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Thu, Jun 30, 2016

Social Media: Moving from isolation to all-inclusive integration for brands

Posted by Adgully Bureau   Jun 30th, 2016 at 15:10 pm
June 30 has come to be observed as a day dedicated to social media, and this year marks the seventh annual official global celebration. Social Media Day was launched by Mashable in 2010 as a way to recognise and celebrate social media’s impact on global...
Categories: MediaDigital
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HT Media joins hands with Minute Media for football platform in India

Posted by Adgully Bureau   Jun 30th, 2016 at 09:03 am
Minute Media, the parent company of football content sites 90min and 12up, is bringing its contributor-driven sports-media platform to India in a joint venture with HT Media Group. The new joint venture will launch 90min, Powered by HT, to serve millions of football fans...
Categories: MediaDigital
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Razorfish launches data intelligence platform, COSMOS

Posted by Adgully Bureau   Jun 30th, 2016 at 05:02 am
Razorfish has launched a new data intelligence platform – COSMOS. COSMOS is a first-of-its-kind offering that combines cognitive algorithms, data intelligence and machine learning to create timely, relevant and seamless brand experiences across all touchpoints. The...
Categories: MediaDigital
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Wed, Jun 29, 2016

Google commences second edition of 'Squared' in India

Posted by Adgully Bureau   Jun 29th, 2016 at 12:06 pm
Google, yesterday, announced the second edition of ‘Squared’ - an executive training program that enables advertising professionals to become digital ninjas. Over 50 marketing, media and advertising leaders in India — Dentsu Aegis, Group M, Interpublic...
Categories: MarketingMediaDigital
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Times Network’s Rohit Tugnait joins 101India.com as Business Head

Posted by Adgully Bureau   Jun 29th, 2016 at 10:27 am
Rohit Tugnait, former National Revenue Head at Zoom, has joined youth-focused content portal 101India.com as Business Head. Tugnait’s mandate would be to consolidate and grow the sales operations and build out 101India’s branded content agency. Prior to his...
Categories: MediaDigital
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#PMSpeaksToArnab sets new Twitter record; garners 250,000 total Tweets

Posted by Adgully Bureau   Jun 29th, 2016 at 09:02 am
The 85-minute-long TV interview with Prime Minister Narendra Modi on Times Now channel has set a new record for conversations taking place on Twitter during a live news TV interview. Total conversations during the live interview peaked at 250,000 total Tweets, of which...
Categories: MediaDigital
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Flying Cursor Wins Axis Bank Social Media Account

Posted by Adgully Bureau   Jun 29th, 2016 at 03:04 am
Axis Bank has shifted its social ​media duties to Flying Cursor Interactive, an independent digital agency headquartered in Mumbai. The account moved starting May 2016,​following a multi agency pitch, and the mandate includes consistently strengthening Axis...
Categories: MediaDigital
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nexGTv revolutionises news content consumption with the launch of its News app!

Posted by Adgully Bureau   Jun 29th, 2016 at 01:38 am
If you like staying up-to-date with the latest news and developments from the national and global arena, you’re in for a treat! nexGTv, India’s largest subscription-led video entertainment app, has announced the launch of its exclusive News app. Launched as the...
Categories: MediaDigital
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Car rental Co Voler closes maiden funding round

Posted by Adgully Bureau   Jun 29th, 2016 at 00:50 am
Voler Cars, one of the leading mobility solutions and fastest growing self-drive car rental companies in the country has raised an undisclosed round for a minority stake in the company led by prominent investors such as the Kanodias, having interests in consumer tech...
Categories: MediaDigital
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Tue, Jun 28, 2016

21% of world’s 1.9 bn smartphone users use ad blockers: Prashant Puri

Posted by Adgully Bureau   Jun 28th, 2016 at 10:02 am
AdLift, a leading global digital marketing firm with offices in the US and India (Gurugram), is now planning to expand its global reach and is on the verge of starting its new offices in Mumbai and the APAC. From Fortune 500 companies, including PayPal, eBay, Overstock &...
Categories: MediaDigital
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