Exclusive | Do-It-Yourself: KyaZoonga's Neetu Bhatia

The process of ticket booking has been ever changing since online booking took shape a few years ago. Be it booking an online railway ticket or for a sports event or even to a multiplex, the fad has really caught on well with the growth of Internet penetration in the county. Today’s viewers largely prefer to book tickets for events and shows from the comforts of their home and there are many online ticketing companies that are in the fray helping customers. The mantra for these companies is to bring something new for their clients every now and then which helps them stay in the competition.
 
One such new concept introduced by KyaZoonga.com, India’s first and largest sports and entertainment ticketing company is ‘do-it-yourself’ e-ticket service called, ”iTicket”. Elaborating about the concept, Neetu Bhatia, Co-Founder, Chairman & CEO of KyaZoonga.com says,”it is a state-of-the-art online ticketing service that empowers event organizers and helps them to setup an online box office easily and within minutes for a fair fee.” Further iTicket is intuitive to use and with it one can monitor your event sales in real-time and make any changes that one might want to at will. With iTicket, one can create or join any event being organized, thanks to its simple, transparent nature. Adds Bhatia, “iTicket offers an end-to-end ticketing solution right from reaching out to the target audience to collection of payments.” 
 
KyaZoonga is an effort that took root about five years ago when Neetu Bhatia spotted an opportunity as there was hardly any information available online if one were to check what movies were playing where. That prompted the investment banker to further explore the space and she had an idea of an online ticketing company that would aggregate and sells movie ticket online. “Both I and my brother Akash quit careers in the US and returned to India with a new business idea,” she adds.
 
KyaZoonga was one of the early e-commerce players in India given that ticketing as a business is primarily a transaction driven exercise. During the course of its journey, it has grown from strength to strength. The turning point was ticketing the prestigious ICC Cricket World Cup 2011. Being so prominent in the sports and entertainment ticketing space gave KyaZoonga an insight into the passion and buying behavior of its customers across the subcontinent. Says Bhatia, “there was a massive market need waiting to be fulfilled, one that had the potential to enable customers to buy high quality product while they were securing access to their favorite events, and that was the genesis of our online store.” The company has since expanded its reach, with customers from far flung cities showing as much gusto for online ticketing as their counterparts from the metros.”
 
As far as sports is concerned, there is no denying the fact that cricket is the largest driver. But the company has also successfully handled registrations for FC Barcelona’s India Soccer, World Series Hockey and the Indian Formula 1 Grand Prix. 
 
As internet penetration across the country increases, industry associations predict that the market size of online retail in India is likely to touch Rs 7,000 crores by 2015. KyaZoonga is well placed to take advantage of this emerging opportunity as it is already present in a wide range of categories - from music to movies to a gamut of sports and lifestyle accessories.
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