Emami ropes in Amitabh Bachchan & Kangna Ranaut for BoroPlus!

BOROPLUS PRESENTS THE BIGGEST CASTING COUP OF THE YEAR; Gets AMITABH BACHCHAN & KANGANA RANAUT. To be paired for the FIRST TIME for a new RAJKUMAR HIRANI Blockbuster Production

This is a casting coup of many firsts but all happening at one time – a celluloid story that will unfurl a box full of surprises:

• A never-seen-before pairing of the legendary actor Amitabh Bachchan and the super talented Kangana Ranaut sharing screen space together for the very first time
• Amitabh Bachchan to appear for the first time in a Rajkumar Hirani Productions
• Kangana Ranaut also is cast for the first time by Rajkumar Hirani Productions

Stringing these pearls together, this unique casting coup has been orchestrated by none other than BoroPlus Antiseptic Cream, a power brand from the house of Emami Limited, a major FMCG player in India, for its brand new TVC.  Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year.

Speaking on the occasion, Ms. Priti Sureka, Director, Emami Limited said, “The new BoroPlus Antiseptic Cream TVC aims to capture one of the biggest talent pools that Bollywood can offer at this point of time and create a classic. With the star power of the versatile & legendary actor Amitabh Bachchan and the accomplished actor of the ‘Queen’ fame Kangana Ranaut put together under the banner of the talented Raj Kumar Hirani Productions, we are confident that we have a winner with us.  A very strong performance by both the actors in the new TVC, has the potential of reinforcing our consumers’ confidence to a greater height for the brand.  We are confident that the storyline of the ad film will resonate with every movie lovers irrespective of their age.”

The Rs. 400+ crore Boroplus portfolio currently comprises brands-for-all-seasons: BoroPlus Antiseptic Cream, BoroPlus Total results Moisturizing Lotion and BoroPlus Prickly Heat Powder.   BoroPlus is India’s No.1 antiseptic cream and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal.   Over the years, the brand BoroPlus has been endorsed by biggest celebrity names like Amitabh Bachchan, KanganaRanaut, Kareena Kapoor Khan, Sonakshi Sinha and Bipasha Basu.