylish and memorable in every way and the Kiehl’s launch was a great start to this endeavour. We’ve been associated with Anirban and KWAN for many years now and truly look forward to a great run ahead together.”

The high profile Keihl’s launch event was conceptualised and executed by the Fashion and Lifestyle (F&L) team at KWAN, who transformed Mehboob Studio, the venue for the event, into an enormous warehouse party. The star studded event was hosted by Bollywood star Rahul Khanna, Bandana Tewari, Marco Reggio, Director, Kiehl’s, India, and Anurag Tyagi, Brand Manager, Kiehl’s, India, bringing in the iconic East Village Pharmacy from Manhattan to Mumbai and was attended by city’s finest glitterati.

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The Celebrity Cricket League (CCLT20) will consist of six teams – Mumbai Heroes, Chennai Rhinos, Karnataka BullDozers, and Telugu Warriors along with Kerala Strikers and Bengal Tigers as new entrants.

Mumbai Heroes will be led by Suniel Shetty as its captain and Ritiesh Deshmukh as vice-captain. Superstar SALMAN KHAN will be the iconic player for Mumbai Heroes with Bollywood damsels Sonakshi Sinha, Kangana Ranaut and Genelia D’souza as teams brand ambassadors.

The Mumbai Heroes team has added a new player to its fold with actor Bobby Deol joining the team. The other players like Aftab Shivdasani, Sonu Sood, Ashish Choudhary, Shabbir Ahluwalia, Raja Bherwani, Kabir Sadanand, Apoorva Lakhia, Sunny Singh, Angad Bedi, Varun Badola, Sharad Kelkar, Tushar Jalota, Varun Rao, Sachin Joshi and Sohail Khan.

The two new entrants to the Celebrity Cricket League this season are Kerala Strikers and Bengal Tigers. Team Bengal Tigers will be captained by actor Jeet with actor Jisshu as his deputy captain and Bollywood hotties Ria Sen and Raima Sen as the teams brand ambassadors. The other players in Team Bengal Tigers comprises of Indraneil, Joy, raja, Tabun, Saugata, Babul, Vivek, Amitabh, Indrajit, Suman, Sandy, Srijit, Kaushik and Silajit.

The other new entrant to CCLT20, Kerala Strikers will see superstar Mohanlal as its skipper and actor Indrajith as deputy skipper. Brand Ambassadors for Team Kerala Strikers are southern sirens laxmi Rai and Bhavna.

The teams from Southern Film Industry will also see known names in its team combination. Popular actor Kicha Sudeep will captain the Karnataka BullDozers, superstar actor Venkatesh will lead Telugu Warriors and Superstar actor Vishal will lead the Chennai Rhinos.

Celebrity Cricket League is an idea to combine Cricket and Cinema to produce one sensational mixture of entertainment for audience. It is for the first time in India that the film fraternities from South and Bollywood will battle each other for the coveted top spot a la the Cricket way, live on a Hindi GEC. So do not miss the action-packed extravaganza that is all set to evoke a sky-high adrenaline rush; what with so many superstars being seen in one place, at one time.

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To expand its presence in India and contribute to Indian society, Omron Corporation regional head office is operational to cater to growing India’s healthcare and industrial automation business markets.

“We believe India will become a major growth engine for us. We have been operational in India since 1996, when the company first set up its industrial automation business operations. Our sales in India now exceed $US36 million and we have witnessed a sustained growth of 30 percent over the last three years.

In order for us to respond more rapidly to the emerging industry and healthcare needs of the Indian market, and enhance Omron’s brand recognition levels in India, the new regional head office will play a pivotal role to scale up our operations”, said Noriaki Nakamichi, President of Omron Asia Pacific said.

Commenting on the development, Nakamichi said, “the company made a firm decision to proactively invest in India’s future. With India’s growing presence in the global scenario, the huge market potential and excellent human resources available, it makes perfect business sense to invest in India on a much wider scale. Omron plans a manufacturing facility that would potentially make India, a future manufacturing hub.”

