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Tue, Apr 08, 2014

India’s economic confidence upbeat: Study

Posted by Adgully Bureau   Apr 8th, 2014 at 07:45 am
India’s economic confidence is on an upward swing due to falling inflation, appreciation of rupee and improving performance of industry and services sector which has boosted investor confidence, according to a report by global research firm Ipsos. According to the...
Categories: MarketingMarket Research
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Mon, Apr 07, 2014

Right education can change millions of lives in India: TRA

Posted by Adgully Bureau   Apr 7th, 2014 at 00:15 am
TRA, formerly known as the Trust Research Advisory, India's leading Actionable Insights Company has rolled out the largest study on India's Most Trusted Educational Institutes(MTEI) with an aim to offer novel insights for parents and students to make informed choices...
Categories: MarketingMarket Research
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Wed, Apr 02, 2014

Two wheeler sales surges ahead in Mar'14

Posted by Adgully Bureau   Apr 2nd, 2014 at 08:10 am
A mixed end to the year. Automobile sales volumes in March 2014 showed mixed trends—two-wheeler sales volumes grew at a handsome pace, commercial vehicle sales remained sluggish while passenger car sales volumes continued to be driven by new model launches. Key negative...
Categories: MarketingMarket Research
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Tue, Apr 01, 2014

Kantar and Twitter enters into a global partnership

Posted by Adgully Bureau   Apr 1st, 2014 at 01:10 am
Kantar and Twitter have entered an enhanced global partnership with agreement over 5 years. Under the program name “Data of Now,” both parties have agreed to collaborate on new research products in the areas of advertising effectiveness, consumer insight, brand...
Categories: MarketingMarket Research
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Thu, Mar 27, 2014

India can increase its economic welfare by 67%: Study

Posted by Adgully Bureau   Mar 27th, 2014 at 08:01 am
eBay India (www.ebay.in), India’s leading eCommerce marketplace, released the COMMERCE 3.0 report in Delhi today to showcase the impact of internet-enabled trade in the country. The report provides insights on how Indian merchants trade nationally and internationally...
Categories: MarketingMarket Research
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Tue, Mar 25, 2014

Brand valuation of TCS surged by 58%; valued at US$ 8.2bn

Posted by Adgully Bureau   Mar 25th, 2014 at 07:45 am
Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, has been recognised as the fastest growing IT Services brand globally by Brand Finance, the world’s leading brand valuation firm. Brand Finance...
Categories: MarketingMarket Research
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Tue, Mar 11, 2014

India remains happy, despite gloomy economic sentiments: Study

Posted by Adgully Bureau   Mar 11th, 2014 at 08:40 am
India is the second happiest country in the world despite gloomy economic sentiments, according to an online poll by global research company Ipsos. Eight in ten (84%) Indians reported they are largely happy, out of which 41 percent said they are very happy and 43% percent...
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Mon, Mar 10, 2014

Nielsen's Ex-MD Sarang Panchal acquires stake in MRSS India

Posted by Adgully Bureau   Mar 10th, 2014 at 07:20 am
Sarang Panchal has been appointed Chief Executive Officer at MRSS India. He would be spearheading MRSSIndia,the Indian arm of Majestic MRSS, Asia's largest full service, independent Market Research Institute. Panchal, who was previously the chief mentor of the company,...
Categories: MarketingMarket Research
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Fri, Mar 07, 2014

Will brand Kohli surge ahead of Dhoni?

Posted by Adgully Bureau   Mar 7th, 2014 at 08:01 am
With a new breed of contenders on the rise in the gentlemen’s sport, cricketer ViratKohli’s trust has seen a dramatic rise vis-à-vis Mahendra Singh Dhoni. A series of losses overseas for team India saw skipper M.S.Dhoni’s popularity taking a dip on...
Categories: MarketingMarket ResearchSports Marketing
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Thu, Mar 06, 2014

Sports marketing spends in India rose roughly two fold: Study

Posted by Adgully Bureau   Mar 6th, 2014 at 08:15 am
GroupM ESP, the Sports & Entertainment arm of GroupM, the world’s largest media investment planning company and SportzPower, India’s leading provider of sports business news and knowledge, have collaborated to bring the most comprehensive report on Sports...
Categories: MarketingMarket ResearchSports Marketing
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