Cricbuzz sees unprecedented traffic, touches 1.5 billion visits during IPL 2016

The 9th edition of Indian Premier League witnessed a 40% higher viewership than the 2015 edition on Cricbuzz. Cricbuzz received 30 billion page views across its properties during IPL 2016, with users together spending over 24 billion minutes (equivalent to over 45667 years). Across platforms, Cricbuzz averaged 14 million Daily Active Users, and on the final on May 29th, Cricbuzz saw 18.9 million users.

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Cricbuzz has been the leading cricket destination on desktop and on mobile during the ICC World T20 and the IPL. According to Comscore, over 3.7 million users accessed the Cricbuzz Desktop site in India in April which is 20% higher than ESPN Cricinfo. In the WT20, 6.63 million users accessed Cricbuzz compared to 5.34 million recorded for ESPN Cricinfo.
 

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This phenomenal online engagement threw some stimulating insights on fan-preferences in polls conducted by Cricbuzz, where over 2.5 million users participated.

Most Exciting Player

Virat Kohli

Best Captain

Virat Kohli

Best Emerging Player

Mustafizur Rahman

Best Overseas Player

AB de Villiers

 

The 5 most followed league matches as per Cricbuzz data were

 

  1. RCB v RPS (May 7)

  2. RPS v GL (Apr 29)

  3. KKR v RCB (May 16)

  4. KXIP v RCB (May 9)

  5. RCB v MI (May 11)

 

These trends and data reveal that Virat Kohli and the Royal Challengers Bangalore were the toast of this year’s IPL and Dhoni continued to be a crowd puller.

Commenting on the development, Mr. Pankaj Chhaparwal, CEO, Cricbuzz said, “Cricbuzz is quickly becoming the default platform for every cricket fan, and we’re humbled by the response. We consider this traction as a feedback from our users in terms of our services and we look forward to keeping our users entertained in times to come.”

The Cricbuzz app is available to download through the Play Store for Android, the iOS App Store, the Microsoft Store for Windows Mobile and the Blackberry World.

 

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