Consumer engagement activity takes off at the Mumbai Domestic airport

Airports, across the globe, have become one of the most important and convenient ways of commuting in today’s busy world. This is solely because of reasons like increase in standard of living and the reduced fares of flight tickets. Airports have evolved from just being a commuting point to a place where travelers utilize their time in more productive/ recreational activities. These activities range from shopping, reading, surfing the net and in few cases, we do notice executives conducting brief business meets.

Premium brands have realized in time that airports are the best place to find their target audience in a mode where they would spend time in reading their messages. Hence, these days we find premium retails shops and branding of such brands in and around the airports.

Mumbai domestic airport which witnesses 3 cr+ travelers every year has 90% of travelers from SEC A which indicates an educated lot of audience. Travelers, during their available time, can be easily attracted towards activities that are interactive and occasions which enhance knowledge base. Due to the presence of a captive, affluent and educated audience, advertisers and marketers can expect strong returns on investment.

In the bid to create a milestone, Mumbai Domestic Airport has opened its doors for brand communication inside the airport. The first such occasion of brand communication inside the airport was for ZeeQ.  ZeeQ, India’s first edutainment television channel has put up a kiosk at one of the terminals. This kiosk will help ZeeQ engage and interact with children and their parents through interesting activities.

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