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Mon, Aug 29, 2016

Zee announces its FTA Hindi Movie Channel - ‘Zee Anmol Cinema’

Posted by Adgully Bureau   Aug 29th, 2016 at 05:09 am
India's leading entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEEL), has an enviable Hindi Movie cluster in India that includes Zee Cinema, &pictures, Zee Classic, Zee Action, Zee Cinema HD, and &pictures HD with a cumulative reach of 87.51...
Categories: MediaTelevision
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Thu, Aug 25, 2016

BARC ratings Wk 33: Star Plus continues lead in rural+urban viewership

Posted by Adgully Bureau   Aug 25th, 2016 at 15:24 pm
BARC ratings for Week 33 (August 13-19) of 2016 [HSM (U+R) : NCCS All : 4+ Individuals] saw the top order remain unchanged. While Star Plus continued to maintain its lead among Hindi GECs, Star Utsav, which climbed to the second spot last week, held on to this position in...
Categories: MediaTelevision
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Wed, Aug 24, 2016

We’re creating a feeling of belonging: Saurabh Yagnik on Sony Le Plex HD

Posted by Adgully Bureau   Aug 24th, 2016 at 10:51 am
Sony Pictures Networks India (SPN) has further strengthened its position in the English cluster with the launch of Sony Le Plex HD, a premium English movie High Definition channel. The new channel went live yesterday, August 23, 2016 with a proposition to serve audiences who...
Categories: MediaTelevision
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Mon, Aug 22, 2016

Zee Unimedia to manage revenue monetisation for Living Foodz

Posted by Adgully Bureau   Aug 22nd, 2016 at 10:40 am
The ad sales account of Living Foodz, which was being managed by Helios Media since the channel’s inception, has moved to Zee Unimedia, the specialised ad sales subsidiary of Zee Entertainment Enterprises. The strategic intent is to leverage Zee Unimedia’s...
Categories: MediaTelevision
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Fri, Aug 19, 2016

BARC ratings Wk 32: Star Utsav rises to No. 2 in rural+urban viewership

Posted by Adgully Bureau   Aug 19th, 2016 at 15:08 pm
BARC ratings for Week 32 (August 6-12) of 2016 [HSM (U+R) : NCCS All : 4+ Individuals] saw a change in the top order. While Star Plus continued to maintain its lead among Hindi GECs, Star Utsav gained major grounds as it climbed to the second spot from No. 4 last...
Categories: MediaTelevision
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It’s time for us to redefine something new: Hemal Jhaveri on Channel V

Posted by Adgully Bureau   Aug 19th, 2016 at 10:22 am
Star India’s Channel V has made the much-awaited transition into a 24-hour music channel this August, continuing with its legacy. With this, Channel V promises to introduce the Indian youth to the future of music entertainment in India where content will be curated for...
Categories: MediaTelevision
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Tue, Aug 16, 2016

Zee Yuva is a monopoly and owns its space: Sharada Sunder

Posted by Adgully Bureau   Aug 16th, 2016 at 11:20 am
Zee Entertainment Enterprises recently unveiled the first look of its new GEC, Zee Yuva. The channel, which will target the youth and the young at heart, will go live from August 22, 2016. The channel wants to disrupt the market through differentiated, new age content. In...
Categories: MediaTelevision
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Fri, Aug 12, 2016

MAX2 has a very strong identity that is its differentiator: Vaishali Sharma

Posted by Adgully Bureau   Aug 12th, 2016 at 14:30 pm
Sony MAX2 has ushered in its third year with a refreshed tagline ‘Yaad Rahega’. The Hindi movie channel from Sony Pictures Networks India (SPN) has rolled out its latest campaign to refresh the channel’s brand ethos – ‘Kuch Filmo Ka Jadu Kabhi...
Categories: MediaTelevision
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Thu, Aug 11, 2016

BARC ratings Wk 31: Star Plus continues to lead urban+rural viewership

Posted by Adgully Bureau   Aug 11th, 2016 at 13:50 pm
BARC ratings for Week 31 (July 30-August 5) of 2016 [HSM (U+R) : NCCS All : 4+ Individuals] saw Star Plus continue to maintain its lead among Hindi GECs. This week, Colors, Star Utsav and Zee Anmol saw gains in gross viewership. Star Plus continued to be in the No. 1 spot...
Categories: MediaTelevision
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Wed, Aug 10, 2016

Doordarshan invites fresh and innovative programme ideas

Posted by Adgully Bureau   Aug 10th, 2016 at 07:55 am
Doordarshan has been exploring new ways of procuring best quality content for its channels. Towards this, the slot sale policy for DD channels was approved by the PBB Board. Doordarshan had floated Request For Proposal (RFP) in June 2016. However, there was not enough...
Categories: MediaTelevision
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