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"Media - OOH" Category

Tue, Dec 10, 2013

Global media economy set to accelerate in 2014: Study

Posted by Adgully Bureau   Dec 10th, 2013 at 00:40 am
In its latest study of global media owner advertising revenues, covering 72 individual countries, MAGNA GLOBAL estimates that revenues grew by +3.2% in 2013 to $489.6 billion. This is in line with our previous forecast (+3.0% published in June 2013). As the world economy...
Categories: MediaDigitalMobileOOHPrintRadioTelevision


Thu, Dec 05, 2013

South African Tourism picks DDB MudraMax for next OOH Campaign

Posted by Adgully Bureau   Dec 5th, 2013 at 00:32 am
South African Tourism has appointed DDB MudraMax as its outdoor advertising partner in the tourism board’s destination brand building efforts in India. The agency will be responsible for the 2013 -14 campaign which goes live in January 2014. An agency pitch was...
Categories: MediaOOH


Tue, Dec 03, 2013

SKODA transforms Rapid metro with complete train wrap

Posted by Adgully Bureau   Dec 3rd, 2013 at 07:45 am
ŠKODA India ties up with the Gurgaon Rapid Metro with an innovative marketing initiative. For the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from ŠKODA Auto India. The collaboration was a natural fit as the...
Categories: MediaOOH


Tue, Nov 12, 2013

Aurora Comms picks Shivaraman Iyer as Business Head

Posted by Adgully Bureau   Nov 12th, 2013 at 00:15 am
Aurora Comms, one of India’s foremost shopper marketing firms has brought on board its team Mr Shivaraman Iyer, a Mumbai-based sales, marketing and media professional. Iyer joins A Comms as Business Head. Having been at the helm of the launch and workings of...
Categories: MediaOOH


Tue, Oct 15, 2013

Tata Docomo kicks off 'Open Up' campaign, OOH innovation in Pune

Posted by Adgully Bureau   Oct 15th, 2013 at 07:02 am
People wear masks, carry baggage in relationships, hold back or hesitate in saying what they really feel and this burden of unshared emotions can create regrets that last a lifetime - often wondering about what might have been if only they had not hesitated. Hence, a fertile...
Categories: MediaOOH


Wed, Oct 09, 2013

Milestone Brandcom rolls a mega budget OOH campaign for Colors' "24"

Posted by Adgully Bureau   Oct 9th, 2013 at 06:15 am
The Indian adaptation of the internationally renowned espionage series 24 starring Anil Kapoor as Anti Terrorist Unit Chief Jai Singh Rathod, launches on October 4th on COLORS. 24 takes a gigantic leap from the existing crime-thrillers on Indian television, with a unique...
Categories: MediaOOH


Thu, Sep 26, 2013

Kinetic India picks Raj Mohanty as Vice President

Posted by Adgully Bureau   Sep 26th, 2013 at 07:30 am
Raj Mohanty has joined Kinetic India as Vice President and will be based out of Delhi. He will be reporting to Amit Sarkar, COO, Kinetic India. Raj's last assignment was with LG Ads in the capacity of General Manager- India, where he was national head for OOH &...
Categories: MediaOOH


Wed, Sep 18, 2013

Times OOH names Arghya Chakravarty as CEO!

Posted by Adgully Bureau   Sep 18th, 2013 at 08:01 am
Times OOH has announced the appointment of Arghya Chakravarty as Chief Executive Officer. Arghya is an Electronics and Communication engineer from BIT Mesra and an MBA from IIM Calcutta. He started his career with Tata Steel as a Graduate Trainee post completing his B.E....
Categories: MediaOOH


Tue, Sep 03, 2013

Adz Edge appoints Ramesh Iyer as National Buying Head

Posted by Adgully Bureau   Sep 3rd, 2013 at 07:15 am
Adz Edge has announced the appointment of Ramesh Iyer, who has joined the team as the National Buying Head. Within this role, Iyer will be responsible for overseeing buying across India. Iyer's proven background with over 25yrs of experience in Media Planning & Buying...
Categories: MediaOOH


Fri, Jul 26, 2013

Consumer engagement activity takes off at the Mumbai Domestic airport

Posted by Adgully Bureau   Jul 26th, 2013 at 07:02 am
Airports, across the globe, have become one of the most important and convenient ways of commuting in today’s busy world. This is solely because of reasons like increase in standard of living and the reduced fares of flight tickets. Airports have evolved from just being...
Categories: MediaOOHTelevision


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