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MangoStreet is the first online site for shopping branded kidswear and accessories for the age group between 2-16 years. The portal brings collection from some of the biggest brands in the categories of apparels and accessories.

Started by Mohit Yadav, a dynamic young CEO of MangoStreet.com who seems to have solved the problems of many fashion savvy parents by giving them a perfect platform to shop for branded apparels and accessories online. This online site provides a unique shopping experience to its customers and offers products at highly competitive prices.

Yadav sincerely intends to add convenience in the lives of contemporary generation of parents who are over occupied with social and professional commitments. This hassle free service provided by MangoStreet.com caters to the ever growing requirements of the kids and the process of efficient delivery is what makes us distinct remarks Mohit.

The kidswear segment is often the most neglected area when it comes to branded clothes. As time is graduating, the kids market has a greater potential and is expected to grow by 200% in the next 3 years. MangoStreet.com is all set to capture this opportunity and make it a lucrative market for times ahead.

MangoStreet is all set to pave its way into the e-commerce industry with its alluring branded collection. Their tie up with renowned brands such as Ed Hardy, Disney, Barbie, United Colors of Benetton, Ben10, Lilliput, Catmoss, Tantra pronounces perfection and unmatched quality. This online portal is a magic wand solution to the parents that adds a unique range of Fancy Dresses and Superheroes costumes like Superman, Spiderman etc.

MangoStreet has also tied up Bluedart for its effective delivery and offers a 365 day return policy which makes it unique in itself. Also the company is in talks with some of the reputed schools for providing school uniforms for the children.

With so many advantages, MangoStreet is surely the one stop shop for all your kids requirement. The world of fashion is now just a click away!!!!

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This makeover will facilitate the stores’ vision of being on par with fashion brands worldwide. Growing 100 percent Y-on-Y this scintillating change will earn shoppers’ delight and build customer loyalty. Revolutionizing the Indian online fashion industry, Cbazaar.in showcases riot inducing karigari from different parts of India. Moving up the value chain and emerging as a high-end fashion brand, this power house of fashion gives the audience an opportunity to house an exquisite collection.

Venture into array of options crafted by Cbazaar.in, apart from the regular online shopping for Indian Designer Outfit. From introducing 150 – 200 designs everyday to reaching out to its customers in 54 countries in all continents, this avant garde store offers a unique shopping experience where you can get couture Indian outfits made as per your preference. From choosing the fabrics to opting for the patterns, get the magical designer touch created exclusively for each and every client.

Commenting on the new look, Rajesh Nahar, CEO & Co-Founder, Cbazaar.in said “Draping the theme of tranquility and ‘on the go’ attitude, Green has become the perfect choice for Cbazaar, the abode of traditional and contemporary fashion.”
For people who worship shopping, your prayers have been answered-the joy of online shopping, only at Cbazaar. Experience the fashion with online shopping at Cbazaar.in

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In an exclusive interaction with Adgully, Vivek Sharma, Senior, VP, Rediff.com, shared his insights about ‘Deal Ho Jaye’. Deemed as one of the pioneers of e-commerce in India, we asked Sharma to give us an idea about the present key trends in the e-commerce space. “This industry is growing and with the penetration going up, smartphones and 3G also growing in the country. We are at the right point of crust for our next major growth. I will not be able to divide the number that we have registered last time, but yes e-commerce is one of the best industries in terms of growth potential over the next couple of decades,” Sharma revealed.

He further elaborated, “E-commerce is a big industry, if you look at Rediff, we are primarily into e-commerce. We launched Rediff.com ‘shopping’ and now, Rediff ‘Deal Ho Jaye’. So, for us the important thing is to grow, and in the years to come e-commerce will contribute a significant share to the market in the country.”

‘Deal Ho Jaye’ was launched few months back, could you explain us the concept behind it. “This is a segment which is growing rapidly, because it caters to the needs of small and medium enterprises (SMEs). This is for businesses who don’t have resources or who don’t want to explore with channels of marketing, advertising, television, other online sites and other advertising areas. For that purpose, Deal Ho Jaye has city specific pages i.e. different deals for different cities such as Mumbai and Delhi. It provides opportunity for SMEs to advertise and promote their businesses. Consumers get good offerings in terms of rate prices and for us it’s a new line of business. And I think for all stake holders like us, consumers as well as small and medium enterprises makes it unique. I see a lot of scope in the future in this business,” explained the senior VP.

