Colgate picks Lara Dutta as brand ambassador...!

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched an Oral Care solution that cleans and protects 100% of the mouth surfaces viz. teeth, tongue, cheeks & gums – Colgate Total Charcoal Deep Clean.

This newest innovation in the company’s vast portfolio utilizes the unique formula with activated charcoal. . Actress and former Miss Universe Lara Dutta has been roped in as the brand ambassador for the product, and features in its new TVC.

Charcoal has antibacterial properties and it is a natural cleanser. Activated charcoal is known for its ability to absorb and trap impurities as it draws impurities onto itself, and removes germs and odour. It’s the purifying property of activated charcoal which is increasingly making it the latest fad in the health and wellness space. Colgate Total Charcoal Deep Clean combines the science of Colgate Total with micro charcoal particles.

 The result is a clinically proven, unique and superior anti-germ technology with ultra-micro charcoal particles that prevents germ build-up on all mouth surfaces viz.  teeth, gums, cheeks and tongue.

Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) Limited said, “At Colgate, we are consistent in our efforts to introduce innovations that make the practice of oral hygiene more efficient. Our newest innovation – Colgate Total Charcoal Deep Clean provides superior cleaning vs. regular fluoride toothpaste and protects 100% of mouth surfaces.”

About the Company’s association with Lara Dutta, Mr. Jumbert said, “We are delighted to partner with Lara Dutta, an eminent personality, a doting mother, health and fitness enthusiast who relies on leading-edge solutions to meet the complete oral care needs of her family.”

Actress and former Miss Universe Lara Dutta, who has a long-standing association with Colgate, said, “All of us are aware of the importance of oral hygiene in the context of overall well-being. The new Colgate Total Charcoal Deep Clean got my attention straight away because it provides superior cleaning and complete mouth protection. We have at some point or the other heard how Charcoal cleans extraordinarily well. I think this toothpaste is a fantastic innovation in the Oral Care segment.”

The formulation comes in comes in an eye-catching, grey and white formulation, and premium packaging. The toothpaste is priced at Rs. 112 for 140 gm. The launch is being supported by a 360 degrees marketing campaign across platforms such as print, television, digital, shopper-engagement, and more.