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Fri, May 27, 2016

Hotstar set to cross 100-mn viewers mark for Vivo IPL 2016

Posted by Adgully Bureau   May 27th, 2016 at 09:30 am
With more than 80 million viewers for the Vivo Indian Premier League 2016 to date, premium streaming platform Hotstar is on course to cross the 100-million mark in this year’s edition. As per a note issued, the tournament’s reach on Hotstar has doubled in...
Categories: MediaDigital


Thu, May 26, 2016

UCWeb appoints Cheil India as AoR for social media duties

Posted by Adgully Bureau   May 26th, 2016 at 09:02 am
Cheil India has been appointed as the social media agency for UCWeb India, an Alibaba mobile business group company. UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC...
Categories: MediaDigital


Wed, May 25, 2016

Del Monte trends on Twitter with #canit & #ExploreTheUnknown

Posted by Adgully Bureau   May 25th, 2016 at 10:01 am
Del Monte’s #DontbeaSucker campaign stands out amongst other juice drinks available in the market. Represented by hashtag #DontBeaSucker #CanIt, the campaign draws attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and...
Categories: MediaDigital


Twitter allows users to express even more in 140 characters

Posted by Adgully Bureau   May 25th, 2016 at 08:10 am
Twitter has announced that it will simplify Tweets in the coming months, making it faster and easier for people to express themselves with more room in their 140-character Tweets. The simplified Tweet rules will make conversations faster and more intuitive for people who come...
Categories: MediaDigital


PokerNation appoints Whoa Mama as its digital agency

Posted by Adgully Bureau   May 25th, 2016 at 07:27 am, India’s first poker only online site has picked Whoa Mama Design to create the user experience and devise digital marketing strategy for its gaming web site, PokerNation. Whoa Mama won the mandate after a multi-agency pitch, with ideas that covered...
Categories: MediaDigital


SPUUL Streams now on Amazon Fire TV and Android TV

Posted by Adgully Bureau   May 25th, 2016 at 05:01 am
Spuul, the popular digital video-on-demand (VOD) platform for Indian and regional content will now be available on Amazon’s Fire TV and Android TV as an application that can be downloaded from the Amazon store and Android Play stores. On Amazon, apart from the Fire TV,...
Categories: MarketingMediaDigital


Marriott India and Rising Pune Supergiants roll out digital campaign with MindShift

Posted by Adgully Bureau   May 25th, 2016 at 04:56 am
The digital campaign #MarriottForRPSG, conceptualized in partnership with MindShift Interactive amplifies the Rising Pune Supergiants and Marriott India association for IPL 2016. With the #MarriottForRPSG campaign, we wanted to highlight the association of Marriott...
Categories: DigitalMedia


Mon, May 23, 2016

Twitter becomes the central ground for state elections 2016

Posted by Adgully Bureau   May 23rd, 2016 at 06:38 am
The recently concluded multiple state election saw millions of Tweets in multiple languages from principals, the people, media partners and government agencies, more than 4.5 million Tweets between April 20 2016 this year till May 20, as the polls closed. Some key...
Categories: MediaDigital


Fri, May 20, 2016

Moneycontrol demystifies real estate sector with ‘Real Assets’ platform

Posted by Adgully Bureau   May 20th, 2016 at 07:38 am
With the boom in the real estate space, more and more people are looking at investing in properties, but often get misguided due to lack of sufficient tips and information. Keeping this in mind, financial portal moneycontrol has launched ‘Real Assets’, an...
Categories: MediaDigital


Fantasy Sport Technologies unveils disruptive sporting app, Ballr

Posted by Adgully Bureau   May 20th, 2016 at 05:23 am
Fantasy Sport Technologies has introduced its disruptive sporting application, Ballr. The entirely mobile, micro fantasy, fan engagement platform is said to be the first of its kind to launch in Asia. Unlike traditional fantasy sports games, Ballr has introduced a new way to...
Categories: MediaDigital


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