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Tue, Mar 17, 2015

Kellogg’s introduces Simply Pongal for South Indians

Posted by Adgully Bureau   Mar 17th, 2015 at 06:30 am
Kellogg India, the world’s leading producer of ready-to-eat cereal and leader of the breakfast cereal category in India, launches a new savoury oats variant in the breakfast market -Simply Pongal. In tradition with its commitment to nutrition and constant endeavour to...
Categories: MarketingLaunch Pad


Mon, Mar 16, 2015

Flipkart launches home category with “Ghar Baithe Ghar Sajao” campaign

Posted by Adgully Bureau   Mar 16th, 2015 at 08:01 am
Flipkart, an online marketplace announced its foray into the home category with the latest “Ghar Baithe Ghar Sajao” campaign. This 360 degree marketing campaign has been designed to highlight the ease and comfort of shopping for home products from anywhere at any...
Categories: MarketingLaunch Pad


Fri, Mar 13, 2015

Seagram’s Royal Stag gets a contemporary makeover

Posted by Adgully Bureau   Mar 13th, 2015 at 07:01 am
Royal Stag, one of the ‘India’s 100 most Valuable Brand of the Year 2013-14’ (Awarded by Asia’s top brand rating and ranking company, World Consulting and Research Corporation, with KPMG as the process advisors and evaluators in India) in the alcobev...
Categories: MarketingLaunch Pad


Thu, Mar 05, 2015

Mahindra Holidays launches Club Mahindra Kanha in Madhya Pradesh

Posted by Adgully Bureau   Mar 5th, 2015 at 06:30 am
Mahindra Holidays & Resorts India Ltd. (“MHRIL” or “Mahindra Holidays”), India’s leading player in the leisure hospitality industry, today announced the launch of its new property, Club Mahindra Kanha in Madhya Pradesh. Kavinder Singh,...
Categories: MarketingLaunch Pad


Wed, Mar 04, 2015

Puma launches ignite, its most energized running shoe

Posted by Adgully Bureau   Mar 4th, 2015 at 07:15 am
PUMA introduced IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and...
Categories: MarketingLaunch Pad


Wed, Feb 25, 2015

Exclusive | Brand Trust report unveiled, LG wins the race…!

Posted by Adgully Bureau   Feb 25th, 2015 at 08:15 am
In the world of Brands, the most important element is whether one can trust a brand or no… Every brand today wants to cater to its consumer in the best possible manner and in that quest every brand is seen strengthening their core essence day by day however few brands...
Categories: Launch PadMarketing


REVLON Introduces Global Brand Re-launch

Posted by Adgully Bureau   Feb 25th, 2015 at 06:15 am
Revlon, the iconic cosmetics company, is proud to unveil REVLON LOVE IS ON, the re-launch of the brand and its first global tag line in over a decade. More than a marketing campaign, the Revlon brand is dedicating itself to inspiring love and connecting with people around the...
Categories: MarketingLaunch Pad


Wed, Feb 18, 2015

Volkswagen launches new Jetta for the Indian market

Posted by Adgully Bureau   Feb 18th, 2015 at 06:45 am
Volkswagen, Europe’s largest carmaker, announces the launch of the distinctively elegant, technologically advanced new Jetta for the Indian market. With its world-renowned German engineering, unmatched build quality and safety, outstanding driving dynamics and...
Categories: MarketingLaunch Pad


Wed, Feb 11, 2015

ICICI Bank launches ‘Pockets’, India’s first digital bank on a mobile phone

Posted by Adgully Bureau   Feb 11th, 2015 at 07:01 am
ICICI Bank, India’s largest private sector bank, today announced the launch of ‘Pockets’, India’s first digital bank for the youth. Anyone, including those who are not customers of ICICI Bank, can easily download the e-wallet from Google Playstore,...
Categories: MarketingLaunch Pad


Tue, Feb 10, 2015 Joins hands with Ratan Tata

Posted by Adgully Bureau   Feb 10th, 2015 at 08:01 am
In a first-of-its kind partnership in the Indian Auto space, announced an investment in the company by Ratan Tata, Chairman emeritus of the Tata Sons conglomerate. This comes quick on the heels of the announcement of Series B funding of $ 50 Mn from Hong Kong...
Categories: MarketingLaunch Pad


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