According to Masaki Kinoshita, Managing Director of Omron Healthcare India, Omron hopes to make a significant contribution to the improvement of health of Indians. “Omron is also looking to increase its healthcare retail network in India by 50% in the next 12 months to reach a target of 15,000 retail stores including pharmacies and surgical shops.”
In our efforts to raise India’s health consciousness and promote self monitoring and healthier lifestyle, we have been sponsoring the Mumbai Marathon, the Delhi Half Marathon and the Bangalore World 10K Road Race since 2009. Omron also actively promotes the importance of home monitoring as an easy and effective way to enhance health and build a healthy lifestyle.

As a socially responsible global corporate, Omron considers its business activities as a valuable contribution to society.

“Our commitment to India can be best seen through our emphasis on corporate social responsibility. We will be donating blood pressure monitors to Annamalai University to support their clinical studies and help with student learning,” said Kinoshita.

The new Omron Initiative features Farhan Akhtar as its brand ambassador. Captioned “Dream. Do.”, the campaign expresses Omron’s dream of contributing to a brighter tomorrow for India and its people with Omron’s cutting-edge industrial automation and healthcare technology.

Omron chose Farhan to represent its ‘Dream.Do.’ initiative not only for his popularity, but also because Farhan best personifies the concept, by achieving success in realizing his dreams as a film director, actor, producer, singer, and opinion leader of contemporary India.

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Colgate Total is technologically advanced and specially formulated with the Triclosan – copolymer technology that provides 12-hour superior protection against germ build-up. Germ build-up leads to common oral health problems, like cavities, plaque, tartar, gingivitis and bad breath. This unique toothpaste formula provides a protective shield, giving 12-hour germ protection to fight against a full range of common oral health problems.

Speaking on the occasion, Rekha Rao, Vice President Marketing, Colgate-Palmolive (India) Ltd. said, “In India, there is a growing awareness towards maintaining a healthy body. However, not all of us realize the importance of a ‘Healthy Mouth.’ Colgate Total is, globally, our ‘best’ and technologically most advanced oral care product. It provides 12 hour-superior protection against germ build-up for a healthy mouth. Mahesh and Rahul pay a lot of emphasis on physical wellness which is critical in their professions. They will support Colgate in our endeavor to create widespread awareness on the importance of a ‘Healthy Mouth’.”

“As professional athletes, we sometimes do not give much importance to what is not visible to us. A ‘Healthy Mouth’ is linked to our overall health and is something that cannot be taken for granted. Given our busy lifestyles, Colgate Total’s unique formula ensures that we get the best oral care, and an overall healthy mouth,” said Mahesh Bhupathi.

“I have always been obsessed with health and fitness. I exercise regularly, maintain a healthy diet and follow a disciplined oral care regime. When I got to know the significance of a healthy mouth for a healthy body from the leaders of oral care, Colgate, it was amazing to learn how Colgate Total so completely meets my oral care needs. Having experienced Colgate Total, I recommend it to my friends and family,” says Rahul Bose.

Available in 75 gm and 150 gm packs across the country, Colgate Total’s unique formula has been granted the Seal of Acceptance by the Indian Dental Association.

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As part of the new positioning, the brand has unveiled exciting new packaging for both 7UP and Nimbooz with its new international logo. The first Dil Bole I Feel UP TV commercial featuring Sharman Joshi will go on air later in January. Conceptualised by 7UP’s creative partner, BBDO, the ad film features a dance-off between Sharman and a penguin. Shot in Australia with the latest in CGI (computer generated imagery) and motion capture technology; the film is choreographed by renowned Hollywood choreographer, Simon Lind of Happy Feet 2 fame.

Celebrating India’s UPtimism, 7UP has also embarked on a never done before nation-wide dance odyssey. With dance being the ultimate expression of an upbeat spirit, 7UP has flagged off a unique, dancing journey with Tamil Nadu’s dancing star, Sherif – winner of the dance reality show, Ungalil Yaar Adutha Prabhudeva. 7UP’s Dancing Man, Sherif will tap his way into people’s hearts across the country to bottle India’s UPtimism. As part of the Dil Bole I Feel UP campaign, he will travel to 11 Indian cities, from Chennai to Chandigarh, to bottle reasons that make people feel UPtimistic and positive. He will make Indians dance along and ask what makes them feel UP; and in the process spread the cheer all around.

