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Fri, Jan 30, 2015

Ipsos reveals new study Study

Posted by Adgully Bureau   Jan 30th, 2015 at 07:30 am
A global Ipsos survey of Internet users has found that 87% Indians believe that affordable access to the internet should be a basic Human Right. The study also found that eight out ten (83%) Indian Internet users are more concerned today about online privacy than they were...
Categories: MarketingMarket Research
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Thu, Jan 29, 2015

Data Point: Messenger apps dominate mobile social

Posted by Adgully Bureau   Jan 29th, 2015 at 08:01 am
According to We Are Social’s latest Digital, Social & Mobile report, three of the Top 5 social platforms globally are instant messenger and chat apps, and eight of these brands now claim more than 100 million monthly active users. Chinese powerhouse Tencent owns two...
Categories: MarketingMarket Research
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Fri, Dec 26, 2014

Driving Through the Consumer's Mind, Deloitte's Auto Sector Report

Posted by Adgully Bureau   Dec 26th, 2014 at 08:15 am
Deloitte in India, recently released a report titled ‘Driving through the consumer’s mind: Steps in the buying process’, which sheds light on the process Indian car buyers go through when buying a vehicle. It elaborates on the information buyers look for,...
Categories: MarketingMarket Research
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Tue, Dec 23, 2014

Family and High Income Most Valued by Senior Professionals in India: LinkedIn Survey

Posted by Adgully Bureau   Dec 23rd, 2014 at 07:01 am
When it comes to defining success in life, senior professionals1 in Asia Pacific2 seem to have a balanced set of priorities across their work and personal lives, according to a recent study, ‘Life of a Professional’ by LinkedIn, the world’s largest online...
Categories: MarketingMarket Research
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Mon, Dec 22, 2014

Millward Brown acquires market research firm Habitus in Ecuador

Posted by Adgully Bureau   Dec 22nd, 2014 at 08:15 am
WPP announces that its wholly owned operating company Millward Brown has agreed to acquire Habitus Investigación S.A. ("Habitus"), the leading market research company in Ecuador. Habitus' 2014 revenues will be US$5 million and it clients include the...
Categories: MarketingMarket Research
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Sat, Dec 20, 2014

Sunny Splendor by Ostrich Mobility

Posted by Adgully Bureau   Dec 20th, 2014 at 07:06 am
India is home to one of the largest disabled population with around 2.7 Crore people (India Census 2011). India’s disabled population is more than the total population of Nepal, which is 46th largest country in terms of population. Out of the total disabled population...
Categories: MarketingMarket Research
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Mon, Dec 15, 2014

CII- IMRB jointly unveils ‘Bengal Bioscope'

Posted by Adgully Bureau   Dec 15th, 2014 at 06:01 am
CII has partnered with IMRB International conducting a study on Bengali film industry that focuses on understanding the emerging business models, importance of internet and innovative viewer engagement methods that are vital for the growth of the industry. As a part of...
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Tue, Dec 09, 2014

Mobile is the main driver of global ad-spend growth; ZO study

Posted by Adgully Bureau   Dec 9th, 2014 at 08:15 am
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts,...
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Tue, Dec 02, 2014

Ag Voice | The Future of Mobile Search and Discovery

Posted by Adgully Bureau   Dec 2nd, 2014 at 08:30 am
In just the last couple of years, smartphones have influenced the ways we search and shop on the go. From finding the nearest store, to getting the latest deals, locating food and coffee shops or buying movie tickets, mobile is fast emerging as the preferred means of search....
Categories: MarketingMarket Research
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Tue, Nov 25, 2014

Indian Textile Industry Poised To Cross $500 Billion By 2025

Posted by Adgully Bureau   Nov 25th, 2014 at 07:30 am
If the Indian textile industry takes the right steps and gets adequate policy support from the government, it could add another $400 billion by 2025 to its present size of $108 billion. This will also catalyse another 35 million jobs and $200 billion of investments, notes an...
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