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Mon, Oct 20, 2014

Kantar Media partners with Mindshare

Posted by Adgully Bureau   Oct 20th, 2014 at 08:01 am
Kantar Media & Mindshare partnered together on a recent study to demonstrate that programme related tweets lead to an increase in TV audience in an example of ‘Horizontality in Action’. Study shows Twitter has some form of positive causation in 11% of episodes...
Categories: MarketingMarket Research


Thu, Oct 16, 2014

Ipsos study reveals India as ‘Happiest Nation’ in APAC

Posted by Adgully Bureau   Oct 16th, 2014 at 07:30 am
The latest study conducted by Ipsos APAC and Toluna, reveals that Asia Pacific remains a highly happy place, with a vast majority of its citizens saying they feel happy or very happy. India in particular, shows particularly high happiness scores, with 91% happy overall (very...
Categories: MarketingMarket Research


Mon, Oct 13, 2014

Nissan named one of the best global brands for 2014

Posted by Adgully Bureau   Oct 13th, 2014 at 07:30 am
Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 56, up from 65 in 2013. The study cited the strength of...
Categories: MarketingMarket Research


Fri, Oct 10, 2014

Apple and Google tops Interbrand's Best Global Brands ranking

Posted by Adgully Bureau   Oct 10th, 2014 at 08:01 am
For the second year in a row, Apple and Google claim the top positions on Interbrand's Best Global Brands ranking. Valued at USD $118.9 billion, Apple (#1) increased its brand value by 21 percent. Google (#2), valued at $107.43 billion, increased its brand value by 15...
Categories: MarketingMarket Research


Wed, Oct 08, 2014

Interactive Television Releases Its CAM (Cinema Audit & Monitoring) Report August 2014

Posted by Adgully Bureau   Oct 8th, 2014 at 07:45 am
Interactive Television, a unit of WPP, the integrated entertainment and retail marketing company in collaboration with IPSOS-MEDIA CT released the CAM report August 2014 (Detailed trends and tracker for the movie Singham Returns). CAM report by Interactive Television is an...
Categories: MarketingMarket Research


Tue, Oct 07, 2014

Festival Season Demand Fuel Growth, Making India Most Optimistic Country in the World: Ipsos Study

Posted by Adgully Bureau   Oct 7th, 2014 at 08:01 am
India continues to be the most optimistic country in the world with 61 percent Indians expecting that its economy will be stronger in the next six months due to boost in consumer spending during the ongoing festival season fueling growth, according to a report by global...
Categories: MarketingMarket Research


Mon, Sep 29, 2014

‘Confessions of a Traveler’ survey released by Groupon India

Posted by Adgully Bureau   Sep 29th, 2014 at 08:01 am
Indian consumers have been bitten hard by the travel bug this year, with most rushing to the hills and mountains during the peak summers of Northern India, or gearing up for the upcoming festive holidays. Inspired by this love and enthusiasm for travel, leading daily deals...
Categories: MarketingMarket Research


Fri, Sep 26, 2014

India’s confidence in green & biobased products highest in global index: DuPont Study

Posted by Adgully Bureau   Sep 26th, 2014 at 08:15 am
The DuPont Green Living Survey: India, conducted by TNS Global, found that a majority of Indian consumers are familiar with green products, have confidence that green products are better for the environment, and feel that biobased ingredients enhance the desirability of a...
Categories: MarketingMarket Research


Thu, Sep 25, 2014

IAMAI launches India’s first Mobile Marketing Casebook

Posted by Adgully Bureau   Sep 25th, 2014 at 06:45 am
As a first from the mobile marketing industry in India, the Internet and Mobile Association of India (IAMAI), unveiled the Mobile Marketing Casebook, in association with media investment company - GroupM and Times Group’s internet & mobile venture - Times Internet...
Categories: MarketingMarket Research


CNBC and Burson-Marsteller reveal results of CNBC/Burson-Marsteller Corporate Perception Indicator

Posted by Adgully Bureau   Sep 25th, 2014 at 06:01 am
Today, CNBC and Burson-Marsteller unveiled the results of the CNBC/Burson-Marsteller Corporate Perception Indicator: A Global Survey from Main Street to the Executive Suite. Exclusively for this sweeping report, research firm Penn Schoen Berland surveyed more than 25,000...
Categories: MarketingMarket Research


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Technology & Marketing Connect 2014-20th Nov

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