Speaking about the new positioning, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said, “We Indians are unputdownable and our optimism or UPtimism helps us stay motivated in any situation. India Feels UP and at 7UP we salute that with our new positioning. We are kick-starting the New Year with an exciting new ad film, a unique dance odyssey to bottle India’s UPtimism and a whole lot of exciting UPbeat activities. We are confident that it will resonate well with our consumers nationwide.”

Looking UPtimistic at the launch, Sharman Joshi, actor and brand ambassador, 7UP said, “I feel that UPtimism is a theme that most of us can relate to and there is no pretense about it. The 7UP philosophy reflects the mood of our country and how we always manage to stay positive. It has been a pleasure to work with the 7UP team again and I am quite excited about the campaign including the penguin film.”

“The concept of bottling India’s UPtimism through dance is fascinating and I’m really excited to be a part of 7UP’s initiative. I believe dance is the best way to express one’s UPbeat spirit and look forward to this journey of a lifetime”, said, Sherif – 7UP’s Dancing Man.

Apart from the exciting TV and on-ground activation, the campaign will be supported by robust outdoor, online and radio initiatives. For more details and other exciting content, log on to http://www.ifeelup.in or http://www.facebook.com/7UP INDIA

7UP, the refreshing clear drink with 100% natural lemon and lime flavour was created in 1929 and was launched in India in 1990. For the last 4 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles (RGB); 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles. Nimbooz is India’s first nationally available packaged Nimbu Pani (lemonade), launched in 2009. It is available in 350ml PET, 200ml RGB and 200ml Tetrapak.

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The coffee is made of a fine blend of Robusta and Arabica beans that lend their aromatic & tasteful notes to the coffee, and provide a rich mouthful of flavour. It is the purity of BRU Gold’s aroma and taste which will inspire you to live life 100%. Available at Rs. 10 for an 8gm pack, Rs. 48 for a 25gm jar, Rs. 90 for a 50gm jar and Rs. 169 for a 100gm jar, Bru Gold is the perfect companion as your daily cup of steaming hot coffee as well as one to cherish those special moments of life with. The stylish and trendy triangular jar with special snap-fit cap ensures that the aroma and taste of this delectable coffee stays carefully preserved.

Priyanka Chopra says, “A perfect cup of coffee is a great way to get you in the mood to take on the world! And that’s just what a cup of Bru Gold does for me! It’s my way of kick-starting my day and also keeps me going, making every moment fun, exciting and memorable! Life is about enjoying even the smallest moments and one sip of Bru Gold equips you to do just that!”

Shahid Kapoor says, “Bru Gold 100% pure coffee is a total winner for the Indian coffee palette. Its zestful aroma and taste charges you up to live each moment to the fullest. The unmatched aroma that Bru Gold offers will definitely leave you asking for more.”

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Remarked Dr. Marek Dziki, Managing Director, Merck Limited, “Many of us have grown up on SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil. It is a highly trusted brand with a rich heritage of over 75 years and is deeply entrenched in the memories of the Indian consumer for the past six decades. We are delighted that Merck is bringing the goodness of this time-tested, natural source of key nutrients and vitamins to the Indian population.”

SevenSeaS® Original contains more natural vitamin A and vitamin D per unit weight than any other common food. It also comprises two unique active ingredients, DHA and EPA, which are most potent in promoting health and defending the body against infections and diseases.

“The cod liver oil market is presently growing at a rate of nearly 18%. Research indicates that the Indian consumer is well aware of the importance of building immunity in order to keep pace with today’s hectic world. Erratic food habits and deficient nutrition compromise ones resistance to disease and ailments. SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil addresses this inadequacy in nutrition and helps in building immunity levels,” stated Ashish Bhatt, Business Head, Consumer Healthcare, Merck Limited.

