Dainik Bhaskar Group Bags Majority of Platinum and Gold Awards at Herms Creative Awrads 2015

DB Corp Limited (DBCL), India’s largest print media companies, announced today that the Company has been awarded three Platinum and seven Gold Awards at Hermes Creative Awards 2015. Of the twelve Indian winning entries at the awards, ten belonged to Dainik Bhaskar Group.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs and emerging technologies. It is administered and judged by the Association of Marketing and Communication Professionals.

A thought leader in the media industry, Dainik Bhaskar Group has set exemplary editorial standards by launching initiatives such as ‘No Negative Monday’. Further, besides being at the forefront for developing creative quotient the Group is also involved in commissioning and leading varied high impact marketing initiatives ranging from cause related initiatives such as ‘Nasha Mukt’ in Punjab an editorially led drive to the ‘Ek Ped Ek Zindagi’ CSR campaign, reflecting the Group’s commitment to its vision of being ‘The largest language media brand enabling socio-economic change’.

Further, besides the Group’s editorial philosophy of ‘Kendra Mein Pathak’, its differentiated concepts & designs are perpetually at work. Within the trade fraternity, the group is driving its focus to build differentiated initiatives & distinct engagement platforms to connect with the target group. Initiatives such as ‘Unmetro’ have been focusing on bringing forth the potential of the Tier II & Tier III cities of India and are driving the marketers attention to the opportunities Tier II & Tier III cities of India have to offer. 

Over the last few years, the group has won several national and international awards across areas such as marketing, creativity & technology.

Commenting on the win, Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer said, “It is always an honour when efforts get recognized at a prestigious platform. Winning at such a prestigious international platform motivates us and spurs us even more to remain committed towards our goal. It makes us proud to win 10 awards at the Hermes 2015, and renews our commitment to provide a superior UnMetro market opportunity to our advertisers, while remaining committed to truly differentiated content for our readers”.