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Thu, Sep 18, 2014

MSLGROUP launches a Report on 'The Future of Business Citizenship'

Posted by Adgully Bureau   Sep 18th, 2014 at 07:01 am
A 17-country study of millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Undertaken by MSLGROUP, the strategic communications and engagement consultancy of PublicisGroupe, the study...
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Mon, Sep 15, 2014

Department of Information Technology, Govt. of Maharashtra Partners with BSNL-Dimension Data

Posted by Adgully Bureau   Sep 15th, 2014 at 07:01 am
The Department of Information Technology, Govt. of Maharashtra (DIT, GoM) takes another giant leap to its already proven leadership in e-Governance by partnering with BSNL - Dimension Data to drive the Cloud Auto scale project in the State of Maharashtra. With this project,...
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MRSS India selects SMI Eye Tracking Glasses to map consumer behaviour

Posted by Adgully Bureau   Sep 15th, 2014 at 05:45 am
MRSS INDIA, the Independent Full Service Market Research Firm and pioneers in digital research has selected SMI eye tracking glasses for its research studies. The 60Hz eye tracking glasses, a creation of SMI to understand purchase behaviour, website refinements and ad...
Categories: MarketingMarket Research
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Wed, Sep 10, 2014

90% SMEs in India Choose Cloud Solutions to Run Simpler

Posted by Adgully Bureau   Sep 10th, 2014 at 08:01 am
With the total addressable market expected to grow to $88 billion by 2017, Indian SMEs look for cloud, analytics and mobile solutions to improve operations and become more efficient, cites Circle Research Global Report sponsored by SAP SE (NYSE: SAP). In order to help SMEs...
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Mon, Sep 08, 2014

E-commerce ad-spends expected to go up this festive season: ASSOCHAM

Posted by Adgully Bureau   Sep 8th, 2014 at 06:15 am
The Associated Chambers of Commerce and Industry of India (ASSOCHAM) announced their 2014 report which says that the corporates are planning to spend about 25-30% on advertising in this festive season as compared to the last year in consumer durables, electronics and auto...
Categories: MarketingMarket Research
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Fri, Sep 05, 2014

Online advertising market to touch Rs3,575 cr: Report

Posted by Adgully Bureau   Sep 5th, 2014 at 06:45 am
The online advertising market in India is projected to reach Rs3,575 crore by March 2015, a 30-per cent rise from Rs2,750 crore posted as of March 2014, according to a study titled ‘Digital Advertising in India’, jointly conducted by the Internet and Mobile...
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Thu, Sep 04, 2014

M2M market may reach US$66bn by 2019 forecasts Ovum

Posted by Adgully Bureau   Sep 4th, 2014 at 07:01 am
Telcos need to better flaunt their ability to transport, collect and aggregate large amounts of information to grasp a bigger share of the rising machine-to-machine (M2M) opportunity, says Ovum. The latest forecast from the world’s largest telecom analyst firm projects...
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Wed, Aug 27, 2014

Millward Brown acquires research firm InsightExpress in the US

Posted by Adgully Bureau   Aug 27th, 2014 at 08:01 am
WPP announces that its wholly-owned operating company, Millward Brown, a global leader in brand, media and communications research, has acquired InsightExpress, Inc., a provider of media analytics and marketing accountability solutions in the United States. InsightExpress...
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GroupM agrees to acquire digital search marketing agency Keyade in France

Posted by Adgully Bureau   Aug 27th, 2014 at 07:45 am
WPP announces that its wholly-owned operating company GroupM, WPP's global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France. Founded in 2006 and employing around 75 people in Paris and Dubai, the agency...
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Tue, Aug 26, 2014

Vodafone launches second 'M2M Adoption Barometer’ report

Posted by Adgully Bureau   Aug 26th, 2014 at 07:01 am
Vodafone Group published its second annual ‘M2M Adoption Barometer’, a global survey of the machine-to-machine (M2M) market, which finds that companies in Asia Pacific were among the leaders in M2M adoption globally. In 2014, 27% of AMAP based companies on average...
Categories: MarketingMarket Research
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