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"Media - Mobile" Category

Fri, May 22, 2015

Mobile will not be the primary screen for news and entertainment in India within next 3-4 years:IAA Debate consensus

Posted by Adgully Bureau   May 22nd, 2015 at 03:08 am
Zee MELT 2015, the two-day festival of creativity in advertising and marketing created by Kyoorius in partnership with ZEE, GroupM and D&AD, concluded its first day. The festival, held at Nehru Centre in Mumbai, offered delegates a plethora of choices of events, such as...
Categories: MediaMobile


Mon, May 18, 2015

AgTalk| Conversion is the apex of retargeting: Criteo's Yuko Saito.

Posted by Adgully Bureau   May 18th, 2015 at 13:02 pm
Criteo is a "personalized retargeting company" that works with internet retailers to serve personalized online display advertisement to consumers that have previously visited the advertiser's websites. It is headquartered in Paris, France and currently operating...
Categories: MediaMobileExclusivesAgTalk


Thu, May 07, 2015

Mobile Advertising report Q1 2015

Posted by Adgully Bureau   May 7th, 2015 at 07:01 am
Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report. In terms of...
Categories: MediaMobile


Thu, Apr 30, 2015

InMobi partners with Sky Media; to bring premium mobile audiences to UK brands

Posted by Adgully Bureau   Apr 30th, 2015 at 01:15 am
InMobi, the world’s leading mobile advertising platform, and Sky Media, the advertising sales arm of Sky, have announced a strategic partnership to bring premium mobile audiences to brands in the UK. As its exclusive mobile advertising partner, InMobi will help Sky...
Categories: MediaMobile


Tue, Apr 21, 2015

COAI Reaffirms Support for Net Neutrality

Posted by Adgully Bureau   Apr 21st, 2015 at 08:01 am
The COAI today reaffirmed its support to Net Neutrality and made a strong pitch for ‘Net Equality’ that will enable access to Internet for a Billion Indians as part of the Government’s Digital India vision. The Association urged all stakeholders to have...
Categories: MediaMobile


Wed, Apr 01, 2015

MobileApp, not Mobile Site key to success of Travel Industry

Posted by Adgully Bureau   Apr 1st, 2015 at 06:45 am
Speakers at a roundtable on “Evolving the Mobile Channel in Commerce and Travel”, organised by IAMAI and Akamai Technologies, were of the general opinion that, in the days to come, e-commerce and travel related search & transactions will be more on mobile...
Categories: MediaMobile


Tue, Mar 31, 2015

SPUUL bolsters its TV line up with shows from Sony and Sab TV

Posted by Adgully Bureau   Mar 31st, 2015 at 06:30 am
Spuul, the popular online streaming service for Indian TV & Film content today announced that it’s partnering with Multi Screen Media Pvt Ltd which owns and operates the Sony network of television channels to stream their popular TV shows on the digital platform in...
Categories: MediaMobile


Thu, Mar 26, 2015

Making India the Global Entertainment Superpower, KPMG Report

Posted by Adgully Bureau   Mar 26th, 2015 at 06:45 am
The Media and Entertainment Industry in India is poised to grow at a CAGR of 13.9 per cent, to grow from INR1026 billion in 2014 to reach INR1964 billion by 2019. Reflecting the macro economic growth rate, advertising witnessed a healthy year largely on the back of heavy...
Categories: MediaDigitalMobileRadioTelevision


Fri, Mar 20, 2015

ad:tech 2015 | Mobile to grow more……industry stalwarts predict…!

Posted by Adgully Bureau   Mar 20th, 2015 at 08:28 am
And the most awaited Digital Marketing & Advertising Conference and Exhibition, ad:tech 2015 finally kick started in Gurgaon’s Leela Ambience Hotels. With more than 4000 marketing, technology and media communications professionals, 110 odd speakers and over 70...
Categories: MediaDigitalMobileOOHPrint


Tue, Mar 17, 2015 is the title sponsor for India Fashion Forum for the next three years

Posted by Adgully Bureau   Mar 17th, 2015 at 07:01 am, an online marketplace has entered into a partnership with retail intelligence organization Images group to present the 3-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from March 18th to 20th at the Bombay Exhibition Centre in...
Categories: MediaMobile


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