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Thu, May 17, 2012
TV this week: Star Plus leads the charts with 276 GRPs
Posted by Adgully Bureau May 17th, 2012 at 00:15 am
Star’s most talked about show Satyameva Jayate garnered an average 4 TVR for the CS4+ in the Hindi speaking markets and an average of 4.9 TVR for the All 4+ market as it debuted on nine channels Star Plus, Star Pravah, DD National, ETV, Star Utsav, Vijay, Star...
Categories: Marketing, Market Research,
Percept Activ executes event ‘Virasat’ for Better Option Propmart & Jaypee Greens, in Singapore
Posted by Adgully Bureau May 17th, 2012 at 00:01 am
Better Option Propmart Pvt Ltd. (BOP), the leading Real estate Consultant of Northen India. For the last four years BOP has successfully marketed Jaypee Group’s projects in Noida and Greater Noida. This apart, BOP has 14 state of the art BOP Studios across 10 cities...
Categories: Marketing, Event Marketing,
Mercedes-Benz India launches the third generation M-Class!
Posted by Adgully Bureau May 17th, 2012 at 01:46 am
Mercedes-Benz India today introduced the powerful, agile and luxurious new third generation M-Class, sporting the Mercedes-Benz new design language, to the market. The New M-Class stays true to the lineage of its predecessors and drives into the future with better fuel...
Categories: Marketing, Launch Pad,
Honda launches three pronged Corporate Direction at a high voltage event; Gets Akshay Kumar as its brand ambassador
Posted by Adgully Bureau May 17th, 2012 at 01:36 am
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India, launched its India specific three pronged Corporate Direction at a high voltage event in Delhi.
Launching the new Corporate Direction among an audience...
Categories: Marketing, Celebrity Marketing,
DMAi welcomes a change in the Leadership Team at DMA
Posted by Adgully Bureau May 17th, 2012 at 01:08 am
DMAi, the singular forum for integrated direct marketing in India, welcomes the announcement from The Direct Marketing Association (DMA), of a change in the leadership team. Larry Kimmel has resigned as CEO to join the agency Hawkeye, but will continue as President Emeritus of...
Categories: Marketing, Direct Marketing,
Wed, May 16, 2012
Exclusive | Red Bull, betting big on social media with its Corporate Chamcha campaign
Posted by Adgully Bureau May 16th, 2012 at 02:12 am
Red Bull’s Corporate Chamcha Campaign is an innovative campaign aimed at the Corporate Chamcha that we find in every office.This Chamcha is very typical in the manner he presents himself and is the at the centre of ridicule of his colleagues.
Riding upon this very...
Cannes Lions to honour Jack Dorsey as Media Person of the Year
Posted by Adgully Bureau May 16th, 2012 at 02:03 am
The Cannes Lions International Festival of Creativity is the world's largest celebration of creativity in communications and the most prestigious international annual advertising and communications awards. Each year, the Festival presents The Media Person of the Year Award to a...
Katrina Kaif unveils new Nakshatra logo and new brand campaign 'Glow Divine'
Posted by Adgully Bureau May 16th, 2012 at 01:44 am
The gorgeous Katrina Kaif, brand ambassador of Nakshatra – India’s iconic diamond jewellery brand, today unveiled the brand’s new logo and its latest brand campaign – Glow Divine, at a glittering ceremony and amidst much fanfare at the Grand Hyatt. Also...
Categories: Marketing, Celebrity Marketing,
L’Oreal's Brand ambassador Sonam Kapoor to represent the cosmetic giant at Cannes Film Festival for the 2nd year
Posted by Adgully Bureau May 16th, 2012 at 01:28 am
Sonam A Kapoor- Brand ambassador of L’Oreal Paris will represent the cosmetic giant at Cannes Film festival for the 2nd year. The actress and diva spoke about her plans today in Mumbai. Dressed in electric blue pants and black jackets, she looked absolutely vivacious. She...
Categories: Marketing, Celebrity Marketing,
TAM Media rolls out the 2nd round of its RAM 9 cities Listenership Sweeps
Posted by Adgully Bureau May 16th, 2012 at 01:20 am
RAM service which was launched by TAM Media Research in 2007 released the second round of its 9 cities Listenership Sweeps.The first round of RAM was released in October 2011.It was also around this time that the announcement of the news on RAM panel coverage expansion to 9...
Categories: Marketing, Market Research,
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