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Tue, Mar 03, 2015

Exclusive | Up & Close with Oriflame’s Mohapatra and Deshpande

Posted by Adgully Bureau   Mar 3rd, 2015 at 08:01 am
Direct Selling has been one of the most challenging industries in the country. Though it has been a successful model for many housewives in the country, the model still stands to be a challenging one for many. With companies like Amway, Tupperware and Oriflame being one of...
Categories: ExclusivesMarketingDirect Marketing
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Mon, Mar 02, 2015

Honda unveils new TVC campaign for CB Unicorn 160

Posted by Adgully Bureau   Mar 2nd, 2015 at 06:45 am
Honda Motorcycle & Scooter India Pvt.Ltd. (HMSI) kicks-off latest TVCcampaign for its Honda CB Unicorn 160. In line with the proposition of Honda CB Unicorn 160, the campaign too projects ‘an all-rounder personality’. It goes beyond hard hitting style-...
Categories: MarketingDirect Marketing
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Wed, Feb 18, 2015

Durex #50gamestoplay video shows why reality is better than fiction

Posted by Adgully Bureau   Feb 18th, 2015 at 07:15 am
Durex, the world’s leading sexual wellbeing brand will premiere a tantalising new video and launch a new guide called #50GamesToPlay to inspire couple’s to try something new this Valentine’s Day. The highly anticipated video premiered on Durex’s...
Categories: MarketingDirect Marketing
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Thu, Feb 12, 2015

Exclusive | Godrej bonds with kids

Posted by Adgully Bureau   Feb 12th, 2015 at 08:15 am
Recently, Godrej has partnered with Pogo channel for a brand initiative through which it aims to reach out to the children as well as the parents. Apart from engaging two target groups, the basic objective of this activity is to communicate and spread awareness about the...
Categories: ExclusivesMarketingDirect Marketing
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Mon, Feb 09, 2015

Expedia helps Indians ‘Take A Vacation’ by winning a free hotel stay!

Posted by Adgully Bureau   Feb 9th, 2015 at 06:45 am
The Vacation Deprivation Survey, which acted as the inspiration for the #VacationOnMyMind Twitter Campaign suggested that workaholic Indians are mostly deprived for holidays, placing India as the fourth most vacation deprived nation globally with 67% of Indians saying they...
Categories: MarketingDirect Marketing
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Wed, Feb 04, 2015

Hamilton launches its all new advertising campaign

Posted by Adgully Bureau   Feb 4th, 2015 at 07:45 am
O&M Advertising - Mumbai has launched their first ever brand campaign for Hamilton Housewares for their flagship brand Milton. The brand name Milton doesn’t need an introduction. Every Milton product is a reflection of its philosophy of solving life’s...
Categories: MarketingDirect Marketing
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Reebok challenges the world to "Be More Human" with a new brand campaign

Posted by Adgully Bureau   Feb 4th, 2015 at 07:30 am
Today, Reebok issued a bold challenge to the world to “Be More Human” with its new campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline;...
Categories: MarketingDirect Marketing
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Tue, Feb 03, 2015

Exclusive | Skore's new initiative #CondomIsFashionable

Posted by Adgully Bureau   Feb 3rd, 2015 at 08:30 am
Condoms are a taboo subject in India. It is often not talked about much in public places or even otherwise. However, off late marketers are upping the ante and launching bold campaigns. It is a known fact that condoms are not creatively marketed. But in India, we have one...
Categories: ExclusivesMarketingDirect Marketing
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Tue, Jan 27, 2015

DDB MudraMax's on-ground activation for Tupperware

Posted by Adgully Bureau   Jan 27th, 2015 at 07:01 am
The great Indian wedding season in India never ends. The shoppers and the customers are always on a look out for smart gifting solutions which are useful not only to the newly married couple but to the family at large. This insight was the reason behind the inception of the...
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Wed, Jan 21, 2015

AskMe announces fashion contests for its consumers

Posted by Adgully Bureau   Jan 21st, 2015 at 06:30 am
AskMe, India’s leading consumer Internet Company, today announced unique and innovative contests with an aim to make the customers an active part of fashion community through a series of innovative engagements. The contests give an opportunity to its customers to become...
Categories: MarketingDirect Marketing
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