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Ahmedabad is the commercial and is also the political capital of Gujarat. As per internal research and readers feedback, it was evident that the readers in Ahmedabad are deeply curious and interested in the Political and bureaucratic activities of state. Power corridors of Ahmedabad and Gandhinagar were of prime interest to the readers.
Divya Bhaskar launched special page ‘RAJKAAJ’ in its main issue in Ahmedabad to address this heightened reader need for political news.
Saras Sethi, State CEO Gujarat commented ‘Divya Bhaskar has always been a newspaper that has remained above the curve; it has led by example in addressing not only the stated needs but also the unspoken latent needs of the readers. And we use reader’s feedback and formal research for keeping a tab on the changing environment.
RAJKAAJ aimed at providing focused political news is a perfect example of this philosophy. We understand that this will further strengthen the strong reader connect that Divya Bhaskar enjoys with its readers and will help then remaining updated on the political & bureaucratic scenario and the power struggle or equations.’
Divya Bhaskar; the Gujarati Newspaper of Dainik Bhaskar group with 11.44 lac readers ( IRS Q1 2012) is the only Gujarati newspaper with more than a million readers in a city.