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Fri, Aug 28, 2015

Chrome DM launches Chrome Rural Track

Posted by Adgully Bureau   Aug 28th, 2015 at 01:45 am
Chrome DM, India’s only TV Research and Analytics Company, launched Chrome Rural Track; the world’s largest ‘claimed viewership and channel availability audit’. Every month, Chrome Rural Track will map 1,05,000 villages across India to study the...
Categories: MarketingMarket Research
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Millward Brown elevates Shaveta Bhardwaj as Managing Director, Mumbai

Posted by Adgully Bureau   Aug 28th, 2015 at 01:12 am
Millward Brown has appointed Shaveta Bhardwaj as Managing Director, Mumbai. Shaveta also joins the Millward Brown South Asia Board. Shaveta has been with Millward Brown since March 2014. Prior to that, she has done significant stints at Colgate, Nielsen, Johnson &...
Categories: MarketingMarket Research
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Thu, Aug 27, 2015

Mapping consumer insights to FM bids

Posted by Adgully Bureau   Aug 27th, 2015 at 02:20 am
Radio e-auctions for Phase 3 sprung many a surprise for those of us having a ringside view. While a city like Bhubaneswar commanded nine times its base price, cities like Mysore just did not move. Among metros, Delhi fetched a way higher price than Mumbai and Bengaluru,...
Categories: MarketingMarket ResearchMediaRadio
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Wed, Aug 26, 2015

Private Equity Investments in Real Estate Triples: Cushman & Wakefield

Posted by Adgully Bureau   Aug 26th, 2015 at 01:25 am
As per global real estate consultancy Cushman & Wakefield’s latest report on Private Equity investments in Real Estate (PERE),the total inflows in the sector for H12015 were INR 11,080 croresas against INR 4,000 crores same period last year. PERE investments nearly...
Categories: MarketingMarket Research
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Mon, Aug 17, 2015

Nielsen strengthens it's relations with Google's DBM

Posted by Adgully Bureau   Aug 17th, 2015 at 01:01 am
Expanded Integration With DoubleClick Bid Manager Allows Global Marketers to Easily Access Nielsen’s Industry-Standard Digital Advertising Measurement Nielsen has announced that it has expanded its relationship with Google to make Digital Ad Ratings available via...
Categories: MarketingMarket Research
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Fri, Aug 14, 2015

India Water Purifiers Market to Grow at Over 21%

Posted by Adgully Bureau   Aug 14th, 2015 at 01:48 am
Deteriorating water quality, rising health awareness and growing adoption of diverse water purification technologies to drive India water purifiers market According to recently published TechSci Research report, "India Water Purifiers Market Forecast &...
Categories: MarketingMarket Research
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Tue, Aug 11, 2015

MRSS India.com adds ShopMetrics, Inc tools to “Mystery Shopping” practice

Posted by Adgully Bureau   Aug 11th, 2015 at 01:37 am
MRSS India Ltd. has selected “Shopmetrics” as one of the partner platforms. Shopmetrics is an innovative solutions provider for services involved in data collection and analysis. This product is positioned to perfectly fit the needs of mystery shopping vertical,...
Categories: MarketingMarket Research
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Tue, Aug 04, 2015

Local Language Content Will Lead to 39% Increase in Internet Users

Posted by Adgully Bureau   Aug 4th, 2015 at 00:40 am
Increase in local language content on the Internet will lead to a growth of 39% in the current Internet user base, according to a report titled ‘Internet in Local Language’, by the Internet and Mobile Association of India [IAMAI] and IMRB International.According...
Categories: MarketingMarket Research
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Tue, Jul 28, 2015

RainMan launches product on marketing scenario planner

Posted by Adgully Bureau   Jul 28th, 2015 at 00:31 am
Marketing analytic insights can now be put in action on a continuous period, by capturing the market dynamics. Marketing analytics powerhouse, RainMan consulting has announced the launch of its web enabled scenario planner product called “RainBoard”, that will...
Categories: MarketingMarket ResearchMedia
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Mon, Jul 20, 2015

IMRB adds new dimensions to MR

Posted by Adgully Bureau   Jul 20th, 2015 at 13:39 pm
IMRB TGI (Target Group Index) data for Wave 1, 2015 would be announced soon. Quite a few interesting and impactful changes have been brought forth in areas covered and methodology this time around. These changes have been brought about keeping in mind the changing media...
Categories: MarketingMarket Research
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