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Fri, Aug 28, 2015

TAM and BARC to live together happily ever after

Posted by Adgully Bureau   Aug 28th, 2015 at 02:58 am
Amen! When one was wondering if industry would have to brace for two currency audience measurement scenario, and the channels would pick and choose the ratings that suited them best in a given scenario, comes the news of union. And it would not be right to write and obituary...
Categories: MediaTelevision
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Industry applauds BARC-TAM tie-up

Posted by Adgully Bureau   Aug 28th, 2015 at 02:03 am
The media industry has breathed a sigh of relief – battle between BARC and TAM has come to an end even before it started. Television planning and buying would now be done based on a single currency, and hopefully no two channels in the same genre would now claim to be...
Categories: MediaTelevision
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SUN TV Network partners with HOOQ

Posted by Adgully Bureau   Aug 28th, 2015 at 01:25 am
SUN TV Network with the largest catalogue of premium movies from South partners with HOOQ, Asia’s biggest premium video-on-demand service in a Multi-year deal. HOOQ has recently entered into the Indian market with over 30,000 hours of movies and TV series and will...
Categories: MediaTelevision
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Thu, Aug 27, 2015

‘Girl Rising: Woh Padhegi. Woh Udegi.campaign launches

Posted by Adgully Bureau   Aug 27th, 2015 at 01:27 am
Girl Rising, a global movement for educating and empowering girls, today announced the India premiere of its film ‘Girl Rising: Woh Padhegi. Woh Udegi.’ (She Learns. She Rises.). The film will be broadcast on Star Plus on August 29 at 1:30 pm. The film,...
Categories: MediaTelevision
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BARC INDIA and TAM INDIA form a meter management company

Posted by Adgully Bureau   Aug 27th, 2015 at 01:20 am
BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers and TAM India, the television audience measurement joint venture between Nielsen and Kantar, today announced the formation of a new Meter management company. This will run...
Categories: MediaTelevision
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Wed, Aug 26, 2015

Looking at strengthening our weekend positioning: Rajesh Iyer

Posted by Adgully Bureau   Aug 26th, 2015 at 12:34 pm
&TV, is all set to make the weekends more interesting and entertaining with the launch of two new DEAL OR NO DEAL and AGENT RAGHAV – CRIME BRANCH starting 5th September every Sat-Sun at 8:00 PM and 9:00 PM respectively. &TV continues to offer a dynamic mix of...
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Anupama Mandloi moves on from FremantleMedia

Posted by Adgully Bureau   Aug 26th, 2015 at 01:05 am
Anupama Mandloi has recently resigned from the post of Managing Direction, FremantleMedia India. She has been a part of the production house for 5 years. Although she will carry on to be a consultant with Fremantle. Confirming the news to Adgully, She said, "I...
Categories: MediaTelevision
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Tue, Aug 25, 2015

IAA Silver Jubilee Summit: Behind the scenes with PG

Posted by Adgully Bureau   Aug 25th, 2015 at 02:01 am
IAA Silver Jubilee Summit to be held at Kochi on Sept 3-5 is rightly being touted as one of the biggest marketing and communication events in India. To give you a flavour of the speakers at the summit, among them are Sachin Tendulkar, Sadhguru Jaggi Vasudev and Shahrukh Khan....
Categories: MediaTelevision
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Mon, Aug 24, 2015

You are as successful as the last show you make: Myleeta Aga

Posted by Adgully Bureau   Aug 24th, 2015 at 01:53 am
BBC Worldwide strengthens its standing on Indian television with the launch of its two new shows Nach on Bindass and ‘Dil Ko Aaj Fir Jeene Ki Tamanna Hai’ which airs on DD. Both the shows belong to two different genres of television. While Nach is a scripted...
Categories: MediaTelevision
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Sat, Aug 22, 2015

IBN7 CELEBRATES STORIES OF SUCESSFUL YOUNG INNOVATORS WITH ‘SHABASH INDIA’

Posted by Adgully Bureau   Aug 22nd, 2015 at 20:31 pm
Bringing the extra-ordinary stories of ordinary people to the forefront, IBN7 had launched a special 13 part series ‘Shabash India’ on 8th August, 2015. A one-of-its-kind show, ‘Shabash India’ showcases the untold stories of young innovators who have,...
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