Share
Home Advertising Marketing Media Entertainment Videos Gallery All Categories
 
You are here: Home  > Categories > Media > Radio

"Media - Radio" Category

 
Fri, Aug 28, 2015

FM auctions: Race for 5 channels continues

Posted by Adgully Bureau   Aug 28th, 2015 at 00:15 am
At the close of the 24th day of bidding, 94 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1143 Crore against their aggregate reserve price of about Rs 459 Crore. Thus the summation of provisional winning prices...
Categories: MediaRadio
Comments

 

Thu, Aug 27, 2015

Mapping consumer insights to FM bids

Posted by Adgully Bureau   Aug 27th, 2015 at 02:20 am
Radio e-auctions for Phase 3 sprung many a surprise for those of us having a ringside view. While a city like Bhubaneswar commanded nine times its base price, cities like Mysore just did not move. Among metros, Delhi fetched a way higher price than Mumbai and Bengaluru,...
Categories: MarketingMarket ResearchMediaRadio
Comments

 

FM: No of provisionally won channels still at 94

Posted by Adgully Bureau   Aug 27th, 2015 at 00:17 am
Number of provisionally won channels had reached 94 on Day 18 – and even at the end of Day 23 and 92 rounds it continues to be same. Varanasi, Jodhpur and Guwahati with excess demand of 1 are applicable for a 5% price rise today, while shilling with no excess demand is...
Categories: MediaRadio
Comments

 

Wed, Aug 26, 2015

FM: Percentage price increase continues in 4 cities

Posted by Adgully Bureau   Aug 26th, 2015 at 20:05 pm
At the close of the 22nd day of bidding, 94 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1136.6 Crore against their aggregate reserve price of about Rs 459 Crore. Thus the summation of provisional winning...
Categories: MediaRadio
Comments

 

Tue, Aug 25, 2015

FM: Bhubaneshwar largest percentage gainer till now

Posted by Adgully Bureau   Aug 25th, 2015 at 00:42 am
Varanasi, Jodhpur and Guwahati are applicable for a 5% price rise today, while Allahabad is applicable for 1% price rise. As per the I&B Ministry’s official communique, 17 cities have got provisional winning price for their channels more than 100% above their...
Categories: MediaRadio
Comments

 

Mon, Aug 24, 2015

FM auctions: 26 channels in 13 cities have no takers

Posted by Adgully Bureau   Aug 24th, 2015 at 01:39 am
The amounts being bid for FM stations are talk of the town with provisional winning price for 94 channels in 56 cities crossing Rs 1130 cr, more than double the price of all the 135 channels being auctioned. A thing to notice, however, is also that 26 channels in 13...
Categories: MediaRadio
Comments

 

Fri, Aug 21, 2015

FM auction: Varanasi still on a roll

Posted by Adgully Bureau   Aug 21st, 2015 at 00:53 am
On Day 19, Varanasi and Shillong had a new city for company as far as 5% applicable price rise goes - Jodhpur. These cities applicable for 1% price rise today are Guwahati and Kolhapur. A lot of analysis, it seems, is going into picking cities to bid for, to optimise the...
Categories: MediaRadio
Comments

 

Thu, Aug 20, 2015

FM auction: focus continues on emerging cities

Posted by Adgully Bureau   Aug 20th, 2015 at 01:01 am
Day 18 of e-auction did not see much action. However, players have moved their attention to a few emerging cities, while metro bidding seems to have settled down. Excess demand and hence 5% applicable price increase is now there in Allahabad too in addition to Guwahati,...
Categories: MediaRadio
Comments

 

Wed, Aug 19, 2015

FM: Prov winning price now 100% more than total reserve price

Posted by Adgully Bureau   Aug 19th, 2015 at 01:42 am
Emerging cities are still seeing some interest from FM players, while the action is diminishing in metros and mini metros. Perhaps, the stations have reached their optimum limit on bidding in those cities. A school of thought is that channels that have lost bids in bigger...
Categories: MediaRadio
Comments

 

Tue, Aug 18, 2015

FM e-auction: Finally Varanasi wakes up

Posted by Adgully Bureau   Aug 18th, 2015 at 01:58 am
Bidding for the first batch e-auctions for Phase three, seems to be in its last leg. Allahabad, Cochin, Guwahati, Mumbai and Shillong are the only four cities that are applicable for a 1% price jump today. A big surprise, however, comes in form of Varanasi, where the...
Categories: MediaRadio
Comments

 

12345>
Subscription updated


© AdGully, 2012