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Wed, May 15, 2013
Indians love Mobile Phones more than TV: InMobi study
Posted by Adgully Bureau May 15th, 2013 at 00:51 am
Bangalore-based InMobi, the largest independent mobile advertising network, today released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with...
Categories: Marketing, Market Research,
Tue, May 14, 2013
TAM fortifies its TV Panel Home Security Process; Gets Vigilance Desk
Posted by Adgully Bureau May 14th, 2013 at 08:05 am
TAM Media Research, industry’s centrally appointed, Television Audience Measurement cell , in a bid to further fortify its TV Panel Home Security process, has set up a dedicated desk for Vigilance, Investigation and Crime Detection. This desk will be chaired by Mr. Ravi...
Categories: Marketing, Market Research,
Fri, May 10, 2013
Comments on consultation paper on Guidelines mechanism for TV Rating Agencies extended
Posted by Adgully Bureau May 10th, 2013 at 06:01 am
The Telecom Regulatory Authority of India (TRAI) released a consultation paper on “Guidelines/Accreditation Mechanism for Television Rating Agencies in India” on 17th April, 2013, inviting written comments from the stakeholders by 9th May, 2013 and counter...
Categories: Marketing, Market Research,
Thu, May 09, 2013
BARC names Partho Dasgupta as its first CEO!
Posted by Adgully Bureau May 9th, 2013 at 08:01 am
BARC today confirmed the appointment of Partho Dasgupta as the first CEO of the company. Commenting on the development, Mr. Punit Goenka, MD & CEO-ZEE and Chairman-BARC, said “We are delighted to have Partho on board. BARC is moving ahead aggressively with its...
Categories: Marketing, Market Research,
Mon, May 06, 2013
Millward Brown names Surekha Poddar as MD, Mumbai
Posted by Adgully Bureau May 6th, 2013 at 07:45 am
Millward Brown, a global leader in brand, media and communications research, has announced the appointment of Surekha Poddar as Managing Director for its Mumbai operation.
In her new role, Surekha reports into recently appointed Managing Director of South Asia, Prasun...
Categories: Marketing, Market Research,
Wed, Apr 17, 2013
Ormax Media launches OWA; Forecast model for Hindi GEC launch viewership
Posted by Adgully Bureau Apr 17th, 2013 at 07:20 am
Media insights firm Ormax Media announced the launch of OWA, India’s first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average. The model forecasts the opening week average viewership of all weekday launches across six...
Categories: Marketing, Market Research,
Tue, Apr 16, 2013
CSK-MI game the buzziest; Sachin Tendulkar missing amongst top 5 players: MEC Study
Posted by Adgully Bureau Apr 16th, 2013 at 07:15 am
MEC, a leading media buying and planning agency and a founding partner of GroupM has released the first IPL social media update. Powered by GroupM’s Social Hub, the weekly update will present a succinct analysis of the social chatter around India’s biggest...
Fri, Apr 05, 2013
Indraksh EMM India appoints Pradeep Iyengar as President, Indian operations
Posted by Adgully Bureau Apr 5th, 2013 at 06:01 am
EMM, a leading global media management & media audit company has further increased its establishment & commitment to the Indian operations by bringing on board media veteran Pradeep Iyengar as its President for the Indian operations. Pradeep has over 17 years of hands...
Categories: Marketing, Market Research,
Thu, Apr 04, 2013
Beer, dominant alcoholic drink among urban young: Online survey
Posted by Adgully Bureau Apr 4th, 2013 at 08:12 am
One third of the Internet users in India above 25 years age consume alcohol, with a majority of them preferring beer over any other alcoholic drink, reveals a research conducted Qilo, a new age marketing communications consultancy and Juxt, the leading online research-based...
Categories: Marketing, Market Research,
Fri, Mar 22, 2013
Avg. IPL 6 TV Ratings to be 3.9; 2.6% surge over 2012: MEC- Meritus forecast
Posted by Adgully Bureau Mar 22nd, 2013 at 07:30 am
MEC, a leading media buying and planning agency and a founding partner of GroupM, announced the findings of their IPL TV Rating Estimation Study. Now in its fifth edition, the study has come to be the definitive barometer to gauge expectations around the blockbuster event. A...
Categories: Marketing, Market Research,
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