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Thu, Apr 14, 2016

MRSS INDIA celebrates Founders day

Posted by Adgully Bureau   Apr 14th, 2016 at 00:46 am
MRSS INDIA the largest independent Market Research Agency celebrated their Annual Founder’s Day on 12th April’16. An annual event to celebrate the success of last financial year. This event also featured their Annual Awards Night for clients and the internal...
Categories: MarketingMarket Research
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Thu, Mar 24, 2016

Branded budget hotel chains driving growth of hotel bookings online - Google Travel Trends Report

Posted by Adgully Bureau   Mar 24th, 2016 at 00:07 am
In a report compiled by looking at the search trends for both domestic and international travel sector for the upcoming holiday season, Google India today revealed that in domestic hotel industry, branded budget hotel chains are driving the growth of hotel bookings online....
Categories: MarketingMarket Research
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Thu, Mar 17, 2016

OPPO hits a master stroke with ICC WT20 2016!

Posted by Adgully Bureau   Mar 17th, 2016 at 07:12 am
OPPO Mobiles, a leading global technology brand and the official global partner of ICC in the mobile category for four years has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, OPPO is bringing cricket fans...
Categories: MarketingLaunch PadMarket ResearchMediaDigital
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Wed, Mar 16, 2016

Howzat for great Search content?

Posted by Adgully Bureau   Mar 16th, 2016 at 01:50 am
With the ICC World Twenty20 now in full swing, Google has launched two two new experimental features in Search to make keeping up with all the cricket news easier — fresh content directly from your favorite cricket players, personalities and commentators, and a new...
Categories: MarketingMarket Research
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Wed, Mar 09, 2016

Women users outpace men on ‘time spent’ on Google Search

Posted by Adgully Bureau   Mar 9th, 2016 at 09:48 am
Reflecting on the success of the various initiatives to get Indian women online, Google, on the occasion of Women’s Day announced that there has been a significant growth in internet usage by women users who are now spending more time on Google search than men. ...
Categories: MarketingMarket Research
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Thu, Mar 03, 2016

Samsung Mobiles is India’s Most Trusted Brand; Sony ranks 2nd, LG is at 3rd

Posted by Adgully Bureau   Mar 3rd, 2016 at 07:01 am
India’s much awaited trust decoder, The Brand Trust Report 2016, a study measuring the primary attributes of trust held in brands has been released. Samsung Mobiles has been ranked as India’s Most Trusted Brand of 2016. From the consumer electronics segment, Sony...
Categories: Market ResearchMarketing
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Sat, Feb 27, 2016

Mobile growth shaping India’s internet usage – Google India report

Posted by Adgully Bureau   Feb 27th, 2016 at 04:33 am
Outlining the key consumer trends based on the enormity of the impact of smartphones across Industries, Google India has put out a report which captures the incredible pace of Internet growth that India is witnessing. The report captures how mobile is influencing and in many...
Categories: MarketingMarket Research
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Wed, Feb 03, 2016

93% of the time is spent on videos in Hindi & regional languages: EY report

Posted by Adgully Bureau   Feb 3rd, 2016 at 01:03 am
The Indian digital media segment is set for disruption with growth expected to reach Rs 20,000 crore by 2020, with digital ad spend expected to grow at 23-28 per cent. This was revealed in EY’s report titled ‘Future of digital content consumption in...
Categories: MarketingMarket Research
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Tue, Jan 19, 2016

India’s AdEx to witness 15.5% surge in 2016: GroupM

Posted by Adgully Bureau   Jan 19th, 2016 at 13:11 pm
As per the ‘This Year Next Year’ report, India’s advertising investment is expected to reach an estimated Rs 57,486 crore in 2016 GroupM today released its biannual advertising expenditure futures report, ‘This Year Next Year’ (TYNY),...
Categories: MarketingMarket Research
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Wed, Dec 23, 2015

Media and Entertainment Sector Outlook 2016

Posted by Adgully Bureau   Dec 23rd, 2015 at 02:11 am
Media and Entertainment sector has evolved over a period of time and even though it has many sub segments, the industry overall is growing at a fast pace. Certain segments of this sector have grown exponentially whereas other have grown at a steady pace. This sector is...
Categories: MarketingMarket Research
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