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Fri, Oct 31, 2014

Online revenue sales set the cash registers ringing for India’s e-tailers

Posted by Adgully Bureau   Oct 31st, 2014 at 08:01 am
Spire Research and Consulting, a leading market research consultancy, today announced the launch of its quarterly White Paper, ‘India’s E-Tailing Industry –Seller’s Perspective’ 2014 at New Delhi. The report theme was based on the current trend...
Categories: MarketingMarket Research
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Thu, Oct 30, 2014

Tech and Telecom Firms Regain Lost Ground in Ranking, highlights BCG Report

Posted by Adgully Bureau   Oct 30th, 2014 at 07:45 am
In the 2014 list of most innovative companies released recently by The Boston Consulting Group (BCG), technology and telecommunications companies once again lead the pack, holding down all of the top 5 spots in 2014, 7 of the top 10, and 21 of the top 50—the most since...
Categories: MarketingMarket Research
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Wed, Oct 29, 2014

American Express Global Customer Service Barometer released

Posted by Adgully Bureau   Oct 29th, 2014 at 06:45 am
Businesses in India can reap the most rewards by providing excellent service, as 78% of consumers have spent more with a company because of history of positive customer service experiences, according to the findings of the American Express® Global Customer Service...
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Mon, Oct 20, 2014

Kantar Media partners with Mindshare

Posted by Adgully Bureau   Oct 20th, 2014 at 08:01 am
Kantar Media & Mindshare partnered together on a recent study to demonstrate that programme related tweets lead to an increase in TV audience in an example of ‘Horizontality in Action’. Study shows Twitter has some form of positive causation in 11% of episodes...
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Thu, Oct 16, 2014

Ipsos study reveals India as ‘Happiest Nation’ in APAC

Posted by Adgully Bureau   Oct 16th, 2014 at 07:30 am
The latest study conducted by Ipsos APAC and Toluna, reveals that Asia Pacific remains a highly happy place, with a vast majority of its citizens saying they feel happy or very happy. India in particular, shows particularly high happiness scores, with 91% happy overall (very...
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Mon, Oct 13, 2014

Nissan named one of the best global brands for 2014

Posted by Adgully Bureau   Oct 13th, 2014 at 07:30 am
Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 56, up from 65 in 2013. The study cited the strength of...
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Fri, Oct 10, 2014

Apple and Google tops Interbrand's Best Global Brands ranking

Posted by Adgully Bureau   Oct 10th, 2014 at 08:01 am
For the second year in a row, Apple and Google claim the top positions on Interbrand's Best Global Brands ranking. Valued at USD $118.9 billion, Apple (#1) increased its brand value by 21 percent. Google (#2), valued at $107.43 billion, increased its brand value by 15...
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Wed, Oct 08, 2014

Interactive Television Releases Its CAM (Cinema Audit & Monitoring) Report August 2014

Posted by Adgully Bureau   Oct 8th, 2014 at 07:45 am
Interactive Television, a unit of WPP, the integrated entertainment and retail marketing company in collaboration with IPSOS-MEDIA CT released the CAM report August 2014 (Detailed trends and tracker for the movie Singham Returns). CAM report by Interactive Television is an...
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Tue, Oct 07, 2014

Festival Season Demand Fuel Growth, Making India Most Optimistic Country in the World: Ipsos Study

Posted by Adgully Bureau   Oct 7th, 2014 at 08:01 am
India continues to be the most optimistic country in the world with 61 percent Indians expecting that its economy will be stronger in the next six months due to boost in consumer spending during the ongoing festival season fueling growth, according to a report by global...
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Mon, Sep 29, 2014

‘Confessions of a Traveler’ survey released by Groupon India

Posted by Adgully Bureau   Sep 29th, 2014 at 08:01 am
Indian consumers have been bitten hard by the travel bug this year, with most rushing to the hills and mountains during the peak summers of Northern India, or gearing up for the upcoming festive holidays. Inspired by this love and enthusiasm for travel, leading daily deals...
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Technology & Marketing Connect 2014-20th Nov


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