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Thu, May 17, 2012
TV this week: Star Plus leads the charts with 276 GRPs
Posted by Adgully Bureau May 17th, 2012 at 00:15 am
Star’s most talked about show Satyameva Jayate garnered an average 4 TVR for the CS4+ in the Hindi speaking markets and an average of 4.9 TVR for the All 4+ market as it debuted on nine channels Star Plus, Star Pravah, DD National, ETV, Star Utsav, Vijay, Star...
Categories: Marketing, Market Research,
Wed, May 16, 2012
TAM Media rolls out the 2nd round of its RAM 9 cities Listenership Sweeps
Posted by Adgully Bureau May 16th, 2012 at 01:20 am
RAM service which was launched by TAM Media Research in 2007 released the second round of its 9 cities Listenership Sweeps.The first round of RAM was released in October 2011.It was also around this time that the announcement of the news on RAM panel coverage expansion to 9...
Categories: Marketing, Market Research,
Tue, May 15, 2012
Mobile devices become new travel essentials: TripAdvisor Study
Posted by Adgully Bureau May 15th, 2012 at 10:56 am
If you thought mobile devices were only to talk, think again! According to the ‘Mobile Device Travel Survey’ by TripAdvisor® – world’s largest travel planning site, smart phones and tablets are becoming essential travel accessories as more and more...
Categories: Marketing, Market Research,
Sat, May 12, 2012
Star's Satyameva Jayate records 3.8 TVR
Posted by Adgully Bureau May 12th, 2012 at 12:36 pm
The most talked about television show of the year, Satyameva Jayate marking Aamir Khan’s first stint with television made its debut on 6th May,Sunday in the 11:00 am slot, on all channels of the Star network and on Doordarshan.The show managed to garner a 3.8 TVR in the...
Thu, May 10, 2012
Zee TV's DID Little Masters records 6.2 TVR: TAM
Posted by Adgully Bureau May 10th, 2012 at 01:16 am
The TAM ratings for the 18th week have clearly proved that “DID Little Masters” takes the cake when it comes to reality shows; by gaining a 6.2 TVR; something that no reality show has been able to achieve in the recent times.The show initially opened at 5.78 TVR....
Wed, May 09, 2012
Quality time with Mom top list of Mother's Day gifts: Mindshare Study
Posted by Adgully Bureau May 9th, 2012 at 02:59 am
Almost 25 percent of adults would take their moms on a weekend trip for Mother’s Day, the most favored gift among a wide range of choices, according to a new Mindshare survey.
After the weekend trip, a spa day (18 percent), a piece of fine jewelry (18 percent), a...
Categories: Marketing, Market Research,
Tue, May 08, 2012
Mobile shopping taking root in emerging markets: MasterCard Survey
Posted by Adgully Bureau May 8th, 2012 at 22:23 pm
The gap in online shopping between established and growth markets is narrowing in Asia/Pacific largely due to increased enthusiasm for mobile shopping in South East Asia markets, according to the latest MasterCard Worldwide Online Shopping Survey.
The survey, which...
Categories: Marketing, Market Research,
Dairy industry’s big growth to come from 2.7 Bn low-income consumers: Tetra Pak Study
Posted by Adgully Bureau May 8th, 2012 at 01:29 am
New research from Tetra Pak, the world’s leading food processing and packaging company, has identified 2.7 billion low-income consumers in developing countries as the dairy industry’s next big growth opportunity due to an expected rise in prosperity, purchasing power...
Categories: Market Research, Marketing,
Mon, Apr 30, 2012
Tata Docomo Presents MTV Power Of One ' Youth Marketing Forum 2012: One is majority!
Posted by Adgully Bureau Apr 30th, 2012 at 07:00 am
Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the "Power of One' was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm ' Sr. VP at Rovio Entertainment (creators of Angry...
HDFC Life partners with ValueNotes to launch Life Freedom Index report
Posted by Adgully Bureau Apr 30th, 2012 at 06:00 am
HDFC Life, one of India's leading life insurance companies, in association with ValueNotes, a leading provider of market intelligence and research, launched its inaugural Life Freedom Index report. The Life Freedom Index score for Young Aspirants at 54.2 on a scale of 100...
Categories: Marketing, Market Research,
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