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Mon, Jun 29, 2015

Digital influence to drive in-store retail sales: Study

Posted by Adgully Bureau   Jun 29th, 2015 at 01:30 am
Digital influences INR 60,000 Cr. of in-store retail sales in India • Digital influence is quite similar across age groups, and not just the younger population • Electronics and Apparel hold the highest digital influence • Digitally influenced consumers convert...
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Consumers in developing markets are 'Early Adopters' of new products: Study

Posted by Adgully Bureau   Jun 29th, 2015 at 01:20 am
Internet-related platforms are four of the top nine sources used for new product discovery. 23% of Generation Z and 21% of Millennial respondents want more premium-priced new items A new Nielsen Global Survey on new product innovation finds consumers in developing...
Categories: MarketingMarket Research
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MRSS India Announces Initial Public Offering

Posted by Adgully Bureau   Jun 29th, 2015 at 00:10 am
MRSS INDIA, a leading independent Market Research Agency in India announced a total initial public offering of Rs.1, 42, 80,000 at the issue price of Rs 12.75 each, the face value of the equity shares is Rs 10 each and minimum application size is Rs. 1, 27,500. The issue...
Categories: MarketingMarket Research
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Fri, Jun 26, 2015

NASSCOM and Hansa Cequity release research report on Analytic Maturity

Posted by Adgully Bureau   Jun 26th, 2015 at 00:49 am
To showcase how organisations are creating value by leveraging analytics across industries, The National Association of Software and Services Companies (NASSCOM) and Hansa Cequity today announced the release of a report on “Application, Innovation and Maturity of Indian...
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Thu, Jun 25, 2015

Ipsos Launches fast concept testing with optimization

Posted by Adgully Bureau   Jun 25th, 2015 at 07:15 am
Recognizing that clients need to innovate bigger and faster to keep up with today’s consumers, Ipsos InnoQuest is introducing fast concept testing with optimization. Inspired by client demand to get concept testing results faster, Ipsos InnoQuest’s new high-speed...
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Tue, Jun 23, 2015

Women in leadership: EY Study

Posted by Adgully Bureau   Jun 23rd, 2015 at 00:55 am
The largest, longest-lasting family businesses in the world are moving women further and doing so faster than their non-family counterparts. Why is this important? Because these businesses are the anchors of the world economy. Family businesses as a whole create an...
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Mon, Jun 22, 2015

Asian-American buying power to hit US$ 1 trillion by 2018: Study

Posted by Adgully Bureau   Jun 22nd, 2015 at 01:21 am
Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority. As part of Nielsen’s...
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Fri, Jun 19, 2015

Hansa Customer Equity raises Rs. 30 Cr from ASK Pravi

Posted by Adgully Bureau   Jun 19th, 2015 at 01:49 am
Hansa Customer Equity, which provides consulting services in Customer Strategy, Data Management, Analytics, Campaign Management, CRM & Digital Services to leading brands has raised Rs. 30 Crore from PE firm ASK Pravi to fund its next phase of growth. Hansa Cequity...
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Thu, Jun 18, 2015

Internet of things driving new era of “Living Services”: Study

Posted by Adgully Bureau   Jun 18th, 2015 at 01:47 am
Organizations will soon be creating a new wave of transformative digital services driven by the convergence of the Internet of Things (IoT) and shifting consumer expectations, finds a new report from Accenture(NYSE: ACN). The report, titled “The Era of Living...
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Fri, Jun 12, 2015

MRSS India makes Senior Appointment for Sensory Research

Posted by Adgully Bureau   Jun 12th, 2015 at 01:01 am
MRSS India today announced the appointment of Ms Swati Sawant as the new Vice President who brings with her 20 years experience in sensory science and sensorial research at P&G. Swati’s core competence stems from her robust experience in Sensory Panel...
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