Dainik Bhaskar Group bags 13 Hermes Creative metals
Dainik Bhaskar Group has bagged 13 metals including 10 Platinum and 3 Gold Awards. Hermes Creative Awards are administered by Texas based Association of Marketing and Communication professionals. Dainik Bhaskar Group was the only Indian entry to have won 13 metals.
Dainik Bhaskar’s trendsetter initiative ‘No Negative Monday’ has been conferred with 6 Platinum and 1 Gold awards for Integrated Marketing campaign, Communication/Marketing campaign, Publication Overall, Publicity Campaign, Advertising Campaign, PR campaign and Outdoor Campaign. Additionally, Dainik Bhaskar’s award winning CSR initiative ‘Annadaan’ earned the distinction of being the only Indian entry which has been highlighted under the Hermes Creative Awards Spotlight platform which showcases only the selected creative entries which stand out.
Complete list of Awards:
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PLATINUM - 10 |
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1 |
PR Campaign |
No Negative Monday campaign |
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2 |
Publication Overall |
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3 |
Publicity Campaign |
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4 |
Communication/Marketing Campaign |
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5 |
Advertising Campaign |
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6 |
Integrated Marketing Campaign |
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7 |
CSR program |
Annadaan for Marathwada farmers |
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8 |
Event Marketing |
Bemisaal Bhopal celebrations |
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9 |
Employee Relations |
In house magazine- Samvad |
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10 |
Annual Report |
2015 Annual Report |
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GOLD – 3 |
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1 |
Outdoor |
No Negative Monday campaign |
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2 |
Magazine |
In house magazine- Samvad |
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3 |
E-zine |
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Commenting on the win, Vinay Maheshwari, Senior Vice President-Sales and Market Development and Brand Marketing said, “It is a matter of great pride and honour for us to win at these awards. We dedicate this win to our readers and business associates who have been passionately driving our reader-centric approach.”
Vikas Singh, Associate Vice President-Brand Marketing, said “Our ‘No Negative Monday’ initiative has been trendsetter in the Indian media space and we are happy to see it win laurels at national and international forums”.
The No Negative campaign showreel can be viewed at www.nonegativelife.org
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