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Wed, Aug 20, 2014

HDFC Bank Named Indiaís Most Valuable Brand In BrandZ Ranking, As Service Sector Brands Dominate

Posted by Adgully Bureau   Aug 20th, 2014 at 08:01 am
According to the first ever BrandZ Top 50 Most Valuable Indian Brands ranking announced today, the combined Brand Value of all the brands in the ranking is almost $70bn. HDFC Bank is India’s most valuable brand, with a value of $9.4bn. Carried out by marketing and brand...
Categories: MarketingMarket Research
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Thu, Aug 14, 2014

M&E sector fraud risks up by 56% in two years: E&Y survey

Posted by Adgully Bureau   Aug 14th, 2014 at 08:01 am
As per a survey conducted by Ernst & Young, 56% of respondents say the Indian Media & Entertainment (M&E) industry witnessed an explosive rise in fraud-related cases over the last two years, states EY’s M&E Fraud Survey 2014 released today. One out of...
Categories: MarketingMarket Research
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Tue, Aug 12, 2014

Aldrin Stephen Luiz Appointed Head of Ipsos MediaCT India Business

Posted by Adgully Bureau   Aug 12th, 2014 at 07:30 am
Aldrin Stephen Luiz has been appointed as Executive Director and Head of Ipsos MediaCT, India business with effect from 1 August, 2014. He will be based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos in India. Aldrin is a seasoned...
Categories: MarketingMarket Research
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BrandZ to launch Top 50 Most Valuable Indian Brands

Posted by Adgully Bureau   Aug 12th, 2014 at 06:15 am
Global research agency Millward Brown, a leader in brand, media and communications research, announces the BrandZ™ Top 50 Most Valuable Indian Brands 2014 will launch on August 19, 2014. Commissioned by WPP and carried out by Millward Brown, BrandZ™...
Categories: MarketingMarket Research
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Wed, Jul 30, 2014

Amit Adarkar appointed as Managing Director of Ipsos in India

Posted by Adgully Bureau   Jul 30th, 2014 at 08:15 am
Amit Adarkar has been appointed the new Country Manager and Managing Director of Ipsos in India with effect from first week of September 2014. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos. Mick...
Categories: MarketingMarket Research
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Mon, Jul 28, 2014

Global consumers donít trust retailers with securing their data: Study

Posted by Adgully Bureau   Jul 28th, 2014 at 08:01 am
A global fraud study of more than 6,100 consumers across 20 countries revealed distrust among global consumers in retailers to protect their data. The new study, “Global Consumers: Concerned and Willing to Engage in the Battle Against Fraud,” is the second in a...
Categories: MarketingMarket Research
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Mon, Jul 21, 2014

iProspect Communicate2 approved as a GAP's certified partner

Posted by Adgully Bureau   Jul 21st, 2014 at 07:45 am
iProspect Communicate2, from the Dentsu Aegis Network, is entering into a strategic agreement with Google to become a Google Analytics™ Premium Certified Partner. Google Analytics™ Premium (GAP) offers deeper data insights and quick data processing, allowing...
Categories: MarketingMarket Research
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Cherie Blair launches Vodafone Connected Women Report 2014

Posted by Adgully Bureau   Jul 21st, 2014 at 06:45 am
The Vodafone Connected Women Report 2014, released today in India, has found that providing women with greater access to mobile phones and services could lead to a $29 billion increase in annual global productivity from 2020, as a result of greater female participation in the...
Categories: MarketingMarket Research
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Thu, Jun 26, 2014

India is fourth most economically confident country: Ipsos Study

Posted by Adgully Bureau   Jun 26th, 2014 at 08:15 am
According to a report by global research firm Ipsos, India’s economic confidence has got a major boost primarily due to a landslide victory of the business-friendly Government led by Narendra Modi, who has vowed to boost growth, control inflation and restore investor...
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US retailers top Indian markets with 30% brand share

Posted by Adgully Bureau   Jun 26th, 2014 at 08:01 am
The expanding retail footprint of global brands in India has been a major growth driver of retail real estate in the country. In an effort to map and analyze the spread of international retailers, CBRE recently undertook a research study of more than 300 prominent global...
Categories: MarketingMarket Research
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