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Wed, Jul 30, 2014

Amit Adarkar appointed as Managing Director of Ipsos in India

Posted by Adgully Bureau   Jul 30th, 2014 at 08:15 am
Amit Adarkar has been appointed the new Country Manager and Managing Director of Ipsos in India with effect from first week of September 2014. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos. Mick...
Categories: MarketingMarket Research
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Mon, Jul 28, 2014

Global consumers donít trust retailers with securing their data: Study

Posted by Adgully Bureau   Jul 28th, 2014 at 08:01 am
A global fraud study of more than 6,100 consumers across 20 countries revealed distrust among global consumers in retailers to protect their data. The new study, “Global Consumers: Concerned and Willing to Engage in the Battle Against Fraud,” is the second in a...
Categories: MarketingMarket Research
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Mon, Jul 21, 2014

iProspect Communicate2 approved as a GAP's certified partner

Posted by Adgully Bureau   Jul 21st, 2014 at 07:45 am
iProspect Communicate2, from the Dentsu Aegis Network, is entering into a strategic agreement with Google to become a Google Analytics™ Premium Certified Partner. Google Analytics™ Premium (GAP) offers deeper data insights and quick data processing, allowing...
Categories: MarketingMarket Research
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Cherie Blair launches Vodafone Connected Women Report 2014

Posted by Adgully Bureau   Jul 21st, 2014 at 06:45 am
The Vodafone Connected Women Report 2014, released today in India, has found that providing women with greater access to mobile phones and services could lead to a $29 billion increase in annual global productivity from 2020, as a result of greater female participation in the...
Categories: MarketingMarket Research
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Thu, Jun 26, 2014

India is fourth most economically confident country: Ipsos Study

Posted by Adgully Bureau   Jun 26th, 2014 at 08:15 am
According to a report by global research firm Ipsos, India’s economic confidence has got a major boost primarily due to a landslide victory of the business-friendly Government led by Narendra Modi, who has vowed to boost growth, control inflation and restore investor...
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US retailers top Indian markets with 30% brand share

Posted by Adgully Bureau   Jun 26th, 2014 at 08:01 am
The expanding retail footprint of global brands in India has been a major growth driver of retail real estate in the country. In an effort to map and analyze the spread of international retailers, CBRE recently undertook a research study of more than 300 prominent global...
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Wed, Jun 25, 2014

Ormax Media launches content testing tool - Ormax Xpressive

Posted by Adgully Bureau   Jun 25th, 2014 at 07:30 am
Media insights firm Ormax Media have announced the launch of Ormax Xpressive, an automated facial coding based content testing tool. The product is powered by Europe-based RealEyes, a global thought leader in facial coding services. Ormax Xpressive can be used by media...
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Thu, Jun 19, 2014

Indian Football fans not holding budget to watch World Cup

Posted by Adgully Bureau   Jun 19th, 2014 at 06:30 am
As FIFA World Cup fever heats up, travel search site Wego, takes a look at what types of accommodation Indians are considering in Brazil. “Indians love their football and the whole country is rippled with excitement in anticipation of the first whistle to blow in...
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Wed, Jun 18, 2014

World Cup will help the global ad market grow by 5.4% in '14: Study

Posted by Adgully Bureau   Jun 18th, 2014 at 08:40 am
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, we predict that the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites,...
Categories: MarketingMarket Research
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Fri, Jun 13, 2014

"Smart phones are the digital Swiss knife for urban teens" says TCS Study

Posted by Adgully Bureau   Jun 13th, 2014 at 07:30 am
Commenting on the TCS GenY survey, Ajoy Mukherjee, Executive Vice President and Global Head HR said: Tomorrow’s professionals will be socially active, highly adaptable to new technologies and extremely aware of the world around them. Our annual survey of high-school...
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