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Wed, Aug 27, 2014

Millward Brown acquires research firm InsightExpress in the US

Posted by Adgully Bureau   Aug 27th, 2014 at 08:01 am
WPP announces that its wholly-owned operating company, Millward Brown, a global leader in brand, media and communications research, has acquired InsightExpress, Inc., a provider of media analytics and marketing accountability solutions in the United States. InsightExpress...
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GroupM agrees to acquire digital search marketing agency Keyade in France

Posted by Adgully Bureau   Aug 27th, 2014 at 07:45 am
WPP announces that its wholly-owned operating company GroupM, WPP's global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France. Founded in 2006 and employing around 75 people in Paris and Dubai, the agency...
Categories: MarketingMarket Research
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Tue, Aug 26, 2014

Vodafone launches second 'M2M Adoption Barometerí report

Posted by Adgully Bureau   Aug 26th, 2014 at 07:01 am
Vodafone Group published its second annual ‘M2M Adoption Barometer’, a global survey of the machine-to-machine (M2M) market, which finds that companies in Asia Pacific were among the leaders in M2M adoption globally. In 2014, 27% of AMAP based companies on average...
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Thu, Aug 21, 2014

Indians prefer making in-app purchases from mobile messaging apps:InMobi

Posted by Adgully Bureau   Aug 21st, 2014 at 07:20 am
A-first-of-its-kind study conducted by InMobi, the independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in India has shown that Indians prefer price points that range between INR71 and INR129 for making in-app...
Categories: MarketingMarket Research
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Wed, Aug 20, 2014

HDFC Bank Named Indiaís Most Valuable Brand In BrandZ Ranking, As Service Sector Brands Dominate

Posted by Adgully Bureau   Aug 20th, 2014 at 08:01 am
According to the first ever BrandZ Top 50 Most Valuable Indian Brands ranking announced today, the combined Brand Value of all the brands in the ranking is almost $70bn. HDFC Bank is India’s most valuable brand, with a value of $9.4bn. Carried out by marketing and brand...
Categories: MarketingMarket Research
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Thu, Aug 14, 2014

M&E sector fraud risks up by 56% in two years: E&Y survey

Posted by Adgully Bureau   Aug 14th, 2014 at 08:01 am
As per a survey conducted by Ernst & Young, 56% of respondents say the Indian Media & Entertainment (M&E) industry witnessed an explosive rise in fraud-related cases over the last two years, states EY’s M&E Fraud Survey 2014 released today. One out of...
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Tue, Aug 12, 2014

Aldrin Stephen Luiz Appointed Head of Ipsos MediaCT India Business

Posted by Adgully Bureau   Aug 12th, 2014 at 07:30 am
Aldrin Stephen Luiz has been appointed as Executive Director and Head of Ipsos MediaCT, India business with effect from 1 August, 2014. He will be based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos in India. Aldrin is a seasoned...
Categories: MarketingMarket Research
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BrandZ to launch Top 50 Most Valuable Indian Brands

Posted by Adgully Bureau   Aug 12th, 2014 at 06:15 am
Global research agency Millward Brown, a leader in brand, media and communications research, announces the BrandZ™ Top 50 Most Valuable Indian Brands 2014 will launch on August 19, 2014. Commissioned by WPP and carried out by Millward Brown, BrandZ™...
Categories: MarketingMarket Research
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Wed, Jul 30, 2014

Amit Adarkar appointed as Managing Director of Ipsos in India

Posted by Adgully Bureau   Jul 30th, 2014 at 08:15 am
Amit Adarkar has been appointed the new Country Manager and Managing Director of Ipsos in India with effect from first week of September 2014. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos. Mick...
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Mon, Jul 28, 2014

Global consumers donít trust retailers with securing their data: Study

Posted by Adgully Bureau   Jul 28th, 2014 at 08:01 am
A global fraud study of more than 6,100 consumers across 20 countries revealed distrust among global consumers in retailers to protect their data. The new study, “Global Consumers: Concerned and Willing to Engage in the Battle Against Fraud,” is the second in a...
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