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"Media - OOH" Category

 
Wed, Aug 17, 2016

Posterscope creates disruptive OOH campaign for Cadbury Maha Pack

Posted by Adgully Bureau   Aug 17th, 2016 at 09:06 am
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant, the “Cadbury MAHA PACK”. The key objective of the campaign was to up-trade the Cadbury...
Categories: MediaOOH
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Thu, Aug 11, 2016

Changing equations in the Digital OOH industry in India today

Posted by Adgully Bureau   Aug 11th, 2016 at 12:20 pm
OOH advertising in India has been growing at a steady rate, representing high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners. According to the GroupM adex forecast for 2016, out-of-home is...
Categories: MediaOOH
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Wed, Aug 10, 2016

Magicbricks.com bags station branding rights for WEH Metro Station

Posted by Adgully Bureau   Aug 10th, 2016 at 07:22 am
Real estate portal Magicbricks.com has acquired the station branding rights of Western Express Highway Metro Station. The station will now be called as ‘Magicbricks Western Express Highway (WEH)’. The station branding will be publicized inside the Metro, Metro...
Categories: MediaOOH
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Mon, Jul 04, 2016

Gionee brings on board Rapport as OOH partner

Posted by Adgully Bureau   Jul 4th, 2016 at 08:55 am
Gionee, a leading global manufacturer of mobile devices, has consolidated its entire out-of-home (OOH) mandate with Rapport India, the OOH arm of IPG Mediabrands. Recently, Rapport launched a campaign for Gionee across 40 towns in India. The campaign was rolled out for a...
Categories: MediaOOH
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Mon, Jun 06, 2016

Kinetic India announces change in key leadership roles

Posted by Adgully Bureau   Jun 6th, 2016 at 08:55 am
Kinetic India, a leading out-of-home advertising agency announces change in senior management of the company. Raju Markandeya is elevated as COO – Kinetic India from the current role of Head –Trading and Buying which will now be taken care by Rachana Lokhande, a...
Categories: MediaOOH
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Tue, Apr 26, 2016

Amusement parks up use of hoardings by 20% this summer: Sanjeev Gupta

Posted by Adgully Bureau   Apr 26th, 2016 at 09:15 am
The Indian amusement parks industry is at a nascent stage, which is expected to grow at a rate of 20 per cent annually. According to the Indian Association of Amusement Parks & Industries (IAAPI), for a population of 1.2 billion in the country, there are only 120...
Categories: MediaOOH
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Mon, Apr 25, 2016

Kinetic India takes an initiative towards Sustainable environment, this Earth Day.

Posted by Adgully Bureau   Apr 25th, 2016 at 00:11 am
Earth’s Day is celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in; numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards same Kinetic India has decided to join hands with...
Categories: MediaOOH
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Mon, Mar 14, 2016

Banking sector dominates OOH industry in Q1 of 2016: Sanjeev Gupta

Posted by Adgully Bureau   Mar 14th, 2016 at 00:45 am
Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016. As per the current trend at Global Advertisers, there are growing investments in outdoor advertising by Indian and International banks. Their outdoor...
Categories: MediaOOH
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Thu, Mar 03, 2016

Sanjay Shukla joins DDB MudraMax as President - OOH & Experiential

Posted by Adgully Bureau   Mar 3rd, 2016 at 17:33 pm
DDB Mudra Group has brought on board Sanjay Shukla as President – OOH & Experiential, DDB MudraMax. He joins DDB Mudra Group after a long stint at Percept, where he served as COO, Percept One. Shukla led the restructuring of the diverse offerings and SBUs at Percept...
Categories: MediaOOH
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Thu, Feb 25, 2016

Posterscope, Cheil India jointly execute Gear S2 innovation across 3 metros

Posted by Adgully Bureau   Feb 25th, 2016 at 00:28 am
Samsung’s media agency “Cheil” along with Posterscope, the out-of-home agency from Dentsu Aegis Network, have successfully executed a high impact/high visibility innovation to celebrate the launch of Samsung Gear S2, a revolutionary smart watch that is...
Categories: MediaOOH
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