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Wed, Apr 23, 2014

Focus on projection and protection: MSLGROUP

Posted by Adgully Bureau   Apr 23rd, 2014 at 07:15 am
MSLGROUP, Publicis Groupe's strategic communications and engagement company, has launched its latest publication, with clear counsel for senior global executives among whom corporate reputation is considered the most important strategic risk for big business...
Categories: MarketingMarket ResearchPublic Relation
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Mon, Apr 21, 2014

65% of online consumer set to buy a car in next 2 years: Study

Posted by Adgully Bureau   Apr 21st, 2014 at 08:01 am
Sixty-five percent of global online consumers plan to buy a new or used car in the next two years, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Auto demand will be strongest in Latin America...
Categories: MarketingMarket Research
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How technology is impacting Indian industry...

Posted by Adgully Bureau   Apr 21st, 2014 at 07:30 am
The world has gone digital and technology adoption is driving performance improvement and increase in market reach. India, too, is harnessing the power of the digital to drive productivity, profitability as well as competitiveness of its industries. This topic was further...
Categories: MarketingMarket Research
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Thu, Apr 17, 2014

Most Indians prefer to watch “Live” TV: Study

Posted by Adgully Bureau   Apr 17th, 2014 at 08:01 am
Most (82%) Indian respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (40%), streaming from the internet to TV (23%), using a DVR or...
Categories: MarketingMarket Research
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Tue, Apr 08, 2014

India’s economic confidence upbeat: Study

Posted by Adgully Bureau   Apr 8th, 2014 at 07:45 am
India’s economic confidence is on an upward swing due to falling inflation, appreciation of rupee and improving performance of industry and services sector which has boosted investor confidence, according to a report by global research firm Ipsos. According to the...
Categories: MarketingMarket Research
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Mon, Apr 07, 2014

Right education can change millions of lives in India: TRA

Posted by Adgully Bureau   Apr 7th, 2014 at 00:15 am
TRA, formerly known as the Trust Research Advisory, India's leading Actionable Insights Company has rolled out the largest study on India's Most Trusted Educational Institutes(MTEI) with an aim to offer novel insights for parents and students to make informed choices...
Categories: MarketingMarket Research
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Wed, Apr 02, 2014

Two wheeler sales surges ahead in Mar'14

Posted by Adgully Bureau   Apr 2nd, 2014 at 08:10 am
A mixed end to the year. Automobile sales volumes in March 2014 showed mixed trends—two-wheeler sales volumes grew at a handsome pace, commercial vehicle sales remained sluggish while passenger car sales volumes continued to be driven by new model launches. Key negative...
Categories: MarketingMarket Research
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Tue, Apr 01, 2014

Kantar and Twitter enters into a global partnership

Posted by Adgully Bureau   Apr 1st, 2014 at 01:10 am
Kantar and Twitter have entered an enhanced global partnership with agreement over 5 years. Under the program name “Data of Now,” both parties have agreed to collaborate on new research products in the areas of advertising effectiveness, consumer insight, brand...
Categories: MarketingMarket Research
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Thu, Mar 27, 2014

India can increase its economic welfare by 67%: Study

Posted by Adgully Bureau   Mar 27th, 2014 at 08:01 am
eBay India (www.ebay.in), India’s leading eCommerce marketplace, released the COMMERCE 3.0 report in Delhi today to showcase the impact of internet-enabled trade in the country. The report provides insights on how Indian merchants trade nationally and internationally...
Categories: MarketingMarket Research
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Tue, Mar 25, 2014

Brand valuation of TCS surged by 58%; valued at US$ 8.2bn

Posted by Adgully Bureau   Mar 25th, 2014 at 07:45 am
Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, has been recognised as the fastest growing IT Services brand globally by Brand Finance, the world’s leading brand valuation firm. Brand Finance...
Categories: MarketingMarket Research
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