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Fri, Nov 21, 2014

Jagran Group creates another Milestone, crosses 50 Lakh likes on Facebook

Posted by Adgully Bureau   Nov 21st, 2014 at 07:15 am
Dainik Jagran’s Facebook page has achieved 5 million. This is the quickest by any newspaper in Hindi. The page is a reliable source for quick and genuine news and information. Not only the likes, the page has scored in other...
Categories: MarketingDirect Marketing


Thu, Nov 20, 2014

Berger Paints launches new TVC for Easy Clean

Posted by Adgully Bureau   Nov 20th, 2014 at 07:15 am
Berger Paints launched its new ad campaign for its interior paint brand Easy Clean with the tag line ‘No Daag No Dhabba, Only beautiful walls’. The philosophy behind this new campaign is to break the clutter of the Washable Interior Paint category and position...
Categories: MarketingDirect Marketing


Wed, Nov 19, 2014

Godrej kick starts Masterbrand 2.0, launches FreeG

Posted by Adgully Bureau   Nov 19th, 2014 at 08:01 am
With an aim to grow Masterbrand Godrej via an integrated approach, Godrej Group, one of India’s most trusted conglomerates, recently embarked on the next phase of its masterbrand strategy with ‘Masterbrand 2.0’ which is a consumer connect initiative. The...
Categories: MarketingDirect MarketingLaunch Pad


BlackBerry Study Reveals Enterprises Are Aware of Risks and Threats in Mobile Deployments

Posted by Adgully Bureau   Nov 19th, 2014 at 07:01 am
A global study released today revealed a significant gap between what enterprises understand is putting them at risk with their mobile deployment and how actively they are taking steps to combat those risks, according to BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global...
Categories: MarketingDirect Marketing


Tue, Nov 18, 2014

Love your New Look, says Titan EyeWears new campaign

Posted by Adgully Bureau   Nov 18th, 2014 at 08:15 am
Spectacles, Eye glasses or “Pair of Glasses”, they’re something that we generally resist wearing. Most of us have grown up in such a way that we're generally teased when we wear glasses. Because of this most of us are sceptical of wearing eyewear when...
Categories: MarketingDirect Marketing


Lavie spreads the Christmas cheer this season!

Posted by Adgully Bureau   Nov 18th, 2014 at 06:45 am
Lavie has launched Social Santa Initiative in association with Samarpan Foundation Christmas is the season of sharing love and happiness with those who need it and spreading joy to those around you. Lavie, the high street accessory brand from Bagzone Pvt Ltd has...
Categories: Direct MarketingMarketing


NDTV & Fortis Healthcare conducted second phase of health campaign

Posted by Adgully Bureau   Nov 18th, 2014 at 06:30 am
​NDTV & Fortis Healthcare, in partnership with SRL Diagnostics, organized free blood sugar check – up camps as part of their continuing Health4U Campaign. This campaign urges people to take control of their health and focuses on promoting HEALTHY LIVING as a...
Categories: Direct MarketingMarketing


Wed, Nov 12, 2014

Brand HCL reinvents itself for the future

Posted by Adgully Bureau   Nov 12th, 2014 at 05:45 am
HCL, a $6.5-billion global enterprise, today launched a new corporate multimedia advertising campaign. The campaign marks a strategic shift from a protagonist-led approach of HCL as a technology conglomerate since 2007 to reflect its new businesses. Announcing the new...
Categories: MarketingDirect Marketing


Tue, Nov 11, 2014

In Conversation With | Innovation our strength: Tupperware’s Singh

Posted by Adgully Bureau   Nov 11th, 2014 at 08:30 am
Indians are known to drive businesses from any idea, irrespective of the scale the idea could promise or the nature of the possible business. Taking cue from this, Tupperware India put the idea of ‘innovative kitchen storage products’ on to a business plan, making...
Categories: ExclusivesMarketingDirect Marketing


Wed, Nov 05, 2014

Siyaram expands aggressively using the franchising module

Posted by Adgully Bureau   Nov 5th, 2014 at 07:45 am
The textile giant Siyaram Silk Mills Ltd, has been on an expansion spree this year. They have been opening a new franchise every 7th day. The brand known for delivering the best suiting fabrics has always believed in its values and principles. Siyaram’s in this time is...
Categories: MarketingDirect Marketing


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Technology & Marketing Connect 2014-20th Nov

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