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Thu, Jan 22, 2015

Parag Milk Foods unveils new corporate identity

Posted by Adgully Bureau   Jan 22nd, 2015 at 06:30 am
Parag Milk Foods (P) Ltd, a private dairy with a portfolio of popular brands - Gowardhan, Go, Pride of Cows and Topp Up recently announced their new corporate identity and unveiled their new logo. Parag Milk Foods has exciting plans to expand into newer milk segments and...
Categories: MarketingLaunch Pad
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Mon, Jan 19, 2015

Hey Champion, Stay Champion!

Posted by Adgully Bureau   Jan 19th, 2015 at 06:30 am
As the cricket fervor catches up with fans, GSK Consumer Healthcare’s health food drink Boost has launched a new anthem to cheer the Boost heroes. Composed and sung by the talented music director G.V. Prakash, “Hey Champion Stay Champion” is an initiative to...
Categories: MarketingLaunch Pad
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Fri, Jan 16, 2015

Ipsos takes a “New Way”

Posted by Adgully Bureau   Jan 16th, 2015 at 07:45 am
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth. Beyond external factors such as the volatility of certain emerging markets, the...
Categories: MarketingLaunch Pad
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Thu, Jan 15, 2015

Ronnie Screwvala enters education sector

Posted by Adgully Bureau   Jan 15th, 2015 at 07:01 am
First generation entrepreneur Ronnie Screwvala having being credited with being one of the pioneers of the media sector, being responsible in being a catalyst in merging creativity and commerce and having exited the industry a year ago, now makes a landmark move into the...
Categories: MarketingLaunch Pad
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Thu, Jan 08, 2015

Dinshaw - Serving an extra glass per litre

Posted by Adgully Bureau   Jan 8th, 2015 at 06:45 am
Dinshaw’s is a trusted brand for Ice Cream, Milk & Dairy Products in India. Starting from Ice Cream in year 1932, the company has now grown into a large integrated dairy with a handling capacity of 5 lac litres per day. Fresh milk is sourced directly by the company...
Categories: MarketingLaunch Pad
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Wed, Jan 07, 2015

Samsung Brings 4 Smart phones - Galaxy A5, A3, E7 and E5

Posted by Adgully Bureau   Jan 7th, 2015 at 06:45 am
Samsung India Electronics Private Ltd. yesterday announced the launch of four new stylish mid-segment smart phones – GALAXY A5, GALAXY A3, GALAXY E7 and GALAXY E5 to make the advanced GALAXY experience even more accessible to young Indian consumers. GALAXY A5 and...
Categories: MarketingLaunch Pad
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Tue, Jan 06, 2015

Exclusive | Tanishq plans to grow in Tier 2 & 3 cities

Posted by Adgully Bureau   Jan 6th, 2015 at 08:15 am
Indian weddings are incomplete without jewellery and that is what makes weddings the single most important occasion for buying jewellery across all cultures and communities. It is a very traditional event. So is the jewellery which the bride wears. While Tanishq has...
Categories: MarketingLaunch Pad
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Ola announces its first ever Brand Campaign: “Chalo Niklo”

Posted by Adgully Bureau   Jan 6th, 2015 at 07:01 am
Ola, India’s most popular mobile app for cab booking has launched its first nationwide marketing campaign titled ‘Chalo Niklo’. Created by Happy Creative Services, the multi-channel campaign aims to position Ola as the go-to transport platform of choice for...
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Fri, Jan 02, 2015

SABMiller India’s campaign encourages a safe & responsible New Year

Posted by Adgully Bureau   Jan 2nd, 2015 at 07:45 am
SABMiller India’s ‘Respect the Road’ campaign, promoting responsible drinking and road safety has tied up with more than 25 popular restaurants in Gurgaon this festive season. These include, the Wine Company, Beer Café, BRIX, Delhi Heights, Shimmers,...
Categories: MarketingLaunch Pad
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Dabur Chyawanprash In Chocolate Flavour

Posted by Adgully Bureau   Jan 2nd, 2015 at 06:15 am
Marking a big innovation in the Chyawanprash market, India’s largest Ayurvedic and natural healthcare company Dabur India Ltd today announced the launch of its flagship healthcare brand Dabur Chyawanprash in new chocolate-flavoured variant. Dabur Chyawanprash Chocolate...
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