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Wed, Feb 03, 2016

93% of the time is spent on videos in Hindi & regional languages: EY report

Posted by Adgully Bureau   Feb 3rd, 2016 at 01:03 am
The Indian digital media segment is set for disruption with growth expected to reach Rs 20,000 crore by 2020, with digital ad spend expected to grow at 23-28 per cent. This was revealed in EY’s report titled ‘Future of digital content consumption in...
Categories: MarketingMarket Research
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Tue, Jan 19, 2016

India’s AdEx to witness 15.5% surge in 2016: GroupM

Posted by Adgully Bureau   Jan 19th, 2016 at 13:11 pm
As per the ‘This Year Next Year’ report, India’s advertising investment is expected to reach an estimated Rs 57,486 crore in 2016 GroupM today released its biannual advertising expenditure futures report, ‘This Year Next Year’ (TYNY),...
Categories: MarketingMarket Research
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Wed, Dec 23, 2015

Media and Entertainment Sector Outlook 2016

Posted by Adgully Bureau   Dec 23rd, 2015 at 02:11 am
Media and Entertainment sector has evolved over a period of time and even though it has many sub segments, the industry overall is growing at a fast pace. Certain segments of this sector have grown exponentially whereas other have grown at a steady pace. This sector is...
Categories: MarketingMarket Research
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Fri, Dec 11, 2015

Interbrand Releases 2015 Best Indian Brands Report

Posted by Adgully Bureau   Dec 11th, 2015 at 02:41 am
Interbrand India, part of the Omnicom Group, has released its 2015 Best Indian Brands Report, the definitive guide to the Top 30 brands in India. This is the third edition of Best Indian Brands, which has been identifying the best performing Indian brands since 2013. This...
Categories: MarketingMarket Research
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Tue, Dec 08, 2015

Magna Global Forecasts India Advertising Revenues to grow +16.3% in 2015

Posted by Adgully Bureau   Dec 8th, 2015 at 04:04 am
In its latest report on the global advertising marketplace, MAGNA GLOBAL estimates that media owner advertising revenues grew by +3.2% in 2015 to $503 billion. This is lower than the previous forecast (+3.9% in June 2015) and represents a slowdown compared to the 2014 growth...
Categories: MarketingMarket Research
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Thu, Dec 03, 2015

Indians 2nd Most Ignorant Population in the World: Ipsos Study

Posted by Adgully Bureau   Dec 3rd, 2015 at 02:17 am
India receive the dubious honour of being 2nd most inaccurate in their perceptions on some key issues and features of the population in the country, according to Perils of Perception survey conducted by global research major Ipsos. In India we get a lot of things very...
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Tue, Nov 10, 2015

Smartphone owners increasingly obsessed with their devices: Deloitte Study

Posted by Adgully Bureau   Nov 10th, 2015 at 02:11 am
For most Smartphone owners in India, checking their phones is one of the first and last things they do in a day, according to the third Mobile Consumer report from Deloitte, a professional services firm. The Deloitte Global Mobile Consumer Survey, 2015 analyses the mobile...
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Mon, Nov 09, 2015

Woo Tops the List of Top 10 Dating Apps: IMRB

Posted by Adgully Bureau   Nov 9th, 2015 at 01:46 am
Scanning of prospective groom/bride by the respective parents is increasingly being considered old fashioned and mundane. With advent of dating apps in India, people have now started to taste the fun it brings in with it and seem to enjoy the thrill and excitement these apps...
Categories: MarketingMarket Research
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Hansa Cequity joins Adobe Solution Partner Program

Posted by Adgully Bureau   Nov 9th, 2015 at 00:37 am
Hansa Cequity, India’s first customer marketing company will now work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers. Hansa Cequity, India’s first customer marketing company...
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Thu, Nov 05, 2015

Iding the Indian Consumer: IMRB STUDY

Posted by Adgully Bureau   Nov 5th, 2015 at 15:51 pm
Iding the Indian Consumer, Part I Iding the Indian Consumer, A three part series from TGI (A syndicated by IMRB International) What Makes Them Tick? According to the calculations of the Department of Economic Analysis at Goldman Sachs, the five largest...
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