Being a nascent industry, where do you see yourself and your competitors, to that Sharma replied, “This industry’s segment is the low cost entry barrier. There won’t be a natural tendency for many companies to start with this pace today. In the long run, anyone who takes care of the consumer induces as well as tackles the demand of enterprises and can sustain and grow well. Our strategy is definitely keeping this in mind and whatever we have so far accomplished. We are ensuring that we provide long term benefits to our consumers as well as to the businessmen who are associated with us.”

He added, “As I have said earlier, for SME tie-ups, this is something that businessmen can’t advertise, reason being a very expensive proposition. So, where do they go showcasing their businesses? Thus Rediff ‘Deal Ho Jaye’ becomes a good platform for them. We have received great responses not only from metros but also from SEC B and SEC C towns. Today, we are there in more than 44 different locales across the country.”

Rediff.com itself is a very strong brand and has a very large number of unique users every month. Keeping this in mind Rediff.com started campaigns last month to promote the new offerings.

Speaking about their consumer’s and target audience, Sharma said, “We would be bringing event specific deals in all the businesses and major towns, which will help the SME’s to grow their businesses and of course customers will benefit with our services such as deals in restaurants, hotels and similar set-ups. And, if we directly link TGs to the internet population in the country today, that itself help us to identify how we operate in that space. The second thing is that, as per our business role, we have deals in sectors like healthcare, FMG’s, saloons, adventure sports and car services. This provides options for customers with different needs and tips.”

Amongst all the segments and the categories, customers pick up the deal from the two most important categories i.e. restaurants and Spas, and this is followed by travel and adventure sports. These are the categories that are selling the most on Rediff ‘Deal Ho Jaye’.

Many are predicting 2012 as the year of recession. We asked Sharma, what he thinks about it, “Sites like Rediff.com would not be affected”, he commented. “Recession doesn’t impact our country to a large extent, as we are a growing economy. Nature of our business is to provide value to our consumers, and in that process we are creating a kind of interest amongst our consumers who are looking forward for deals with great services and discounts. Apart, from this we will be moving the e-commerce way very shortly.”

Rediff ‘Deal Ho Jaye’ is doing well online, but are you looking to secure deals offline? “Our concept is such that where a consumer subscribes to deals of their choice online, and goes to the respective location with the coupon and redeems the same upon arrival and asked it to be marked to the list sheet. Thus, accordingly, our service person has to go the location to get that service. And, as we are on the right track, we would like to continue dealing online,” concluded Sharma. | By Ranjana Gupta [ranjana(at)adgully.com]

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In an exclusive interaction with Adgully, Navneet Kaushal, founder and CEO of PageTraffic, explained the challenge faced as an SEO agency and their core competencies to survive in the market.

The biggest challenge faced by PageTraffic according to Navneet Kaushal, founder and CEO of PageTraffic, is that, “We have faced it in the terms of growth having knowledgeable people. For us, challenge is not been in terms of sale. It’s all about getting the right set of people, quality of people to work with you. Of course it’s a new field and that too not more than 12-years- old. Getting people who are experienced or has a bend is difficult. Nobody wants to make a career in it and there are no courses in it yet, so that’s the biggest challenge. “

“The second challenge for us has been the growing and demanding customers when it comes to the quality of work, but we have been able to overcome those by putting loads of quality checks. Quality checks is one of the toughest one in the industry, everything goes through a lot of quality checks. And that’s the reason our clients appreciate, our quality and we are trying to build it.”

The core competency of PageTraffic is the search engine marketing. PageTraffic, primarily being an SEO company, now does a lot of other work in fields such as social media and web development. But, the main component lies with the self-engine optimization.

Navneet explained the issues that they faced while acquiring clients for SEO, he said, “It’s been an issue because clients still think that it’s free. If I go 5 years back, people would think SEO is free. So, it was very tough for me to explain to someone that SEO is not free, and that was something which took a lot of time. So, now people understand the value, but still some people think that it’s cheap and its cheapest form of marketing, that’s the biggest challenge. But it has grown from last couple of years.”

