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Fri, Sep 26, 2014

Star Gold celebrates KICK with high voltage marketing campaign

Posted by Adgully Bureau   Sep 26th, 2014 at 06:45 am
Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman...
Categories: MarketingDirect Marketing
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Mon, Sep 22, 2014

This festive season Kurkure says ‘Phone pe badhaiyan chhodo, milke tyohar manao’

Posted by Adgully Bureau   Sep 22nd, 2014 at 07:01 am
In today’s day and age we use technology to connect or share greetings even during festivals. But while technology has so many benefits, it is also making us more distant. Kurkure’s new Festive campaign attempts to create a behavioural change, encouraging people...
Categories: MarketingDirect MarketingLaunch Pad
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Sat, Sep 20, 2014

Tata Salt ‘Maine Desh Ka Namak Khaya Hai’ Campaign recites ‘The Tale of India’s inspiring heroes’

Posted by Adgully Bureau   Sep 20th, 2014 at 06:30 am
India’s relationship with salt colors its rich history and in particular, its relationship with Tata Salt is illustrated by the “Desh Ka Namak” campaign that was launched in 2002. The local idiom that refers to the values of loyalty and integrity, which...
Categories: MarketingDirect Marketing
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Fri, Sep 19, 2014

McDonald’s India (West & South) appoints Kedar Teny as Director – Marketing & Digital

Posted by Adgully Bureau   Sep 19th, 2014 at 07:45 am
Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for West & South India operations of McDonald’s and a subsidiary of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE: 505533), today announced the appointment of...
Categories: MarketingDirect Marketing
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Jet Airways to evolve into uniform full service single brand

Posted by Adgully Bureau   Sep 19th, 2014 at 07:01 am
In line with its recent announcement of a uniform “single brand”, Jet Airways will commence streamlining and aligning its domestic operations into a single full service product to provide an enhanced and consistent product experience. As the first, of many...
Categories: MarketingDirect MarketingLaunch Pad
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Fri, Sep 12, 2014

MakeMyTrip announces $15 million innovation fund

Posted by Adgully Bureau   Sep 12th, 2014 at 07:45 am
MakeMyTrip Limited (MMYT) announced the institution of a $15 million Innovation Fund to support early stage companies in the Travel space. The fund will focus on start-ups in Travel technology with a special focus on Mobile and IP based companies. Speaking on this...
Categories: MarketingDirect Marketing
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Tue, Sep 09, 2014

DBS Bank breaks clutter of BFSI advertising campaigns

Posted by Adgully Bureau   Sep 9th, 2014 at 06:45 am
Breaking the traditional advertising norm in the banking space, DBS Bank India, a part of Asia’s foremost financial services group, today launched the industry’s first love story – Chilli Paneer. In an attempt to engage with the consumers and build brand...
Categories: MarketingDirect Marketing
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Mon, Sep 08, 2014

OPPO Mobiles India to be title sponsors for Champions League T20 2014

Posted by Adgully Bureau   Sep 8th, 2014 at 07:45 am
OPPO India, a leading global technology brand with presence in North America, Europe and Asia today announced that they have won the title sponsorship rights for the upcoming season of Champions League T20 that kicks off next week. Commenting on the association, Tom Lu,...
Categories: MarketingDirect Marketing
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Contract wins creative mandate for Kenstar

Posted by Adgully Bureau   Sep 8th, 2014 at 07:01 am
Contract Advertising has been awarded the creative mandate for Kenstar, one of the leading kitchen appliances brand in India. The brand will be handled by the agency’s Delhi office. Awarding the mandate to contract, Sunil Tandon, Chief Marketing Officer said,...
Categories: MarketingDirect Marketing
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Fri, Sep 05, 2014

Universal Music India partners with Max Life Insurance for i-genius Young Singing Stars

Posted by Adgully Bureau   Sep 5th, 2014 at 07:15 am
Leading Music Company, Universal Music India has partnered with Max Life Insurance for the 1st edition of their i-genius ‘Young Singing Stars program’. Universal Music is an integral part of i-genius Young Singing Stars; lending a hand to the initiative that...
Categories: MarketingDirect Marketing
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