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Fri, Dec 19, 2014

DBS Bank Tosses-up Creativity & Technology, Launches Chilli Paneer 2

Posted by Adgully Bureau   Dec 19th, 2014 at 07:45 am
DBS Bank India, a part of Asia’s foremost financial services group, launched Chilli Paneer 2, first-of-its kind interactive digital ad film in India. As the video unfolds the viewers can create their own story by making choices during the course of the film. With 8...
Categories: MarketingLaunch Pad
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Tue, Dec 16, 2014

Airtel’s ‘Each One, Teach One Day’ to spread internet literacy in India

Posted by Adgully Bureau   Dec 16th, 2014 at 07:01 am
Bharti Airtel, a global telecom service provider with operations in 20 countries across Asia and Africa, today organized ‘Each One Teach One Day’ - an industry first initiative aimed at driving internet literacy in India and contributing to the nation’s...
Categories: MarketingEvent MarketingLaunch Pad
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Fri, Dec 12, 2014

YouTube launches buffer-free offline video experience

Posted by Adgully Bureau   Dec 12th, 2014 at 08:01 am
YouTube recently launched an offline feature for YouTube in India as part of a larger initiative to make YouTube easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users. This is part of YouTube’s first release of its...
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Wed, Dec 10, 2014

Being Human showcases the ‘Real Heroes’

Posted by Adgully Bureau   Dec 10th, 2014 at 06:30 am
Being Human Clothing, a global fashion brand available in over 14 countries announces its 'Real Heroes' campaign. The campaign introduces the AW ’14 collection and features the people behind three of the organizations that are supported by Being Human –...
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Mon, Dec 08, 2014

Eureka Mobile to launch Video on Mobile

Posted by Adgully Bureau   Dec 8th, 2014 at 05:45 am
Eureka Mobile a leading live engagement platform on mobile brings another first in the form of video on mobile. Mobile has now become the first screen,but watching videos on the mobile screen is an excruciatingly painful experience. The user spends a lot of time waiting for...
Categories: MarketingLaunch Pad
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Wed, Dec 03, 2014

HDFC Life uses illusion technique to connect with a niche investor segment

Posted by Adgully Bureau   Dec 3rd, 2014 at 07:15 am
HDFC Life, a life insurance company in the online space has launched a new marketing campaign targeted at a niche investor segment that is well versed with ULIPs and is experienced in online buying. The campaign aims to raise awareness about HDFC Life’s second...
Categories: MarketingLaunch Pad
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Tue, Nov 25, 2014

IndiaMART launches its mega brand campaign with Irrfan Khan, says 'Kaam Yahin Banta hai'

Posted by Adgully Bureau   Nov 25th, 2014 at 07:15 am
IndiaMART, India’s largest online marketplace, today rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’. The objective is to create extensive awareness among masses on the wide opportunities that...
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Mon, Nov 24, 2014

Turtle launches first of its kind social campaign - #Idroppedmyclothes

Posted by Adgully Bureau   Nov 24th, 2014 at 06:15 am
A nationwide movement for the betterment of underprivileged community Turtle, one of the finest lifestyle brands has made swift strides in becoming a popular menswear brand in India. And in the process, the corporate has continuously strived to match the attributes of a...
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Thu, Nov 20, 2014

The New MINI arrives in India

Posted by Adgully Bureau   Nov 20th, 2014 at 07:30 am
The new MINI 3-door and the new MINI 5-door were launched in India at a one-of-its-kind event held at the Mehboob Studio. For the first time in its history, the new MINI is represented with a 5-door model in the small car segment. The new MINI 3-door and the new MINI 5-door...
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TLabs launches batch 6 and enhances the investments for Startup

Posted by Adgully Bureau   Nov 20th, 2014 at 07:01 am
Startup Accelerator, TLabs announced its sixth Batch of Startups, which kicked-off in September. This batch consists of five promising startups providing unique solutions across a variety of markets. With this batch, TLabs takes its portfolio count to 36 startups....
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