Being a SEO company, we asked Navneet about their focus area as of now, he replied, “For us, now the focus area is India. Though we have been focusing outside US and UK, but now are focus is SME sector in India. We are also trying for tie ups, some of which we have in India with agencies, whose core competencies don’t lie in SEO. For example, Google in 2011 had 300 updates; it’s not easy for everybody to keep up with that. They are jack of all but we are the master of it. So, we are consulting for companies who already have SEO teams. Nobody knows they are doing it right or wrong, so now we are doing loads of workshops. And, we want to grow more in that area.”

“We do face stumbling blocks and that has been, previously when our customers were in the US, for us the time zone was a problem. But, we do overcome that. We hired people, we did not have an office in the US, so we opened our office in Chicago and that was the major stumbling block. People are more comfortable in talking to somebody in US, in their accent, according to their time. We are still want quality of people who are passionate about digital marketing, and that’s been still something we are trying to overcome. I am sure every digital agency has the same pains,” explained Navneet.

Being a SEO company, PageTraffic focuses more on hospitality industries such as travel, hotels, travel agencies, and travel websites. Apart from that they are also focusing on, local business like- plumber services in town or a dentist or a local doctor. As local search has risen, loads of e-commerce sites are coming in India. And that’s one of the focus areas of PageTraffic.

We asked Navneet to share with us his success mantra – “Prime thing is passion. Something which started as my hobby is my profession. When hobby becomes profession, my favourite past time is my work. To have passion for this industry and passion to do something better, passion to evolve has helped us the most. Every second year we revamp our process, our offerings. Not because our clients demand that, but because we think the time has come to do so. We introduce new features; new types of reporting which our clients appreciate. These have been some of the key learnings for us and have been good for our growth. Most of people come to us, just because they know our brand. For us, word of mouth is still our number one way of generating more business.”

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Says Kushal Sanghvi, Managing Director, Spiider Digital Hub, “At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PC’S, Laptops, mobile phones and other hand held devices our strategy would always revolve around “engagement” with these audiences while creating a contextual environment and an interactive platform for the brand.

Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer.”

“We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we’ve always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication.”

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Bengali content is the latest in language offerings from Yahoo! in India, after the release of Hindi, Tamil and Marathi. It offers fresh news ranging from politics, sports, entertainment from across the world, as well as local news from in and around Kolkata. Select articles from ABP’s supplements such as Pustak Porichoy (book review), Kolkatar Korcha (snippets from Kolkata), Baracharcha (celebrity interviews), Natyo Samalochana (theatre review), Probondho (essays), and weekend specials will also be showcased on the site.

Commenting on this launch Arun Tadanki, Managing Director of Yahoo! India and South East Asia said “The launch of Bengali on Yahoo! India is another milestone in our journey to expand language portfolio with a view to make our content relevant for new Internet users who seek to consume content in their own language. Yahoo!’s reach combined with ABP’s vast experience in generating and serving Bengali content will provide a superior digital content experience to Bengalis around the world.”

Elaborating on the partnership Kaushik Banerjee, Vice President – Anandabazar & Digital said, “Anandabazar is an undisputed leader of the Bengali domain while Yahoo! commands a great online reach. Together, we will deliver a superior digital content experience to 220 million people who speak Bengali the world over.”

The site has been built on the Yahoo! Publishing Platform and is jointly managed by Yahoo! and My Ananda Bazar Patrika. This latest launch is fourth in the series of language partnerships that started with Hindi, followed by Tamil and Marathi.

As per the ICube report by IAMAI, the Indian language audience is growing at a rate of nearly 40% per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. These statistics indicate that there is a large base of Internet users in India who are keen to access content in their own language.

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Tere Naal Love ho haya fan page on facebook is a huge hit among its fan. The exciting content on the page, which is a mix of exclusive pictures, videos and songs are attracting more and more fans. They are constantly being engaged via campaigns, gratification and exclusive content. The page has fresh contests that act like a pull-factor for the fans. The music of Tere Naal Love Ho Gaya is one of its USPs. With the likes of Atif Aslam, Shreya Ghoshal, Mohit Chauhan and Sunidhi Chauhan, the album is one of the most sought after, on the internet. Music download on various website has been receiving a thumping response.

Kumar Taurani, Managing Director & Chairman of Tips Industries and the producer of Tere Naal Love Ho Gaya said– “It has been our attempt to regularly interact and share all the exciting content from the film first with our loyal base on Facebook. The interaction levels are proof that they are enjoying the songs and videos of the film and are eagerly waiting for the release on 24th Feb. Along the way, our base has given us some very valuable feedback and inputs on our marketing efforts.”

