Champions Tennis League appoints Eulogy Media as its Public Relations Consultant for the 2015 season

Second Serve Pvt. Ltd., owners of India’s only nationwide tennis league where team captains are international legends and the players are amongst the best in the world, has appointed London based Public Relations firm, Eulogy for its brand management and image consultancy activities. The India arm of Eulogy with a pan-India network will service the account.

Champions Tennis League (CTL) is the private tennis league owned and operated by Second Serve Pvt. Ltd. Led by Vijay Amritraj, the Indian tennis legend and global ambassador of the sport, CTL is the only professional tennis league in India and has been conceptualized to promote a passion for tennis and inculcate a love for the sport. CTL holds the promise of taking tennis in India to new heights.

As a Public Relations Consultancy, Eulogy Media will help enhance Champions Tennis League’s image as a marquee Indian tennis league. Eulogy Media via its out-of-the-box brand solutions will endeavor to enhance the familiarity and reach for the high-octane tennis league featuring legendary tennis players along with top ATP, WTA and Indian talents. Mandated to spread awareness about Second Serve Pvt. Ltd.'s pioneering approach to develop tennis in India, Eulogy Media will also seek to establish the brand as a tennis evangelist. By employing a mix of traditional and new-age communication tools, Eulogy Media seeks to achieve the mandate of building upon a positive brand perception.

Arjun Rao, CEO, Second Serve Pvt. Ltd. says, “We are very happy to appoint Cyrus and his team as our PR consultants for our 2015 CTL season. We have seen an unusually high sense of responsibility and motivation in the Eulogy Media team and this is what has set them apart from the other agencies that we met. Their knowledge of sports and the intricacies of PR and media management give them a decisive edge and we look forward to a great partnership together and a very well publicised 2015 season for us."

Cyrus Jogina, Managing Director, Eulogy Media India Pvt. Ltd. says, “The association with Second Serve Pvt. Ltd. marks our foray into the highly dynamic yet challenging Sports PR mandate. We view this as a valuable opportunity to expand our knowledge base and bring in an innovative and fresh service approach. We believe that being inventive with sporting knowledge gives us an opportunity to create dynamic ideation that combining with the sectorial experience of Second Serve Pvt. Ltd. will create a winning partnership"