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"Media - OOH" Category

 
Mon, Jul 08, 2013

Percept OOH use brand experience strategy for Samsonite's 'FIRE LITE'

Posted by Adgully Bureau   Jul 8th, 2013 at 06:30 am
Percept Out-Of-Home has been given the mandate to device activity/design fixture set up, where the consumer can experience Samsonite’s FIRE LITE. The campaign kick-started on June 15 and is running till date across 30 locations pan India. The key challenge here was...
Categories: MediaOOH
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Fri, Jun 28, 2013

AdzEdge names James Varghese as COO

Posted by Adgully Bureau   Jun 28th, 2013 at 07:40 am
AdzEdge, which till recently was operating as a division within OAP has embarked on a path of re-defining itself as an independent company re- christened as AdzEdge Communication Pvt. Ltd and has appointed the old OAP outdoor war horse James Varghese as the COO. James...
Categories: MediaOOH
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Thu, Jun 27, 2013

Milestone Brandcom brings alive the TV debate!

Posted by Adgully Bureau   Jun 27th, 2013 at 07:15 am
ABP news channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The campaign saw a mix of outdoor and experiential marketing programme . The highly visible campaign became the talk of the town and also the...
Categories: MediaOOH
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Thu, Jun 13, 2013

Global Advertisers appoints Rudolf Fernando as National Head

Posted by Adgully Bureau   Jun 13th, 2013 at 06:45 am
Rudolf Fernando, former All India President of Navabharat Group begins his new journey with India’s premier outdoor agency, Global Advertisers. Rudolf has been appointed as National Head of the recently expanded four regional sales divisions of Global. He will report to...
Categories: MediaOOH
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Fri, Jun 07, 2013

Percept OOH names Rajneesh Bahl as CEO

Posted by Adgully Bureau   Jun 7th, 2013 at 07:25 am
Percept Out Of Home has successfully created a shift in the industry's perspective in India - from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution. The company has 3 sub-verticals – Percept Outdoor, Percept Retail and...
Categories: MediaOOH
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Mon, May 06, 2013

Kinetic India names Amit Sarkar as COO

Posted by Adgully Bureau   May 6th, 2013 at 07:02 am
Amit Sarkar has taken over the responsibilities of Kinetic India as Chief Operating Officer with immediate effect. The agency had been functioning without an operational head since last year when Rajul Kulshreshtha, then Managing Director of Kinetic had exited the...
Categories: MediaOOH
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Tue, Apr 16, 2013

Manmohan Shetty launches entertainment theme park ADLABS IMAGICA

Posted by Adgully Bureau   Apr 16th, 2013 at 07:45 am
ADLABS IMAGICA by Adlabs Entertainment Limited, the first of its kind entertainment theme park in India was launched today amidst much fanfare. The park is all set to redefine the theme park experience in India as it opens to public from April 18th, 2013. By offering a...
Categories: MediaOOH
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Posterscope launches 'Ambient OOH'

Posted by Adgully Bureau   Apr 16th, 2013 at 07:20 am
The out of home media space is undergoing a dramatic change in India. A poster is no longer just a poster, a hoarding is so much more than just a hoarding and a digital screen at your favorite eatery can be so much more than just a screen. Recognizing this paradigm shift in...
Categories: MediaOOH
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Mon, Apr 08, 2013

Chairman & MD, Adille Sumariwalla moves on from Clear Channel

Posted by Adgully Bureau   Apr 8th, 2013 at 06:30 am
After 8 long years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel as of March 31, 2013. Till now he was the Chairman and Managing Director of Clear Channel in India and Head of the ‘Clear Channel Mudra’ JV. With...
Categories: MediaOOH
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Mon, Apr 01, 2013

Thrilling the OOH space: BIG RTL THRILL

Posted by Adgully Bureau   Apr 1st, 2013 at 07:02 am
After grabbing the eye-balls of men in Uttar Pradesh, BIG RTL Thrill which has recently entered the metros of Mumbai and Delhi now catches men outside their homes with an expansive outdoor campaign across the markets. Leading the campaign with its key show Fear Factor Darr Se...
Categories: MediaTelevisionOOH
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