Rajiv Dingra, Founder & CEO of WATConsult who handles the social media presence for Tere Naal Love Ho Gaya, said that, “We believe that social media buzz is a great indicator of pre movie buzz and excitement. ‘Tere Naal Love Ho Gaya’ is a classic example of how smart marketing and great content can ensure pre movie buzz with the right audience. We are glad that we were chosen by Tips Films to handle the social media for this movie.”

Understanding the growing impact of Social Media, the makers opted for Facebook over an official website. By the looks of the current stats, this decision seems to have worked in their favour

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Today’s metro generation is not able to see all films in theatres; they don’t want to watch the same on TV because of lack of variety and time boundation. There was a clear need gap of a service that can offer users the best in class movie experience on the devices that they are comfortable using – laptop, mobile or/and tablets. Hence the brief to agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.

Commenting on the new campaign, Shreyash Sigtia, Business Head, BigFlicks said, “The basic idea behind the campaign is to instill a thought in the viewer’s mind that they can now finally select a movie of their choice and view it wherever & whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a Personal Blockbuster Theatre of the viewer.
“We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country.” he added.

On the completion of this campaign, Joy Ghoshal, Marching Ants, said, “Film content is not exclusive and it’s viewing comes with it’s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre’, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.

Campaign Credits:

Creative agency – Marching Ants
Executive Creative Director – Joy Ghoshal
Copywriter – Abhishek Parikh
Art Director – Nisha Gandhi Archarya and Nirav Shah
Production House- Catalyst Creates
Director – Parth

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“The growth currently being experienced by the Indian economy needs to be complimented with the right talent. Our member base which consists of educated and engaged professionals, are much sought after by recruiters from corporations and executive search firms. By creating localized products for recruiters in India, we hope to build on our philosophy of connecting talent with opportunity,” said Irfan Abdulla, Head of Hiring Solutions at LinkedIn India.

“LinkedIn’s localized pricing is in line with its commitment towards introducing efficiency enhancing tools for professionals and an acknowledgement of the growing demand for customized solutions in the Indian market”, he further added.

Since managing talent is core to making recruiters productive and successful, tools like LinkedIn Talent Pipeline, enable recruiters to easily manage all their talent leads in one place; LinkedIn Career Pages, is a one stop virtual destination which helps companies build a brand amongst prospective candidates; and Targeted Recruiting Advertising, is a strategic tool which enables recruiters to reach a specific population of candidates as per skill, location or experience, all empower hiring managers to make effective and strategic hiring decisions.

In India, LinkedIn Hiring Solutions are used by a number of companies including ING Vysya, Genpact, Biocon, Wal-Mart , HCL Technologies, L&T Infotech among others.

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Recognized for its creative and imaginative thought process & expertise, Noshe has been influential in building up various brands by developing coherent campaigns that have time and again proved to have a positive impact on the success of its clients. This triumph for Noshe Group is a result of sheer brand management expertise and creative execution, drawing in accounts from every vertical. Noshe will focus on aiding dainikbhaskar.com to extend the brand by promoting its one of a kind features and garner the much deserved acclaim.

According to sources, Noshe Group’s brilliant creative ideas and swift turnaround time are the main reasons that abetted dainikbhaskar.com in the agency selection process. Catering to a plethora of clients over the years has not only helped the Noshe team in prompt servicing but also in meeting goals on the set deadlines.

“We identify with dainikbhaskar.com’s advertising fundamentals and at Noshe, our consistent effort is to offer and put in action achievable, effectual and imaginative solutions in the least turnaround time. We will be giving dainibhaskar.com the right kind of positioning.” said Asheesh Sethi, President, Noshe Group

Sethi further added “ We go all out & build a loyal, enduring and honest affiliation with our patrons. We believe in high business ethics and ‘less frills & more substance’. We are confident of being an integral part of the brand’s growth story and help the brand scale new heights in gaining more hits,”

Along with advertising, Noshe will also take care of the PR activities of dainikbhaskar.com, under Noshe PeeAR. Noshe Group is a 360 degree integrated communications agency providing advertising, media and activation services. Having 20 years of experience, Noshe’s existing clients are primarily from the field of education, real estate and retail.