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Mon, Mar 30, 2015

HT Media claims strong gains in all markets in IRS 2014

Posted by Adgully Bureau   Mar 30th, 2015 at 08:31 am
IRS 2014 revalidates that all HT Media publications have made strong progress in all their key markets over IRS 2013. With this, Hindustan has reaffirmed its position as the No 2 newspaper of the country and HT as the No 1 newspaper of Delhi NCR. HT further strengthened its...
Categories: MarketingMarket Research


Fri, Mar 27, 2015

EY-LAIFC Report calls for single-window clearance to boost film tourism

Posted by Adgully Bureau   Mar 27th, 2015 at 07:30 am
For India to emerge as a film-friendly destination, implementation of single-window clearance is the need of the hour, recommends EY-LAIFC (LA India Film Council) report titled ‘Unleashing the power of film tourism: the first step’ launched at FICCI Frames here...
Categories: MarketingMarket Research


Wed, Mar 11, 2015

Social TV has better audience, Nielsen Research

Posted by Adgully Bureau   Mar 11th, 2015 at 08:10 am
Nielsen, a global information and measurement company, today released findings that demonstrate that Twitter activity around the live airings of TV programs is indicative of general audiences’ engagement with those programs. The Nielsen study offered the...
Categories: MarketingMarket Research


Mon, Mar 02, 2015

ZEE Entertainment engages world's leading brand consultancy Interbrand for its Corporate Brand Valuation Study

Posted by Adgully Bureau   Mar 2nd, 2015 at 07:01 am
ZEE Entertainment Enterprises Ltd. is the pioneer and one of the largest media and entertainment conglomerates in the industry. Going forward, the brand clearly envisages itself as a global media powerhouse which caters to a dynamic cosmopolitan population. With this blurring...
Categories: MarketingMarket Research


Wed, Feb 25, 2015

Dyn Consumer Survey - Indian users' rank 2nd globally on online shopping through mobile devices

Posted by Adgully Bureau   Feb 25th, 2015 at 07:01 am
Dyn surveyed more than 1,400 consumers across 11 countries in North America, EMEA and APAC to understand their shopping preferences, what they’re expecting – and experiencing. The report details the state of online shopping, impact of slow websites and security...
Categories: MarketingMarket Research


Mon, Feb 23, 2015

The Gunn Report 2014: OMD Agency Network of the Year

Posted by Adgully Bureau   Feb 23rd, 2015 at 07:30 am
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has released its 2014 Media Report, summarising the overall media performance in the year January to December 2014 based on the results of the most important global, regional...
Categories: MarketingMarket Research


Fri, Feb 20, 2015

Around 90% of Indian brands to spend up to 15% of their annual marketing budget exclusively on social media: EY Study

Posted by Adgully Bureau   Feb 20th, 2015 at 06:30 am
Companies and brands have significantly increased their social media spends even as they find it challenging to measure the effectiveness of their social media engagements according to EY’s second annual Social Media Marketing India Trends Study. The study analyses...
Categories: MarketingMarket Research


Mon, Feb 16, 2015

Madison IES new case study - Renault Dealer Convention. Macau

Posted by Adgully Bureau   Feb 16th, 2015 at 06:45 am
Renault India, in order to celebrate the achievements of the year gone by, organized the Renault Dealer Conference from Jan. 14 to 16 at Sheraton, Macau. Madison IES which won the pitch for the event after competing with multiple agencies was mandated to conceptualize and...
Categories: MarketingMarket Research


Fri, Feb 13, 2015

WPP picks 15.45% equity in comScore!

Posted by Adgully Bureau   Feb 13th, 2015 at 00:56 am
WPP announces that Kantar, its wholly-owned data investment management arm, has entered into a strategic global alliance with comScore, Inc, the US-based internet audience measurement company. The alliance, which covers territories outside the US, is designed to deliver world...
Categories: MarketingMarket Research


Mon, Feb 09, 2015

Coca-Cola's Facebook Story

Posted by Adgully Bureau   Feb 9th, 2015 at 07:01 am
Coca-Cola is the leading beverage company in India, with an unmatched portfolio of beverages. It owns brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza and Minute Maid. It distributes them through a network of over 2 million outlets in India. Their...
Categories: MarketingMarket Research


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