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"Media - OOH" Category

 
Tue, Apr 26, 2016

Amusement parks up use of hoardings by 20% this summer: Sanjeev Gupta

Posted by Adgully Bureau   Apr 26th, 2016 at 09:15 am
The Indian amusement parks industry is at a nascent stage, which is expected to grow at a rate of 20 per cent annually. According to the Indian Association of Amusement Parks & Industries (IAAPI), for a population of 1.2 billion in the country, there are only 120...
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Mon, Apr 25, 2016

Kinetic India takes an initiative towards Sustainable environment, this Earth Day.

Posted by Adgully Bureau   Apr 25th, 2016 at 00:11 am
Earth’s Day is celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in; numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards same Kinetic India has decided to join hands with...
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Mon, Mar 14, 2016

Banking sector dominates OOH industry in Q1 of 2016: Sanjeev Gupta

Posted by Adgully Bureau   Mar 14th, 2016 at 00:45 am
Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016. As per the current trend at Global Advertisers, there are growing investments in outdoor advertising by Indian and International banks. Their outdoor...
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Thu, Mar 03, 2016

Sanjay Shukla joins DDB MudraMax as President – OOH & Experiential

Posted by Adgully Bureau   Mar 3rd, 2016 at 17:33 pm
DDB Mudra Group has brought on board Sanjay Shukla as President – OOH & Experiential, DDB MudraMax. He joins DDB Mudra Group after a long stint at Percept, where he served as COO, Percept One. Shukla led the restructuring of the diverse offerings and SBUs at Percept...
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Thu, Feb 25, 2016

Posterscope, Cheil India jointly execute Gear S2 innovation across 3 metros

Posted by Adgully Bureau   Feb 25th, 2016 at 00:28 am
Samsung’s media agency “Cheil” along with Posterscope, the out-of-home agency from Dentsu Aegis Network, have successfully executed a high impact/high visibility innovation to celebrate the launch of Samsung Gear S2, a revolutionary smart watch that is...
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Wed, Feb 10, 2016

Global Advertisers creates OOH campaign for “Make in India Week” in Mumbai

Posted by Adgully Bureau   Feb 10th, 2016 at 00:01 am
Prime Minister Naredra Modi’s dream project forward, the Government of India is organizing the “Make in India Week” in Mumbai and has associated with Global Advertisers to craft out this massive campaign. As part of the project, Global Advertisers has...
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Mon, Feb 08, 2016

Percept creates buzz on multiple media for HIL’s Kalinga Lancers

Posted by Adgully Bureau   Feb 8th, 2016 at 00:41 am
Percept Sports and Entertainment (PSE), the strategic business unit of Percept One, has bagged the mandate of managing and executing the integrated marketing and promotion campaign for Hockey India League’s (HIL) team Kalinga Lancers. PSE is responsible for handling the...
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Thu, Jan 07, 2016

Madison OOH wins Tata Motors Outdoor AOR

Posted by Adgully Bureau   Jan 7th, 2016 at 11:06 am
Madison OOH, the outdoor arm of India’s largest Indian – owned communication group Madison World, has just announced the win of Tata Motors’ Outdoor AOR, for its passenger vehicle business. The agency’s specialist unit Platinum Outdoor has won the...
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Mon, Dec 21, 2015

Taproot campaign for IOAA highlights power of outdoor

Posted by Adgully Bureau   Dec 21st, 2015 at 01:03 am
Indian Outdoor Advertising Association (IOAA) was found in the month of September this year. To celebrate its launch and to make its presence felt it launched an outdoor campaign in the month of August itself. The campaign titled ‘Everything works better when it’s...
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Wed, Dec 16, 2015

'Ola Share' now in Delhi-NCR

Posted by Adgully Bureau   Dec 16th, 2015 at 04:38 am
Enables matching of users from identified social groups, from the Ola app Share will be made available in a phased manner to all users in Delhi over the coming week Flat 50% discount on fares in the launch phase to encourage users to share rides Ola,...
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