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"Media - OOH" Category

Wed, Sep 30, 2015

Posterscope partners on Project Everyone to deliver the world’s largest ever digital Out-of-Home campaign

Posted by Adgully Bureau   Sep 30th, 2015 at 00:25 am
In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope is proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project...
Categories: MediaOOH


Thu, Sep 24, 2015

Haresh Nayak revisits seven years of Posterscope

Posted by Adgully Bureau   Sep 24th, 2015 at 02:01 am
The Leading Out of Home communication agency and location expert Posterscope has completed seven-year journey in India. The agency, a part of Dentsu Aegis Network, has made its strong presence felt in offering clients specialised and differentiated out-of-home...
Categories: MediaOOH


Tue, Sep 08, 2015

Latest : Posterscope launches Ambit Analyser

Posted by Adgully Bureau   Sep 8th, 2015 at 03:30 am
In a bid to attract well-thought-through investments into the growing out-of-home category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away the advertisers’ woes. Ambient OOH, the ambient media agency under Dentsu...
Categories: MediaOOH


Mon, Aug 31, 2015

AAAI AND IOAA sign joint agreement for streamlining OOH business

Posted by Adgully Bureau   Aug 31st, 2015 at 01:46 am
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) today signed a joint agreement for the first time, announced AAAI’s President Dr MG Parameswaran and Mr N D Mehta, Chairman, IOAA at a press conference. On this...
Categories: MediaOOH


Tue, Aug 25, 2015

DDB MudraMax (North) makes three senior appointments

Posted by Adgully Bureau   Aug 25th, 2015 at 00:11 am
In order to elevate the integrated offering to clients and to ensure efficiencies and effectiveness centered around great ideas, 3 senior members have been added to the strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax. Puspendra Singh...
Categories: MediaOOH


Percept ICE executes the Havells Convention in Istanbul

Posted by Adgully Bureau   Aug 25th, 2015 at 00:01 am
Percept ICE, a company of Percept Limited, successfully conceptualized and executed the Havells Convention from 11th August to 15th August, 2015 at Wyndham Grand Levent in Istanbul, Turkey. The conference was held with the objective of building stronger bonds and rewarding...
Categories: MediaOOH


Wed, Aug 19, 2015

Zoom ‘Turns On’ its OOH blitzkrieg

Posted by Adgully Bureau   Aug 19th, 2015 at 01:30 am
Close on the heels of its new brand overhaul and sizzling fresh content line-up, Zoom recently adopted a high visibility 360 marketing campaign that uses rich mix of media targeting key demographics in focus markets. As part of its marketing initiative, it has wrapped up an...
Categories: MediaOOH


Thu, Jun 25, 2015

Tata Communications First Indian MNC to be featured on the UK Heathrow Express

Posted by Adgully Bureau   Jun 25th, 2015 at 00:40 am
Tata Communications’ branded Heathrow Express trains have rolled into service as part of a campaign that will see the company wrap Heathrow Express’s entire fleet of trains. Heathrow Express, London’s airport train service, carries 17,000 passengers a day...
Categories: MediaOOH


Fri, May 29, 2015

Kinetic and GroupM acquire majority stake in Poster Conseil

Posted by Adgully Bureau   May 29th, 2015 at 00:55 am
WPP announces that its wholly-owned operating companies, Kinetic and GroupM, have agreed to acquire a majority stake in Financiere Poster (“Poster Conseil”), the leading out-of-home (OOH) specialist in France. Poster Conseil manages media planning and buying...
Categories: MediaOOH


Fri, Mar 20, 2015

ad:tech 2015 | Mobile to grow more……industry stalwarts predict…!

Posted by Adgully Bureau   Mar 20th, 2015 at 08:28 am
And the most awaited Digital Marketing & Advertising Conference and Exhibition, ad:tech 2015 finally kick started in Gurgaon’s Leela Ambience Hotels. With more than 4000 marketing, technology and media communications professionals, 110 odd speakers and over 70...
Categories: MediaDigitalMobileOOHPrint


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