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Tue, Oct 27, 2009

Last.FM to launch online television channel

Posted by Adgully Bureau   Oct 27th, 2009 at 19:10 pm
As a way of expanding the Last.FM brand globally, CBS Interactive is initiating the online TV service that will carry brand name Last.TV. Plan is to make the brand popular through the UK and other European countries over the duration of festivals next year....
Categories: OOHDigitalOnline MarketingMediaMarketing
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Mouthshut opens door for direct brand advertising

Posted by Adgully Bureau   Oct 27th, 2009 at 14:15 pm
Mouthshut has been one of the major players on the web when it comes to user-generated content (UGC). The primary focus of the website has been to generate consumer review and feedback and it has done rather well till now. However, for every web entity to last this long, a...
Categories: DigitalOnline MarketingMediaMarketingAdvertising
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Sat, Oct 24, 2009

TimesJobs give full control to candidates

Posted by Adgully Bureau   Oct 24th, 2009 at 11:26 am
Some few days back it was Balaji Telefilms' Hoonur.com, which gave users tools to add different things to their profile. Apart from the inclusion of videos from YouTube, SlideShare presentations, documents from Google Docs with TimesJobs Global Connect, a candidate can also...
Categories: DigitalOnline MarketingMedia
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Fri, Oct 16, 2009

Internet defeats TV in ad spend in UK

Posted by Adgully Bureau   Oct 16th, 2009 at 03:53 am
Alright, this may not be India-specific, but it still is very important news. Internet, for the first time ever, has outdone TV in terms of ad spend in the UK. Pricewaterhouse Coopers and IAB carried out an exercise and its report mentioned that internet advertising was the...
Categories: TelevisionDigitalOnline Marketing
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Mon, Oct 12, 2009

Religare ropes in Ogilvy as creative partner

Posted by Adgully Bureau   Oct 12th, 2009 at 19:11 pm
Diversified financial services group ' Religare Enterprises ' has brought in Ogilvy as the creative partner. Several other agencies like JWT, McCann Erickson, TBWA, Law & Kenneth and Captial Advertising were involved in the pitch alongside Ogilvy. Religare took the decision in...
Categories: DigitalOnline MarketingAgency
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McDonald's spins 'I'm Lovin' It'

Posted by Adgully Bureau   Oct 12th, 2009 at 08:49 am
To refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of 'I'm lovin' it.According to reports, the drill began a few months ago and is ongoing, with the shops -- identified by sources as Omnicom Group units DDB and...
Categories: DigitalOnline MarketingMarketingAgency
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Michelin to launch its first global ad campaign

Posted by Adgully Bureau   Oct 12th, 2009 at 08:24 am
Michelin Tyres is all geared to launch its first global ad campaign in a bid to retain its position as market leader.The campaign will appear across TV, print and Internet, with media bought and planned through Michelin's agency, Mediaedge:cia. Details of which channels,...
Categories: PrintTelevisionDigitalOnline MarketingMediaMarketingAgency
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Fri, Oct 09, 2009

Cadillac invites agencies for a creative pitch

Posted by Adgully Bureau   Oct 9th, 2009 at 23:52 pm

In a statement supplied to the media, Modernista! stated, "Citing creative and strategic differences, Modernsita! and Cadillac have decided to part ways. This ends a nine year relationship between Modernsita! and General Motors."...

Categories: OOHPrintTelevisionDigitalOnline MarketingMediaMarketingDirect MarketingMobile
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Asklaila to power HT's city search site.

Posted by Adgully Bureau   Oct 9th, 2009 at 10:21 am

Search technologies that consider user's psyche provide for good research and analysis tool as well that would lead to understanding user behaviour on the internet. ...

Categories: PrintDigitalOnline MarketingMarketing
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Google search results to have Facebook and LinkedIn profiles soon.

Posted by Adgully Bureau   Oct 9th, 2009 at 09:12 am
Though limited only to the US site, Google seems to be trying out the inclusion of search related to social and business networking platforms like Facebook and LinkedIn. Google might soon come out with a fully functional search apparatus that would also produce your Facebook...
Categories: DigitalOnline MarketingMedia
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