What makes SevenSeaS® Original unique is its patented technology called Ocean Gold. This high-end method for extracting the purest form of cod liver oil ensures that none of the oil’s original nutrient values are lost in the extraction process. Every SevenSeaS® Original pack carries the Ocean Gold Ultra Pure™ mark of assurance.

Actress Raveena Tandon, brand ambassador for SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil in the Indian market, spoke at the welcome event: “Children today are at a higher risk of getting drained both physically and mentally due to increased pressures to perform at schools, sports and other myriad activities in which they participate. In this daily race; food and essential nutrients take a back seat. Where I, too, want my kids to excel; I constantly fret over whether they are getting adequate nutrition. SevenSeaS® Original Pure Vitamin Rich Cod Liver Oil is just the solution as it covers all the areas of their development. Children are finicky about what they eat and I feel that natural supplements like SevenSeaS® Original will only help in further building up their immunity.”

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Commenting on his association MTS’ brand ambassador and Bollywood sensation, Imran Khan said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth. Given the times we live in, a national telecom operator like MTS is also a big unifier, connecting the nook and corners of our country. I am delighted to come on board and be a part of the same journey.”

The signing of Imran Khan as the brand ambassador of brand MTS has been facilitated by India’s renowned celebrity management company; Kwan Entertainment.

According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Brand MTS is all about experimenting and doing things differently. When we cross mapped these attributes, Imran came across as a clear choice. Both believe in challenging the norm and being a Step Ahead when it comes to their appeal amongst the youth. We are excited to have Imran Khan as the brand ambassador for MTS and look forward to do some memorable work together.”

Imran is known to be extremely choosy in the kinds of brands he endorses. In addition to MTS, Imran Bollywood’s hottest sensation also endorses a global cola brand and world’s leading denim brand.

MTS, the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.

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Unlike other facial products available in the market today Fem Gold Professional Facial Kit is the only range that has real Gold (Swarna Bhasma) in all the five products offered in the kit. Also, this is the only facial product that gives you an instant glow whereas other facials deliver results only after two to three days. Our extensive research shows that 93% consumers and 99% parlours agree that Fem Gold Professional Facial Kit gives a golden glow instantly.

“Being in the limelight is not easy. Since I am in public glare all the time, it is important for me to look beautiful and my skin to look refreshed. I can’t afford to wait for days after a facial to get that glowing skin when I have to attend public functions. For those times, I needed a facial that rejuvenates my skin and gives me long-lasting glow instantly. Unlike other facials, which give results after two-three days, I needed a facial that gave me results instantly. That’s when I reached out to Fem and its team of experts and expressed my concern. They truly understood me and that’s how Fem Gold Facial Kit came into being. My need and Dabur’s years of expertise together led to the creation of the new Fem Facial Kit range,” said Sonakshi Sinha.

Both the facial kits were unveiled today during a beauty workshop by leading beautician Ms. Bharti Taneja. The kits have been created exclusively for professional use and works in a five step process face cleanser, face scrub, face cream, face gel and face pack to give a visibly radiant face that glows with life.

Fem Gold Facial Kit — formulated with real Gold (Swarna Bhasma), special anti-ageing properties and other moisturizing ingredients — gives you an instant golden glow. This professional kit not only firms the skin but also leaves it rejuvenated and refreshed. The facial has Swarna Bhasma in all its five products, along with other enriching ingredients that create the magic to give you a healthy golden glow instantly.

Fem Queen’s Pearl Facial Kit, on the other hand, has pearl extract in all its products and it also has a special Pearl Miracle Powder that helps reduce marks and lightens the skin tone, giving a flawless finish. Research has shown that 98% consumers and 100% parlours agree that it lightens spots and patches.

Speaking on the occasion, Dabur India Ltd Marketing Head (Skin Care) Sanjay Singal said: “At Dabur, we have always recognized and strived to meet the ever-evolving needs of our consumers. Today’s women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With Fem Professional Facial Kits, we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering. We have a large dedicated team for professional channel and we plan to utilize their expertise for making this kit available for parlors & salons.”