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Thu, May 21, 2015

58 percent of youth in Mumbai will cheerfully update their social media platforms if their team wins the IPL

Posted by Adgully Bureau   May 21st, 2015 at 03:30 am
ESPNcricinfo’s FANtastic Survey reveals how cricket fans in Mumbai celebrate when their team wins a match during the IPL With teams getting closer to winning the much-awaited IPL 2015, ESPNcricinfo, the world's leading digital cricket brand, spoke to fans across...
Categories: MarketingMarket Research


Men want their wives to be seen as ‘Yummy-Mummies’: Nielsen Study

Posted by Adgully Bureau   May 21st, 2015 at 01:28 am
According to the Yummy Mummy Survey by Nielsen*, this seems to be the best time for pregnant women and new mothers, with all the attention the men are pouring on them. While it is a widely known fact, it has been reinforced that 62% new and expecting fathers associate...
Categories: MarketingMarket Research


Experience is the new currency for today’s affluent middle classes: Study

Posted by Adgully Bureau   May 21st, 2015 at 01:23 am
Economic growth and urbanisation are rapidly expanding the affluent middle class in India. New global research from Collinson Group, reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries. ...
Categories: MarketingMarket Research


Wed, May 20, 2015

Women in India are motivated to succeed: Google Report

Posted by Adgully Bureau   May 20th, 2015 at 01:45 am
While Internet is part of daily life for millions of Indians, there is a big digital gender gap that exists in India today. Only 1/3rd of the total Internet population in India are women. Women who are not online, feel that they’re being left behind by technology, this...
Categories: MarketingMarket Research


Mon, May 18, 2015

"Visitor spending to surge by 48 percent in New Zealand" says Michael Bird

Posted by Adgully Bureau   May 18th, 2015 at 14:45 pm
International visitor spending is projected to increase 48 per cent to $11.1 billion by 2021, according to tourism forecasts released today by the Ministry of Business, Innovation and Employment. Visitor arrivals to New Zealand are also expected to increase. A predicted...
Categories: Market ResearchMarketing


Thu, Apr 30, 2015

HTC India signs SMG Insight to evaluate IPL sponsorship ROI

Posted by Adgully Bureau   Apr 30th, 2015 at 01:20 am
Mobile devices giant HTC has signed SMG Insight to analyse the global media and sponsor impact of their partnership with Kings XI Punjab during IPL Season 8. As part of the deal, SMG Insight will supply HTC with continuous media and sponsorship research, allowing HTC to...
Categories: MarketingMarket Research


Wed, Apr 22, 2015

SUVs driving used car demand in India, Google report

Posted by Adgully Bureau   Apr 22nd, 2015 at 07:30 am
Google India in association with Mahindra First Choice Wheels today launched a report, compiled by analysing the search trends of used cars queries and actual market behavior to understand the used car market in India. The report revealed that Utility vehicles were the most...
Categories: MarketingMarket Research


Thu, Apr 02, 2015

Interactive Television Releases Its Feb'15 CAM Report

Posted by Adgully Bureau   Apr 2nd, 2015 at 08:15 am
Interactive Television, a unit of WPP, India’s only integrated entertainment and retail marketing company in collaboration with IPSOS-MEDIA CT released the CAM report February 2015 (Detailed trends and tracker for the movie Roy). Banking and Finance emerged as the...
Categories: MarketingMarket Research


Tue, Mar 31, 2015

Carat Releases Global Ad Spend Report

Posted by Adgully Bureau   Mar 31st, 2015 at 07:45 am
Carat, the leading global media network, today publishes its first forecast for worldwide advertising expenditure in 2016, combined with its latest forecasts for 2015 and actual figures for 2014, with all markets ring-fencing Digital media spending, even when faced with...
Categories: MarketingMarket Research


Mon, Mar 30, 2015

HT Media claims strong gains in all markets in IRS 2014

Posted by Adgully Bureau   Mar 30th, 2015 at 08:31 am
IRS 2014 revalidates that all HT Media publications have made strong progress in all their key markets over IRS 2013. With this, Hindustan has reaffirmed its position as the No 2 newspaper of the country and HT as the No 1 newspaper of Delhi NCR. HT further strengthened its...
Categories: MarketingMarket Research


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