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Mon, Dec 15, 2014

CII- IMRB jointly unveils ‘Bengal Bioscope'

Posted by Adgully Bureau   Dec 15th, 2014 at 06:01 am
CII has partnered with IMRB International conducting a study on Bengali film industry that focuses on understanding the emerging business models, importance of internet and innovative viewer engagement methods that are vital for the growth of the industry. As a part of...
Categories: MarketingMarket Research
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Tue, Dec 09, 2014

Mobile is the main driver of global ad-spend growth; ZO study

Posted by Adgully Bureau   Dec 9th, 2014 at 08:15 am
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts,...
Categories: MarketingMarket Research
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Tue, Dec 02, 2014

Ag Voice | The Future of Mobile Search and Discovery

Posted by Adgully Bureau   Dec 2nd, 2014 at 08:30 am
In just the last couple of years, smartphones have influenced the ways we search and shop on the go. From finding the nearest store, to getting the latest deals, locating food and coffee shops or buying movie tickets, mobile is fast emerging as the preferred means of search....
Categories: MarketingMarket Research
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Tue, Nov 25, 2014

Indian Textile Industry Poised To Cross $500 Billion By 2025

Posted by Adgully Bureau   Nov 25th, 2014 at 07:30 am
If the Indian textile industry takes the right steps and gets adequate policy support from the government, it could add another $400 billion by 2025 to its present size of $108 billion. This will also catalyse another 35 million jobs and $200 billion of investments, notes an...
Categories: MarketingMarket Research
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Mon, Nov 17, 2014

WMC’ 14 | Research Summit takes a look @ changing dynamics of research!

Posted by Adgully Bureau   Nov 17th, 2014 at 07:01 am
A full packed three day conference, World Marketing Congress 2014, (WMC’14) celebrated the theme; Looking forward, looking back: drawing on the past to shape the future of marketing this year at Mumbai’s Taj Lands End from 13th November to 15th November...
Categories: EventsMarketingMarket Research
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Thu, Nov 13, 2014

‘Culturalisation’ key to engagement; Y&R’s Generation Asia 2014

Posted by Adgully Bureau   Nov 13th, 2014 at 07:45 am
Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014 pan-regional research. This year’s...
Categories: MarketingMarket Research
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Tue, Nov 11, 2014

Interactive Television Releases Its CAM Report September 2014

Posted by Adgully Bureau   Nov 11th, 2014 at 08:01 am
Interactive Television, a unit of WPP, India’s only integrated entertainment and retail marketing company in collaboration with IPSOS-MEDIA CT released the CAM report September 2014 (Detailed trends and tracker for the movie Finding Fanny). CAM report by Interactive...
Categories: MarketingMarket Research
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Thu, Nov 06, 2014

Jyoti Malladi appointed as ED & Head of Ipsos ASI, India Business

Posted by Adgully Bureau   Nov 6th, 2014 at 07:45 am
Jyoti Malladi has been appointed as Executive Director and Head of Ipsos ASI, India business with effect from 3rd November, 2014. She will be based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos Research Pvt. Ltd. Jyoti is a dynamic...
Categories: MarketingMarket Research
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India trails digital marketing performance trends of mature markets: Adobe Study

Posted by Adgully Bureau   Nov 6th, 2014 at 07:30 am
New research from Adobe and CMO Council has revealed that India has emerged as one of the digital marketing performance leaders in the APAC region after Australia. The annual study that measures digital marketing performance on four key parameters – mindset,...
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Wed, Nov 05, 2014

40% Mobile Apps not safe for handling data: Indusface Mobile Application Security Survey

Posted by Adgully Bureau   Nov 5th, 2014 at 08:01 am
Indusface, an application security solutions providers for web and mobile applications, recently conducted a survey on the 'State of Mobile Application Security in India' across a set of enterprises where it found that as much as 40% of mobile application...
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