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"Media - OOH" Category

Tue, Dec 24, 2013

OOH medium preferred by the brands in 2013: Sanjeev Gupta

Posted by Adgully Bureau   Dec 24th, 2013 at 08:01 am
The tough market conditions have compelled various brand categories to advertise on out-of-home medium in the year 2013. Brands were looking up to the medium to make up for the low sales period persisted due to economic slowdown. Prospects for out of home as...
Categories: MediaOOH


Tue, Dec 17, 2013

Mumbai Metro's advertising rights goes to Times OOH

Posted by Adgully Bureau   Dec 17th, 2013 at 00:39 am
Times Innovative Media Ltd (TIML) has won the prestigious contract to partner with Mumbai Metro Line I for advertisement rights for the much awaited project of Mumbai. Mumbai Metro One issued the letter of award for advertising contract to TIML, a subsidiary of Bennett,...
Categories: MediaOOH


Wed, Dec 11, 2013

Global Advertisers picks Sudhendu Ram as National Head, Marketing

Posted by Adgully Bureau   Dec 11th, 2013 at 00:38 am
India’s leading outdoor advertising agency, Global Advertisers strengthens it's team with Sudhendu Ram, appointed to head marketing initiatives of Global Advertisers, pan India. The agency has expanded its business in tier II and tier III cities wherein large scale...
Categories: MediaOOH


Tue, Dec 10, 2013

Global media economy set to accelerate in 2014: Study

Posted by Adgully Bureau   Dec 10th, 2013 at 00:40 am
In its latest study of global media owner advertising revenues, covering 72 individual countries, MAGNA GLOBAL estimates that revenues grew by +3.2% in 2013 to $489.6 billion. This is in line with our previous forecast (+3.0% published in June 2013). As the world economy...
Categories: MediaDigitalMobileOOHPrintRadioTelevision


Thu, Dec 05, 2013

South African Tourism picks DDB MudraMax for next OOH Campaign

Posted by Adgully Bureau   Dec 5th, 2013 at 00:32 am
South African Tourism has appointed DDB MudraMax as its outdoor advertising partner in the tourism board’s destination brand building efforts in India. The agency will be responsible for the 2013 -14 campaign which goes live in January 2014. An agency pitch was...
Categories: MediaOOH


Tue, Dec 03, 2013

SKODA transforms Rapid metro with complete train wrap

Posted by Adgully Bureau   Dec 3rd, 2013 at 07:45 am
ŠKODA India ties up with the Gurgaon Rapid Metro with an innovative marketing initiative. For the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from ŠKODA Auto India. The collaboration was a natural fit as the...
Categories: MediaOOH


Tue, Nov 12, 2013

Aurora Comms picks Shivaraman Iyer as Business Head

Posted by Adgully Bureau   Nov 12th, 2013 at 00:15 am
Aurora Comms, one of India’s foremost shopper marketing firms has brought on board its team Mr Shivaraman Iyer, a Mumbai-based sales, marketing and media professional. Iyer joins A Comms as Business Head. Having been at the helm of the launch and workings of...
Categories: MediaOOH


Tue, Oct 15, 2013

Tata Docomo kicks off 'Open Up' campaign, OOH innovation in Pune

Posted by Adgully Bureau   Oct 15th, 2013 at 07:02 am
People wear masks, carry baggage in relationships, hold back or hesitate in saying what they really feel and this burden of unshared emotions can create regrets that last a lifetime - often wondering about what might have been if only they had not hesitated. Hence, a fertile...
Categories: MediaOOH


Wed, Oct 09, 2013

Milestone Brandcom rolls a mega budget OOH campaign for Colors' "24"

Posted by Adgully Bureau   Oct 9th, 2013 at 06:15 am
The Indian adaptation of the internationally renowned espionage series 24 starring Anil Kapoor as Anti Terrorist Unit Chief Jai Singh Rathod, launches on October 4th on COLORS. 24 takes a gigantic leap from the existing crime-thrillers on Indian television, with a unique...
Categories: MediaOOH


Thu, Sep 26, 2013

Kinetic India picks Raj Mohanty as Vice President

Posted by Adgully Bureau   Sep 26th, 2013 at 07:30 am
Raj Mohanty has joined Kinetic India as Vice President and will be based out of Delhi. He will be reporting to Amit Sarkar, COO, Kinetic India. Raj's last assignment was with LG Ads in the capacity of General Manager- India, where he was national head for OOH &...
Categories: MediaOOH


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