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Thu, Jul 21, 2016

DTH coverage spans 49.8% of rural India: Chrome Data Analytics survey

Posted by Adgully Bureau   Jul 21st, 2016 at 08:05 am
Chrome Data Analytics & Media has launched its proprietary Rural Establishment Survey (RES), a study covering consumer behaviour and habits in over 200,000 Indian villages. The survey holds direct actionables for brands and agencies to help target growth regions....
Categories: MarketingMarket Research
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Wed, Jun 22, 2016

Market Research Society of India appoints its first ever official media spokesperson

Posted by Adgully Bureau   Jun 22nd, 2016 at 18:50 pm
India’s revered and renowned association of Market Researchers, The Market Research Society of India (MRSI) held its 28th Annual general Meeting at MCA Mumbai. The report on the activities for 2015-16 was presented. The key plans for next couple of years announced...
Categories: MarketingMarket Research
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Bengaluru emerges as the most musically inclined city in the country: Snapdeal report

Posted by Adgully Bureau   Jun 22nd, 2016 at 05:10 am
On the occasion of World Music Day, Snapdeal, India’s largest online marketplace revealed India’s musical inclinations through shopping trends of musical instruments across India in the first half of 2016. With 60% of the demand coming from metropolitan cities,...
Categories: MarketingMarket Research
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Flipkart, HCL, Ola among top companies on LinkedIn Top Attractors

Posted by Adgully Bureau   Jun 22nd, 2016 at 03:26 am
LinkedIn, the world’s largest professional network on the internet announced today the launch of the first-ever Top Attractors list, using exclusive LinkedIn data and examining the billions of actions of LinkedIn’s 433+ million members across the globe, to unveil...
Categories: MarketingMarket Research
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Fri, Jun 03, 2016

MullenLowe Group studies global moms and their $2.1 tn buying power

Posted by Adgully Bureau   Jun 3rd, 2016 at 09:02 am
To examine the similarities and differences of global motherhood as a means to better understand our developing world, Frank About Women by MullenLowe Group conducted a Global Motherhood Survey using proprietary online research in Spring 2016 in – Australia, China,...
Categories: MarketingMarket Research
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Wed, Jun 01, 2016

Luxury market in India estimated to soon cross $18.3 billion

Posted by Adgully Bureau   Jun 1st, 2016 at 11:17 am
Expenditure on luxury advertising will rise by 3.0 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising Expenditure Forecasts, published today. This acceleration will be driven by recovery in Asia and Eastern Europe after a...
Categories: MarketingMarket Research
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Thu, Apr 14, 2016

MRSS INDIA celebrates Founders day

Posted by Adgully Bureau   Apr 14th, 2016 at 00:46 am
MRSS INDIA the largest independent Market Research Agency celebrated their Annual Founder’s Day on 12th April’16. An annual event to celebrate the success of last financial year. This event also featured their Annual Awards Night for clients and the internal...
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Thu, Mar 24, 2016

Branded budget hotel chains driving growth of hotel bookings online - Google Travel Trends Report

Posted by Adgully Bureau   Mar 24th, 2016 at 00:07 am
In a report compiled by looking at the search trends for both domestic and international travel sector for the upcoming holiday season, Google India today revealed that in domestic hotel industry, branded budget hotel chains are driving the growth of hotel bookings online....
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Thu, Mar 17, 2016

OPPO hits a master stroke with ICC WT20 2016!

Posted by Adgully Bureau   Mar 17th, 2016 at 07:12 am
OPPO Mobiles, a leading global technology brand and the official global partner of ICC in the mobile category for four years has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, OPPO is bringing cricket fans...
Categories: MarketingLaunch PadMarket ResearchMediaDigital
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Wed, Mar 16, 2016

Howzat for great Search content?

Posted by Adgully Bureau   Mar 16th, 2016 at 01:50 am
With the ICC World Twenty20 now in full swing, Google has launched two two new experimental features in Search to make keeping up with all the cricket news easier — fresh content directly from your favorite cricket players, personalities and commentators, and a new...
Categories: MarketingMarket Research
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