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Tue, Jul 28, 2015

RainMan launches product on marketing scenario planner

Posted by Adgully Bureau   Jul 28th, 2015 at 00:31 am
Marketing analytic insights can now be put in action on a continuous period, by capturing the market dynamics. Marketing analytics powerhouse, RainMan consulting has announced the launch of its web enabled scenario planner product called “RainBoard”, that will...
Categories: MarketingMarket ResearchMedia


Mon, Jul 20, 2015

IMRB adds new dimensions to MR

Posted by Adgully Bureau   Jul 20th, 2015 at 13:39 pm
IMRB TGI (Target Group Index) data for Wave 1, 2015 would be announced soon. Quite a few interesting and impactful changes have been brought forth in areas covered and methodology this time around. These changes have been brought about keeping in mind the changing media...
Categories: MarketingMarket Research


Fri, Jul 17, 2015

Kantar Worldpanel ComTech adds India to Country Coverage

Posted by Adgully Bureau   Jul 17th, 2015 at 00:20 am
Kantar Worldpanel ComTech, the global leader in mobile and technology panel research, today announced the company has further expanded its research coverage with the launch of a new consumer panel in India this month. Consisting of more than 20,000 individual consumers, the...
Categories: MarketingMarket Research


Wed, Jul 15, 2015

ASSOCHAM Suggestions to Ministry of Commerce and Industry on "FDI policy on e-commerce sector"

Posted by Adgully Bureau   Jul 15th, 2015 at 09:10 am
E-commerce industry has seen lot of action in the last couple of years. As the sector grows, new players enter into the market and broaden the e-commerce horizon. As more and more and players foray into the segment, it battles its own set of problems. The industry has been...
Categories: MarketingMarket Research


Wed, Jul 08, 2015

Ipsos ProductQuest to use neuroscience for deeper insights!

Posted by Adgully Bureau   Jul 8th, 2015 at 01:10 am
Ipsos ProductQuest is uncovering deeper insights into how consumers really feel about products by integrating Implicit Reaction Time (IRTTM) into their product evaluations. By using this advanced neuroscience approach, Ipsos ProductQuest is able to provide clients with a...
Categories: MarketingMarket Research


India Inc stares at another forgettable quarter: CRISIL

Posted by Adgully Bureau   Jul 8th, 2015 at 01:01 am
CRISIL Research, India’s largest independent and integrated research house, expects India Inc. results for the quarter ended June 30, 2015, to disappoint as soft commodity prices, weak growth in investment-linked sectors, and subdued rural demand restrict...
Categories: MarketingMarket Research


Fri, Jul 03, 2015

48% of family businesses boast women's presence on the board: Study

Posted by Adgully Bureau   Jul 3rd, 2015 at 01:01 am
A new report by Coutts & Co, entitled ‘Dedication – Portraits of Women in Family Business’, reveals the top factors that women should take into consideration when working for a family business. According to research by Coutts, family businesses...
Categories: MarketingMarket Research


Thu, Jul 02, 2015

Female millennials set to play a critical part in financial services: PWC Study

Posted by Adgully Bureau   Jul 2nd, 2015 at 07:30 am
Female millennials are set to play a critical part in future FS growth. With many organisations still finding it difficult to root out aspects of their culture which could lead to excessive risk-taking or regulatory breaches, attracting more women at all levels of the...
Categories: MarketingMarket Research


Suzuki two- wheelers on a steady growth path

Posted by Adgully Bureau   Jul 2nd, 2015 at 00:25 am
Records 32% increase in sales during June 2015 Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s leading two-wheeler manufacturer Suzuki Motor Corporation, registered a 32 % increase in their June 2015 sales figures as compared to June 2014....
Categories: MarketingMarket Research


Mon, Jun 29, 2015

Digital influence to drive in-store retail sales: Study

Posted by Adgully Bureau   Jun 29th, 2015 at 01:30 am
Digital influences INR 60,000 Cr. of in-store retail sales in India • Digital influence is quite similar across age groups, and not just the younger population • Electronics and Apparel hold the highest digital influence • Digitally influenced consumers convert...
Categories: MarketingMarket Research


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