Exclusive | New channels offer new opportunities: Sphereorigins' Waddhwa

Television content and production is a tasking business as one needs to churn out interesting stories on a daily basis, quite literally. Taking this task on hand, Sphereorigins Multivision Pvt Ltd (SMPL) has been working on genres ranging from fiction, non-fiction in genres like family drams, fantasy, thriller, telefilms etc.

SMPL’s latest offering is Tum Saath Ho Jab Apne on the recently launched channel Sony Pal.

In an exclusively interaction with Adgully, Sunjoy Waddhwa, Chairman and MD, Sphereorigins Multivision Pvt Ltd. speaks about the new show and more.

While there are multiple fiction properties in their kitty, speaking about what differentiates Tum Saath Ho Jab Apne from shows produced earlier, he said, “Everybody as a producer wants to tell a story, so here with this show we are telling story of a mother who wants to fulfil daughter’s dream and fights against system in the society. It’s basically her story and journey and how she does the upbringing of her child by doing some sacrifices. We wanted to share this story and it’s a first show that we are doing based on Muslim social background. In terms of girls journey to be a sportsperson and constrains of what to do and not to do in the society are things which are interesting. It’s an inspirational, the show shows story of two life mother and daughter”.

While the backdrop may belong to a specific community, Waddhwa dismisses the notion that this show is meant with a special focus on the said community. “I don’t think that the show has anything to do with the community as that’s not the point which we plan to show. The message is different; our writer is from that social background and understands the essence of the story. The story is about aspiration of life and determination of the mother. The show is for pan India audience across the board women”, he said.

The story is based in Lucknow City, it’s a story of Najma Baig, a 10 year old girl's journey to achieve her dream to become a tennis player and represent the country. Her mother Mariyam will fight the society to transform this dream into reality, she being a single parent it will not be easy for her.

While the newest channel on the block Sony Pal becomes a new destination for content producers, speaking about the kind of opportunities he foresees with the channel, he said, “I get to see that one thing which is different from other channels is their message, which says find some moment for yourself. The stories on the channel revolved around women but all the stories shows that how an individual woman should spend time for herself”.

However, industry experts state that while new channels offer opportunities, they bring along certain risk as well. But dismissing this idea Waddhwa said, “I don’t think that it was challenging for us, as when we started with Balika Vadu, even that channel was a new channel. The challenges are different when it comes to working with new channels, good part of it is that you can do a different kind of storytelling and also can experiment on to it”.

It may be noted that a few months back, Sphereorigins associated with Hop Motion to produce differentiated content. Sharing more on that, he said, “We are working on a animation series with Hop Motion, however, nothing more can be shared at this moment about the show. But we are looking at announcing the show by end of this month”.

Sphereorigins is currently doing a show for  Zee &, Zee’s upcoming channel and also for Star and Sony. “All the shows will be announced at different stages”, he concluded.

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